Moving on to the next concept.
Now it's time for us to answer the question with which we ended up our previous session.
So what's the question.
Then there are already so many sea items existing in the market.
Why is that we are talking about sales force.
What is that that has made sales force once number one CRM right.
Because the concept of PeopleSoft CRM it embedded into the market in the early 1980s Siebel CRM it came
into the market in early 1990s CRM system definitely does one of the most efficient CRM with the many
happy customers many successful projects.
Then why is it that there is a transition from other systems to Salesforce.
Why is that people are talking about salesforce Salesforce because definitely that has brought you to
this training right.
So what is there that is a differentiating Salesforce from other CRM.
And the answer is cloud computing Salesforce is a CRM that is based on cloud computing.
It's on cloud CRM so when you say that Salesforce is based on cloud computing we got to understand the
concept of cloud computing right.
What does cloud computing.
What does the term cloud computing means they can explain the concept of cloud computing.
Let me just give you a small scenario say for example we are starting a company.
So what would be one of our priority task.
Definitely one of our priority task would be to set up a mail server.
All right.
So for example it's ABC limited as all in all the employees the clients they would have.
Those are email ladies like John at ABC dot com.
Katie at ABC dot com.
Mike at ABC dot com right.
So we have our own email I.D. So for setting up this mail settled what do we do.
Phyllis to be set up the set.
What hardware with the CPE will the network possibly and everything once the server hardware is done
then the server software maybe windows and T4 are something which is appropriate once that is done then
the Microsoft Exchange server because of a target just to set up the main server.
So once the whole system is up and running then the mail application is up and running they'll be able
to successfully send send out emails to everyone.
But for some reason one day maybe the CPA phase always is corrupted but for whatever reason if the company
does down then what happens.
The whole system is down and it's all like you got to fix the problem and only then like you'll be able
to make your mail application up and running really then you'll be able to send out emails so for the
end objective the end product that is a May application to be up and running you should always ensure
that the hardware and the software dependencies behind that is up and running.
If that is done your application is done.
So it has got tight bonding with the hardware and software dependencies.
So instead of investing your time money and effort on your business you are investing a lot of time
and effort on the applications that got that you are using for supporting your business.
So definitely it vertical clearly tells us that it creates a lot of overheads so every time you have
to ensure that the hardware and software dependencies behind that is up and running
so here for this problem.
Cloud computing came with the solution.
So what is the solution separating the application from its hardware and software dependencies.
So what does it mean.
What does it mean by the time separating the application from its hardware and software dependencies.
Say for example G.M. dot com.
So what happens when you want to send out an email you just go to G.M. dot com create an account and
then send OPM is as simple as that.
Do we ever bother about the hardware and software dependencies behind that where the server is where
the physical setup is done.
We never bother.
Right.
So the same concept with cloud computing in fact G.M. is a very good example of cloud computing so the
application is separated from its hardware and software dependencies.
The same basic US policy arm works.
There is a link and you create account and then you start using Salesforce CRM.
That is all it is so then the question comes who monitors who maintains the hardware and software dependencies
behind that.
How does the cloud computing renders who maintains the hardware and software dependencies.
So this is the concept of cloud computing and this is how Salesforce fits into the picture.
It was an early 1960s from mainframes to minis and then client server architecture base to see arms.
It is during this time Siebel PeopleSoft and other systems emotion into the market and now it does enterprise
cloud computing and that is where VR that says we'll see item so cloud computing is a concept which
is a network based computing and the network is Internet so all you need is a laptop with the internet
connection for you to work with Salesforce so it is completely based on Internet so no Internet no cloud
computing so no sales force.
So you are on cloud application and definitely does the on demand application aspect.
So what does a ton on demand means.
Means you just pay for what you use.
Say for example you are.
You are investing on any client server architecture based CRM says a Siebel or people's offering any
of their CRM or even any of that ERP.
So once the physical setup is done that is the hardware setup the software set up and you install all
the applications once that is all done.
After three months or six months or after an ear you think maybe that is not the right track or it does
not really fitting into your business and you want to make a switch.
Is that really possible.
Definitely not right because you have invested a lot of money to set it up and now that switching to
one of the product will definitely will incur huge financial loss right.
