OK.
Now you came up with a knish you have understanding what he wanted do you have understanding what your
videos will be about but now you need to go and think of types of the videos that you will create for
your channel.
Actually unlike the knish you can mix and match types of the videos that you will create on your channels
because if the knish is far more important than type but if you will stick to the one type of the video
it's even better because people will have a certain expectations for your videos and from now one they
will trust your videos more and they will know what to expect from a video.
So we're going to talk about three types of videos and we're going to go through them in depth right
now.
So first let's start with an educational videos educational type of videos it is very very prevalent
on YouTube there are lot of videos on YouTube to talk about education and many people are actually getting
on YouTube for an educational video.
So watch this video.
Let's go through their parameters.
So educational reduced educates you about the topic of the video or about the channel.
So that means that after this video of the individual that watches your video will go out go away with
a certain skill or certain knowledge.
You see educational videos are very very mistaken for informational videos and informational literacy
is a separate type of interest that we're going to talk.
But unlike informational videos this gives you a long term education about the certain topic.
This thing is not related to the things that is happening in an immediate time around your immediate
place.
This is more a long term and gives you knowledge rather than information.
You have to be very very distinctive with this education will be just from informational videos.
It can be about any topic educational videos.
These are very broad.
It can be made about any any any topic that you want.
Educational videos about gaming no problem created guides and tips and tricks for education for a certain
game.
You want to have a real tech teach how to use computer how to use microphone up to use camera one to
go about beauty know how to learn how to teach how to make and how to have how they apply makeup how
to choose the better clothes etc etc. It's all educational videos and viewers should learn something
by the end of the video.
Debt is very important.
Should be a long term knowledge that they will attain the best thing about educational videos and that
it is more a long term content evergreen content that people are calling it and that is very very very
good type of content because no matter when you upload it it might give you views a years maybe down
the line.
There are videos that I've seen that people are searching for and there are years down the line it's
still generating you use more even they will start generating views more and more with it time usually
videos are generated maximum of views at the beginning and then it will be stable to go down but educational
videos usually are completely different because they're joining more and more views later down the line
they go up and then they a peak they plateau and they go down that's what they do.
This is very very good type of content at the beginning at least because educational videos are actually
very good searchable content as well.
People are searching for these types of videos and these contents are actually low risk and medium reward.
You cannot go wrong with an educational videos because people if people actually gain some value this
is the most value giving for the viewers.
Content on YouTube.
This most value giving and this is the lowest risk for you because it's easy.
People will go get information and go away or we'll search for more information and subscribe.
And this is medium reward because people who usually find educational videos are specifically looking
for them and they're specifically looking for the specific video but not for the niche or the topic.
So usually when they watch this video they go away but because it's easily searchable it's going through
the medium reward type very good video type if you want to start a YouTube channel.
Very very good video for the starters next is entertainment videos these type of videos is made for
the entertainment basically to entertain the viewers.
It can be about any topic and probably the most popular on YouTube is a blog a type of videos.
They are entertainment videos whatever you think or not.
These are not blogs are entertainment type of videos because people are watching them not to gain and
knowledge not to gain information.
They want to entertain them selves like that's the skits funny videos the funny montages These are all
entertainment videos.
These are the videos that's main goal is to retain viewers attention and entertain while doing it.
This is a very very important thing.
You need to retain the viewers attention.
It is very hard to turn of yours attention with an entertainment video and you need very specific skills
to do so.
And usually a people majority of the people are getting with an entertainment of videos on YouTube but
not the majority of the viewers are coming forward and entertainment on YouTube at least not anymore.
In the past majority of the people were coming for entertainment right now Maduro not like it's 50 50
between all the street not 50 really like another one third for each and every type of the videos on
average at least.
And it is more long term content content as well.
But unlike the educational videos it is not easily searchable content.
It's not searchable but it is easily discoverable because YouTube algorithm is usually very good at
showing people those entertainment videos that other people actually found out very funny and retained
their attention and the people that are entertained.
