OK let's not talk about Channel topic in depth channel topic because there's the thing that people are
actually struggling with and they are asking in many YouTube comments in many forums and in many places
on what your channel topic is about for example.
Oh I created a gaming channel.
Nobody's watching my gaming channel.
Nobody's watching my videos.
And the problem is those individuals don't understand difference between two broad topics and finishes.
This is a very very important thing to understand because the broader the niche the broader the audience
and the harder it is to get people to watch your videos.
Let's just start with the broader topic and discuss what broad topic is.
Well broad topic is anything that is broad and contains many niches and sub pernicious.
As an example I'm giving to is gaming.
Gaming is a broad topic.
Gaming is not a niche.
Gaming is a broad topic for a number of finance is a broad topic.
Beauty is a broad topic.
Tech is a broad topic.
Every single one of those things are broad topics.
Are not niches gaming calling gaming a niche is a very wrong thing because you have as an example.
I'm gonna give you an example I'm gonna give you of course in every single one of them but calling the
gaming niche is wrong because same thing can be called a people that per play for example Magic The
Gathering The card collection game and or for example the NFL they're completely different people and
there's completely different audience they are not the same thing.
Even both of them even though Muslims are called gamers they're completely different individuals with
completely different tastes.
And you need to think of this like that.
You need to go down.
You need to Nish down do not think as a broad topic.
Yes.
First choose the broad topic jumping from topic to topic is an absolute taboo on a YouTube do not jump
from topic to topic.
Do not jump from gaming to finance or finance to beauty or from beauty to tech and then back to gaming
because you will not succeed because those videos have completely different audiences and you will not
be able to gather them on one place.
Now as for the news topic and this topic is anything that is narrow enough that it interests very particular
group of people.
As an example I'm giving to you strategy games is in each topic making money from YouTube is a niche
topic summer clothing is a niche topic.
Photoshop is a niche topic.
As for the two to explain each and every one of their strategy games is a niche topic of the gaming.
Know that's broad topic.
For example niche topic is the way way way narrower making money from YouTube is a niche topic of the
finance broad topic and summer clothing is a niche for the fashion.
Photoshop is niche for tech or for design or whatever the other thing that you want that is actually
broader than this one.
You need to go down very very niche and narrow burnished down but I would call it we call it the knees
gnashing down because you will have that group of people your potential audience will be the group of
people that are close and similar to each other.
The more similar the people that you are making videos for are the more closer to each other better
too.
It's better to make it easier to create a video that these particular individuals will like and gather
around.
You need to be very very specific at least at first.
The bigger you will go yes it's situation changes but at the very beginning you need to be as narrow
as possible.
There will be a question of course that he had the narrower the initiate the less audience will have
yes the less audience less potential audience you have it it will be more difficult for you to be discovered
but the narrower your topic is it will be easier to retain whomever is the former whomever stumbles
upon your videos the people who find your topic will actually be looking for your niche they will be
looking for a niche specifically and there is more likely that they will stay and this accumulate will
accumulate more and more people afterwards knees down as far as possible videos that are very cultural
related to each other make them binge watch you will binge watching is another important thing that
you need to consider the narrow their niche is the closer it is the closer related your videos are more
videos people will watch and thus increasing the chance of them subscribing to your channel.
For example if you are creating strategy games an individual that came to a channel came for the strategy
game pituitary your game.
And if you're playing the games that are actually called the strategy game and this individual sit down
and watch every single video about the strategy games that you create there is very very very high chance
that he will subscribe.
Even if you watch in other video except the ones he stumbled upon their chance that he will subscribe
you for the second video is far far far higher magnitudes higher than he will subscribe for the first
video so you need to create the content that is being watchable and it is easier to create a video watchable
content when you are very very initial down now as for the practical examples of what you need to do
with issues and what you you can go or with your chance.
So have a few issues at the same topic at the beginning.
For example if you are a gaming channel.
Yeah.
I'm retarded rotating around gaming channels because this is the thing that I know about.
Well it's all if you want a business channel I'm going to talk about this as well.
For example if your gaming channel creates a topic create ambitious kid content about niches that are
closely related to each other but still a bit different from each other for example creates topics about
strategy games or about sci fi games or about fantasy games all at the same time create this video separately.
Then don't try.
Go for more than three topics at the same time.
For example if you are creating videos about finance that talk about personal finance talk about investing
and talk about at an all creating a smaller business on line like this is a three niche topics that
are actually related to each other but not the same thing.
Experiment with no more than three with new niches at the same time.
Don't go more than three because it will be more difficult for you to create more videos.
It's not just that it's bad for you it will be difficult for you to create videos for more than three
niches that focus on the issues that drives more views.
Like take a really close attention to the videos that are getting views.
See that one of the issues will get far more views than another wants luck eventually.
Not not not not immediately.
You need to look at them for a few weeks maybe a few months and you will see that particular videos
will get far more views than the other ones and you will need to focus on the ones that are getting
more views and then start experimenting with the issues that are closely related to the topic.
This shopping that actually drives more views.
For example if you aren't doing a sci fi strategy games for example you can focus on creating videos
about sci fi RPG is maybe for example or sci fi SPSS and you'll see that if those videos are getting
more viewers than vanishes before that you do understand that you are doing the correct thing then you
will understand it.
OK sci fi things actually work now and then you will go and start going up.
Niche niche later meaning that you will concentrate on everything sci fi and then later and later later
you're going to go with more and more games focusing more and more niche experimenting with more and
more stuff and then going up the niche meaning that you will go to more broader talks more broad gaming
or maybe even go and completely go out of the gaming topic and culture and everything that is sci fi.
For example you can focus on not just sci fi gaming but you can focus on sci fi movies you can focus
on sci fi merchandise you can go on focus on sci fi maybe yet at no cost playing and you will go at
your sci fi will become your niche that actually spans several broad topics but you need to be very
careful in that.
I'm talking about this about those stuff in a span of months or even years.
This is not that you will do for example sit down and experiment three niches in a week then find out
OK one video got five more views than the other one that focus on that video because you got by more
views and create similar topics.
And then two weeks later you are already out of the niche completely and go creating top videos about
broad topics that is completely bonkers and completely out of the videos that you are creating at first.
No don't do this.
These things that I'm talking with our experiment and issues should spend months or even years.
Remember YouTube is not a sprint.
It is a marathon.
It is really really long a marathon.
It can become your future work your future job.
So just concentrate on it like that.
Do not haste.
Do not hurry Don't rush it again.
Give me some time to find out whether it is good or not.
This is the essential thing.
Do not rush it.
Just because the certain views are getting a few more of you said videos are getting a few more views
today.
It doesn't mean that it will get more views tomorrow and you will need to be very careful because there
are some things that is different in the videos that is not niche related and that might be the one
that is driving the views that might be.
That is why I think you are driving you use.
Maybe you did a different intro maybe you do different now Troy maybe you did something in the middle
maybe you are in particularly good mood on that day and that's why driving give use and then you will
change your niche because yeah because you thought it was because because of this topic of the video
and if I now that your viewers are completely interested in this topic and because it was a different
thing that was driving the views to that video you need to be very very very careful and the more you
will create the videos more time will pass more you will understand it well this will be it for this
lecture let's go let's just go to the next one.