What is YouTube really what YouTube really is.
The question is seemingly very simple but let's just try to answer it.
So YouTube is now try.
Just think what YouTube actually is and then woods to try and compared to my answer.
So sit down.
Pause this minute.
Pause this video for a few seconds maybe a few minutes I don't really I don't care.
You can you can play it for I would tell me what.
And think of what YouTube bits and write it down.
And if you don't want to try to download games you can remember it.
Just a few things YouTube is this this this and that.
Think of this.
Few things maybe let's go with the three or four things.
What you two bits and then you can compare it to my answer.
You can post a video right now and I wait OK.
Let's assume that you are done.
Let's go through the things that YouTube actually is.
YouTube is four things YouTube is this four things.
YouTube is video hosting platform.
YouTube is social media platform.
YouTube is search engine and YouTube is advertising business.
YouTube is all of those things at the same time and they are all interconnected and they have impact
on what you do as a YouTube and as YouTube creator and as a viewer as well.
So each and every one of these affects like give us like one thing that it does for YouTube like some
things that it does for YouTube.
It impacts like one side of the YouTube and it is a one part of the YouTube you understand what do I
mean when I go through each and every one of them we've got to go through each and every one of them.
And when you go through all this and you win you understand what these things are what these four parts
are.
You will have a better understanding not just as a creator but as a viewer as well.
When you go to the channels of the other creators you will start seeing a bit more which will help you
in the future to understand more and just gain some information from the other channels so let's go
and start with the video hosting platform.
So YouTube is video hosting platform means that it hosts the video for the creator meaning that it takes
the video that you upload to the platform and put it on YouTube domain for you.
And this concerns only the unlisted or not maybe aired on some private part of the YouTube.
This is uploading video for you.
Just put the video there.
That's it.
That's what video hosting platform means and it impacts the video quality side of the youtube to give
understanding what this means is that it is giving you the quality side me that is what's with the resolution
it is what frame rate it is what codec it is.
The twins coding side the audio side etc cetera.
This all is governed by YouTube as the video hosting platform.
Is it important.
Yes.
Because it's a technical part of youtube because with this knowledge that you can gain from the video
hosting platform when you go to the other creators channels and videos you will see that they have a
certain quality of the video certain resolution of the video.
They have a certain codec maybe they're using we're going to talk about this in an intermediate and
advanced parts of course as well.
But just YouTube give you some understanding what the perfect video will be for you in the future.
Next a social media platform.
YouTube has a social media platform allows an interaction with the video content.
It's your comments.
It's your likes dislikes and it is your discover ability features meaning that when YouTube understands
that you watch the video and you liked the video.
YouTube will show you a similar type of videos from the other creators.
This is the social part.
Were you liking the video.
Is the social part of the platform and it will start giving you the other videos.
This cover other videos.
This is what happens on videos on YouTube's recommended section on the training section.
This is what it gives you.
And with it it increases your reach showing you more and more and more people.
And it is a social part of the YouTube.
Now let's go to the next one.
Search Engine.
YouTube is the search engine.
Very very powerful thing that you need to utilize Absolutely.
It allows people to find your content to a video.
This is when you have you when you video goes public it impacts the search ability for the new year
meaning that if as a social media platform people will stumble upon your videos discover your videos
with the search engine.
People are directly finding your videos and searching your videos.
They're looking for your videos.
That's the distinguishing part of the social media platform of YouTube and the search engine off YouTube.
People are directly searching for your videos and they're finding it.
And this is a data part of the YouTube.
What does it mean that YouTube is getting information for the search engine from your video.
And this metadata is as like metadata basically which metadata is titles descriptions tags thumbnails
and the video subtitles even what you talk about in the video is a part of metadata.
And this is the data part and with this compilation YouTube is showing an understanding that what people
how people can find your videos and showing when people are getting their inquiries when they're looking
for the videos.
Of course we're going to go through this when we are it will optimize the video for search engine as
well.
Last but not least is YouTube as an advertising business.
YouTube is an advertising business.
That's how YouTube is making money.
This is how the content is monetized.
Very important type very important part.
It impacts income made.
How much money you and the YouTube makes both of you not just you or just YouTube both of you make and
it impacts reach.
What does this mean is that if your video was making money and a lot of money for you and for YouTube
as well.
YouTube will try to show this video to more and more people and directly tied to the social media part.
It always shows good and well monetize videos to more people than an ad monetize wants.
So that's why advertising understanding YouTube as an advertising business is important and understanding
what YouTube is will allow you to have great basis and will allow you to see more as a viewer as well.
I mean that again if you go to the other people's channels you will see more things you will see more
details.
Now what type of titles are gaining more views.
What type of descriptions are getting more views.
What type of tags are getting more views.
What type of stumbles are getting more use.
What types of monetization is getting me that only the beginning and annual advertisements or the media
advertisements or many advertisements or little advertisements or what type of let's say how many likes
you need for your video to succeed.
I like to dislike ratio or does it have an impact.
How many comments do you need.
You will start seeing more and more information.
Understand this things and you will be one step ahead then.
Every new creator.
So let's just go to the next picture.