But there is very big assets here because a lot of people are actually creating those type of videos
the entertainment videos are way too many on YouTube and because of that it is more higher risk because
you have a higher risk that your videos will not get discovered at all because your videos there are
many videos are very difficult to search because it's about your idea about your stuff about the things
that you find entertaining at or about the other things that you decided it is entertaining.
And for that reason it is very difficult to find those content.
It has a very difficult keywords people not know exactly what to look for.
And for that reason you are heavily reliant on sharing your content and you are heavily reliant on YouTube's
algorithm for people to find these videos and for that reason it is very very high risk and it's still
medium reward because of that if your videos will go viral and usually entertainment videos are only
videos that go viral educational videos are not going viral entertainment videos are going go viral
if it will go viral.
Yes it is high reward but it is rare in a long term it is not giving you high reward in the long term
it's still a medium reward.
I would still I would call it going to the same reward as an education.
It's not correct if the video will go wild you will go to medium high to high reward.
Yes but because it is a very high risk and it is very very difficult to discover than entertainment
videos.
I would say it's a medium reward.
Another thing that people that I did not talk about in the medium and Internet videos are actually majority
of the gaming videos are entertainment videos like absolute majority.
The game plays are entertainment videos and those videos are actually having gaming videos are easier
to discover because they're easier to find because people will know exactly what they are looking for.
But again because very high competition the risk is still pretty pretty high okay last type of video
that we're going to talk about it's informational videos.
It is different from educational videos because it is made to inform viewers about a particular topic.
I would not say topic outside the news but to give you more better understanding.
It's better to change the word topic for event.
It's me to give form inform people about a particular event rather than topic event that is happening
right now or happening in the near past or the near future.
To give you information for example if you're making video about a topic that's happening that that
is happening in the near past for example probably in some situation about the government changes in
staff etc etc. That is happening right now we're at was happening just not a really long time ago and
it's still affects our day to day life right now in a big time.
Then it's informational video.
But if we're talking about World War 2 even though it was an informational type information it back
when it was happening right now it is an educational type because it's past its results have been cemented
in the past.
And right now we are living in the world where this thing will not change what will do will not change.
And this is a very very big event that can not be changed more transform into an educational type while
informational type is thing that is about event that is happening right now or in the near past on the
near future it can be about any topic absolutely any topic.
There is no limitation in that it can be an attack about gaming about about beauty anything it can be
about anything.
It's different from educational videos.
Again eat.
Is it different from educational videos.
And it is more short term content unlike entertainment and educational videos because the events are
happening right now and people aren't interested in these topics right now and it is high risk high
reward because a lot of people are interested in information that is happening right at this moment
and it is high risk because you will have to constantly create content about the new information constantly
and you will have to compete against more.
It's a high prestige look outlets for example like TV shows or about the bigger challenge channels or
something like that.
It is far more difficult to compete with them and that's why it is high risk but the reward is high
as well because you are getting bunch and bunch and bunch of views in a really really short amount of
time.
But again it is not a long term and usually the videos that got maybe hundreds of thousands views are
just a day ago.
We'll get maybe 20 to 50 views like in just a week later or something like that.
It's it's still it's going down really really really really quickly and you have to realize that you
have to understand that these types of videos is not exhaustive.
It's a it's a usual and regular types of videos you can come up with any other type of videos or you
can mix and match all these things together you can create a video that is at the same time informational
educational and entertaining and there are a bunch of examples of like that and these videos that are
mixing together are usually an amazing thing and probably the amazing thing will be to mix entertainment
with educational and mix entertainment with informational because these types of videos are great not
just to provide individuals with an information or knowledge but it is great to retain their attention
for really really long time and just to entertain them as well as an example.
Probably the the big example that I can give you is not actually a youtube thing but it's on YouTube
as well for example show by a late night show by John Oliver which is providing you with any information
that is happening in right now but in an entertainment thing you're like in a comedy show style or something
like that or a Daily Show on Comedy Central for example which is providing you the information in an
entertaining manner.
They are working the best and that's what you should concentrate on.
Choose your best type of video and focus on that or maybe come up with another type of video whatever
you see fit.
So will be it for now.
Let's go to the next one.