This section is going to be broken down into categories.
We're going to start with geolocation.
We're going to look at payment applications.
We are going to look at mobile device
management, mobile application management, and more.
When we talk about geolocation--
obviously, apps that allow you to get navigation--
so Google Maps, Apple Maps, Waze.
Anything like that makes sense.
But I want you to think behind the scenes
on others that exist--
things that let you book restaurants, rental properties,
even if you're looking.
Let's say, you're driving down the street,
and you're like, wow, that house is really nice.
I wonder how much it costs.
If you get on Zillow, or Redfin, or anything
that tells you a price, these applications
know where you are.
Think back to that example I gave you of tomatoes
from my garden.
That's geolocation information hidden in the background.
It's really amazing what we can get from these apps, what
the user gives access to, even if it's just their home
location.
Think about music applications.
A good example here--
I do not pay for Pandora.
I pay for Apple music.
So on Apple Music, I don't get ads.
On Pandora, I do.
My ads are targeted to Tysons Corner, Virginia
because when I signed up for Pandora,
I entered my home zip code.
I now live in Pennsylvania.
I never updated it.
I keep using the account.
So it may have historical locations
where the user has lived at different periods in time.