1 00:00:00,780 --> 00:00:07,620 Lots of people just don't care about the technical details of why it's better from a consumer point 2 00:00:07,620 --> 00:00:08,220 of view. 3 00:00:08,340 --> 00:00:12,960 And if you're explaining this to management, it becomes very easy. 4 00:00:13,290 --> 00:00:15,030 Six is better than five. 5 00:00:19,430 --> 00:00:20,810 I'm walking here in the forest. 6 00:00:21,830 --> 00:00:22,880 Why does that matter? 7 00:00:22,970 --> 00:00:28,790 Well, the great thing is, I can pull out my phone and I can still check my email if I want to. 8 00:00:28,940 --> 00:00:34,120 Now, for a lot of us, when we go out into nature, we don't want to have access to the Internet. 9 00:00:34,160 --> 00:00:38,030 But I think for many of us, we still want to be connected. 10 00:00:38,390 --> 00:00:45,590 Now, the great thing about the cellular network is I can see how good my signal is by simply looking 11 00:00:45,590 --> 00:00:46,370 at my phone. 12 00:00:46,610 --> 00:00:49,980 It's just shifted actually from 3G to 4G. 13 00:00:50,000 --> 00:00:59,120 So I know that 4G is better than 3G because of the simple numbering convention used in cellular networks. 14 00:00:59,840 --> 00:01:09,350 I know that 5G is going to be better than 4G and 4G is better than 3G simply because of the numbers. 15 00:01:09,590 --> 00:01:19,490 So really happy that I've walked up this hill a bit, a bit out of breath, but my signal has improved 16 00:01:19,490 --> 00:01:22,040 from 3G to 4G, which is great. 17 00:01:22,220 --> 00:01:26,950 Internet connection is now better, but in wi fi we don't have that. 18 00:01:26,960 --> 00:01:28,570 Well, we didn't have that. 19 00:01:28,580 --> 00:01:35,030 We had weird numbers and names like 8 to 11 B in the past. 20 00:01:35,060 --> 00:01:40,010 From a non-technical users point of view, they just didn't seem to be any logic. 21 00:01:40,460 --> 00:01:49,490 We have edited at 11 B and then we go to A and then suddenly we go to G and then we go to N and then 22 00:01:49,490 --> 00:01:52,250 we go to a, C and now X. 23 00:01:52,400 --> 00:01:53,750 There's no logic in that. 24 00:01:53,750 --> 00:01:56,650 So you know which channels are used? 25 00:01:56,660 --> 00:01:58,200 Who cares about the channels? 26 00:01:58,220 --> 00:02:04,220 If you're a non-technical user, all you care about is speed and reliability. 27 00:02:04,370 --> 00:02:12,080 So which standard allows me to connect to the Internet more quickly with less trouble and which one 28 00:02:12,080 --> 00:02:12,770 is quicker? 29 00:02:12,920 --> 00:02:15,920 All I care about is getting to Facebook as a user. 30 00:02:15,950 --> 00:02:18,470 I don't care about the underlying infrastructure. 31 00:02:19,340 --> 00:02:24,470 I mean, as an analogy, do you care how your electricity gets to your house? 32 00:02:24,500 --> 00:02:25,180 No. 33 00:02:25,190 --> 00:02:29,270 All you care about is that when you turn the lights on, they go on. 34 00:02:29,300 --> 00:02:32,870 So from a non-technical user's point of view, the same thing applies. 35 00:02:32,900 --> 00:02:39,440 They don't care if A is better than G, it's better than A, C or whatever. 36 00:02:39,470 --> 00:02:42,410 They just want better throughput, better reliability. 