All right let's start off with this new section on campaign management in this very flustered tutorial
in campaign management.
Let's understand about what is the campaign and what role and the steps that we need to execute for
a successful marketing campaign.
Let's get you into the tutorial.
First of all what does a campaign campaign.
Very good.
All right.
Because every day we come across various campaigns.
The campaigns are just everywhere for every single product every single service out there.
They see campaigns right.
Every single business out there.
They want to promote their product.
They want to promote their service.
So we see hear campaigns all day.
So campaigns are definitely not new to us.
And it absolutely needs no introduction.
So what does a campaign basically any marketing program that a company or person runs to promote their
products or promote their services.
So that does call us up campaign marketing program and why basically we do this campaign.
Why do business runs campaign to generate prospects.
So that is the whole objective of running a campaign.
They want to generate prospects.
So a prospect meaning what prospect meaning a person or any other organization who may be willing to
purchase the product.
All you can say that a potential customer who are basically interested in your product.
So they are called best prospects.
So that is the whole objective of running a campaign to generate as many prospects as possible so they
reach out to the mosque they reach out to large number of people so that they can generate prospects.
So that is the overall objective of any campaign and how do they do that.
Right.
How do they do that.
We see various channels right in front of our eyes every day we get e-mails about products about promotions
we see banners.
We see billboards.
We see ads.
We hear them in the FSM.
We see them in the television and we see a great shows happening everywhere for products for services.
And on top of it we see them in Facebook WhatsApp whatnot.
Everywhere we see campaigns.
Right.
So this is how they do campaigns how business reaches out to us through various options possible.
They use all the channels possible to reach out to us to promote their products our services and then
they say business who actually does all this campaign the marketing team.
So every business has a team especially for marketing to reach out to people and to promote their products.
So that is the whole goal of the marketing team to perform campaigns to generate prospects and to pass
it on to sales.
So that is the whole objective of having any marketing team generally every marketing team they have
a marketing manager and also many marketing executives who overall their objective is to capture that
camping plan manage track everything and also execute that.
So in every organization marketing team is the one that is responsible for running campaigns and to
generate prospects for effect.
Know that we have got a good understanding about campaigns let's talk about campaign management.
So how do you manage campaigns.
What are all the various steps that we need to execute for a successful marketing campaign.
The very first step in executing a successful marketing campaign is to plan your campaign love goes
for every single task that we do.
Planning is very important.
It is inevitable.
Similarly for campaigns also plan your campaign.
That is the first most important step to run a successful campaign.
And while you plan you need to think and decide on several attributes like the Mourdock campaign.
How are we going to reach the customer that is important.
The more tough campaign budget what is the budget of our campaign campaign owner.
Who is going to take responsibility for this campaign.
Expectations.
What is our expectation out of this campaign.
Like that.
There are several attributes that we need to think and decide what we are planning for a campaign.
We just can't pull it off all night.
It needs proper planning for it to be successful.
And once you are planning your campaign strategy you need to ask yourselves some questions like Who
is my target audience.
What does my campaign's in goal.
And which is the social media that I'm going to use.
Like how do we actually measure success.
How do I measure success for this campaign.
So these are some of the questions that you need to ask yourself and find answers to those so that will
help you frame a complete campaign strategy and if this step that is planning your campaign.
If this step is done successfully automatically it will make the further steps much easier.
The second step after we plan our campaign is enhance your campaign of goals.
In fact it has become a must these days because every day you see thousands of campaigns for every single
product every single service.
So how do you grab the attention of the viewer.
Just give some freebies give some coupons give some prize.
All right so just try your maximum to grab the attention of the viewer because even they are tired of
seeing campaigns all day.
So there should be something that makes them to see your campaign right to to make them stop scrolling
on and see your campaign for a second.
So enhance your campaign generally giving this comes and offers that works best most of the time.
So try all possible ways to enhance your campaign.
That just step to step three running your campaign.
Once you are done planning your campaign successfully and also you have chosen the methods to enhance
your campaign.
The next step is to get into action.
Run your campaign.
Use all possible channels to run your campaign using various channels helps you to reach out to a large
number of people.
So that would help you to generate more prospects so run your campaign.
Use all the various possible channels out there reach out to a large number of people thereby you your
marketing campaign will be more successful.
And once you complete these first three steps successfully what happens.
Prospects start coming prospects meaning potential customers.
They start coming.
They start responding to your campaign.
They may reply to your emails.
They may call you for getting some more information about the product.
So there are many ways in which prospects can reach you.
So you start getting prospects and once you start getting prospects you pass them on to the sales team
because the sales team basically takes it from there and before passing them to the sales team you also
evaluate the prospects and then you'll then pass it on to the sales team and the sales team.
It takes it from that point and then they create an opportunity and they work on the Doppler immunity
boosting following up and to finally close that successful opportunity and the final step is to check
the business profits.
Once the prospect gets successfully converted to a customer who purchases your product it becomes a
successful transaction.
So that positively impacts your profits.
The profits become high in number so chicken business profits and that will show you how successful
your marketing campaign has been.
So these are the five important steps required for executing a successful marketing campaign.
Perfect.
Now that we have got a good understanding about all these let's get into Salesforce let's see how we
can use Salesforce for creating campaigns and managing campaigns.
All these will be discussing in other upcoming sessions.