There is more flexibility in that but since we'll see Adam completely offers that flexibility then you
just pay for what you use.
So that's a reason it's called is on demand CRM it's on cloud CRM definitely Benoit's on cloud and on
demand CRM so when they talk about this concept of cloud computing then you separate the application
from retired that and software dependencies begin to understand a little bit more about cloud computing
so working on their different models of cloud computing SAS bass and yes these are three different models
of cloud computing SAS software as a service fast platform as a service.
Yes infrastructure as a service.
So among these three models Salesforce falls under the category of SAS like a software as a service.
So what does this mean.
To better understand the concept of SAS base and yes let me just give you a small loss scenario what
happens when you go to a restaurant you order for food you eat you pay and that's all done right.
So the final end product that is food is available as a service you can buy food you can pay for it
and you can avail the end product so that the SAS that is the end product that is the application it
is available to you as a service.
Best example of sales for CRM the end product that is the application is available to you as a service
that is software as a service coming to pass that this platform as a service.
What does it mean.
It means the final product that is food that is not available.
Instead they give you access to the kitchen you got to cook kill on food eat and then pay for it means
the final product that is the application is not available as a service.
Instead they give you the platform for building up the application so you got to build it on application
and use it.
That describes bass that this platform as a service and the best example of what passes for startup
and we'll be talking about salesforce as well as full start.
In fact they'll be creating our own custom applications using force dot com platform and the third one
that is the infrastructure as a service it does.
You don't even have access with a kitchen.
Instead you just have a space you go to set up the kitchen and then cook food and then eat means they
just give you the rack space you go to set up the platform and then build the applications and then
use it.
That does cordless yes infrastructure as a service.
So these are the three different models of cloud computing and Salesforce falls under the category of
SAS and falls dark and falls under the category of fast that this platform as a service
and on cloud was its on premise.
What is optimized optimized means the physical setup is there in the location in the premises definitely
in many of your work location you would have seen the physical boxes of service with a restricted access.
So that does call as on premise applications where in the physical set up the physical hardware setup
is present in the location versus on cloud best example says force it's on cloud application.
Just based off cloud computing so definitely we have large many advantages of having an on float system
that has no upfront license fee no hardware infrastructure definitely no ongoing maintenance fees.
So these are some of the very big advantages of on cloud CRM
and white cloud computing definitely by now like we know like why is that we are going for cloud computing
because there are automatic upgrades it is completely secure integrated and very easy to use and definitely
have the cost because like you are sharing the resources because of the concept of multi-ethnic architecture
you are sharing the resources.
So definitely half the cost
these applications these onslaught applications these are all automatically upgraded.
So what does it mean by the dumb automatically upgraded say for example consider GMAT vanilla G.M. goes
for upgrade.
Let me give you a small instance some months back and GMAT meant to upgrade that and all of an E emails
are not segregated into three different categories right.
Social promotions and primary so did Jimmy go for a downtime or did they send out a communication saying
that the G.M. will not be available for 24 hours or 48 hours or something like that.
No one fine day we just logged into GM and we could see all our emails segregated noodle three different
categories so vendors that they did upgrade right.
So that is the concept of automatically upgraded the applications are upgraded with zero downtime they
never go for any downtime whenever we do some releases so that doesn't meaning of automatically update
it and that is one of the biggest strength of on float applications
with many windows with many cloud computing renders cloud momentum is a really accelerating and Salesforce
is a system that is based on cloud computing and that is the biggest strength of successful CRM and
that is why sales for CRM is standing out from the crowd.
And that is why we are talking about says full salesforce which has really made it the was number one
CRM with a lot of flexibility.
He like many successful projects and people switching from other CRM bus stands for CRM.
This is the main reason because Salesforce is based on cloud computing.
It's on cloud CRM so now that we are clear about the concept of salesforce which is a CRM vino what
does a CRM in the previous lectures be understood what's a CRM what's a yard B what are their similarities.
What are the similarities and why is that we are talking about salesforce because Salesforce is based
on cloud computing and what does cloud computing.
We are clear with these concepts.
So any queries you can always posted on the discussion board going forward will understand.
We just jump into Salesforce from Salesforce perspective we understand the concepts and there is a lot
more to learn.