37 00:02:43,600 --> 00:02:46,330 And I think the wi fi alliance has done something really good here. 38 00:02:46,360 --> 00:02:48,830 They've changed the naming convention used. 39 00:02:48,850 --> 00:02:50,040 They've changed the name. 40 00:02:50,050 --> 00:02:56,980 So rather than talking about a C or a X from a layman's point of view or a non-technical user's point 41 00:02:56,980 --> 00:03:02,290 of view, we can now talk about wi fi six, wi fi five, wi fi four. 42 00:03:02,320 --> 00:03:10,060 So n is wi fi four not as good as a C, which is wi fi five which is not good as a six which is wi fi 43 00:03:10,060 --> 00:03:10,690 six. 44 00:03:10,930 --> 00:03:17,020 It's so much easier for a non technical user to understand which wi fi is better. 45 00:03:17,380 --> 00:03:20,920 Six is obviously better than five, which is obviously better than four. 46 00:03:25,290 --> 00:03:26,250 And guess what? 47 00:03:26,280 --> 00:03:28,260 Yeah, I've got a 4G connection. 48 00:03:28,860 --> 00:03:34,410 I know once again that 4G is better than 3G, which is better than 2G. 49 00:03:34,830 --> 00:03:37,980 I don't have to understand the technical details of why it's better. 50 00:03:37,980 --> 00:03:41,130 I just know it's better because four is better than three. 51 00:03:41,340 --> 00:03:49,650 And in the same way I know as a consumer or user non-technical person, that wi fi six is better than 52 00:03:49,650 --> 00:03:57,420 wi fi five better than wi fi four for lots of people just don't care about the technical details of 53 00:03:57,420 --> 00:04:00,900 why it's better from a consumer point of view. 54 00:04:00,990 --> 00:04:05,640 And if you're explaining this to management, it becomes very easy. 55 00:04:05,970 --> 00:04:07,710 Six is better than five. 56 00:04:08,340 --> 00:04:13,200 If they want to know the technical details, you can get into the technical details and we'll discuss 57 00:04:13,200 --> 00:04:14,880 that in this video. 58 00:04:14,910 --> 00:04:16,050 But you don't have to. 59 00:04:16,079 --> 00:04:23,280 You can simply say six is better than five, just like you and probably many people at, you know, 60 00:04:23,280 --> 00:04:31,290 just to just assume or know in inverted commas that 4G is better than 3G and they'll know that five 61 00:04:31,290 --> 00:04:33,930 G is better than 4G. 62 00:04:34,050 --> 00:04:40,380 We just assume that because that's what we've been told without actually understanding necessarily. 63 00:04:40,410 --> 00:04:46,170 It may not be true for you, but for a lot of people the technical details of why 4G is better than 64 00:04:46,170 --> 00:04:46,950 3G. 65 00:04:47,250 --> 00:04:52,440 As a consumer, we just realize that if we get a 4G connection, the Internet is going to be faster. 66 00:04:52,440 --> 00:04:53,700 So I'm going to be happier. 67 00:04:54,450 --> 00:04:56,100 Same is true now for wi fi. 68 00:04:56,490 --> 00:05:02,970 If I get a wi fi six router, I'm going to be a lot happier then someone who's got a wi fi three router 69 00:05:03,720 --> 00:05:09,390 or wi fi full router because it's going to be quicker, it's going to be better, it's going to be easier 70 00:05:09,390 --> 00:05:10,170 to connect. 71 00:05:10,260 --> 00:05:15,330 And all I care about is getting to Facebook, getting to Instagram, getting to certain websites as 72 00:05:15,330 --> 00:05:16,440 quickly as I can. 73 00:05:16,620 --> 00:05:18,780 I don't care about the technical details. 74 00:05:19,200 --> 00:05:26,610 So this rebranding exercise makes a lot of sense, and it makes it a lot easier for vendors to brand 75 00:05:26,610 --> 00:05:33,480 their routers and their wireless devices so that users know which device is better. 76 00:05:34,200 --> 00:05:42,120 A device with a branding of six is going to be better than a device with a branding of five or four. 77 00:05:42,300 --> 00:05:46,740 Just like we know that five G is better than 4G, which is better than 3G. 78 00:05:47,340 --> 00:05:49,050 So makes a lot of sense.