Okay.
Now welcome back.
So in this lecture we're going to go through the analytics and I'm going to explain to you what every
single number in an analytics means.
So first of all in order to access analytics all you need to do is just press your icon right there
and access a YouTube studio.
And then after that all you need to do is to go to analytics right here and right here.
You can have an analytics overview.
So here we are going to go through every single thing every single number that.
What does it mean.
We're not going to delve into each and every no way to dip because this is more like an advance stuff
that you don't need to know while you are just getting good.
The huge four feet deep into the YouTube game.
So let's just go through it and I will explain everything that you will need to know.
So first things first you need to understand that you will have five tabs on the top.
It is over you reach engagement audience and revenue.
We're going to go through each and every one of them so as you can see when I change the tab entire
view just changes as well so we're going to go through these right away so let's start with an overview
tab for you to understand what does this means or is this tab is divided into few different sections.
This is the main overview second right here.
The real time section and elitist video section.
So what you have here.
Let's start with the real time real time section is an only place on YouTube analytics dashboard it
was on a computer and at least at the moment that updates alive like every five to 10 seconds.
I think it's every 10 seconds you will see wanting to light up right here in this blue circle liable
to right now it's updated and it is going you delighted you you the life subscriber count and live view.
It's going to show you everything live and here are each and every hour of the last 48 hours is the
life of you count is going to show you every single hour and if you press see more you're going to go
within this tab and see each and every video that is getting views for the last 48 hours a day for the
last 60 minutes the last 60 minutes tab right here.
So you can go and watch your watch.
Which of your videos are getting views and what on how they are doing overall over the last 48 hours
the latest videos are basically the cards that's showing you that a typical performance for the video
is time for another four hours for first of all the one day and 18 hours of there was this video up
the views are average every year tuition is up and watch time is up et cetera et cetera when you go
and switch to different types of different videos as because hey this is Disney studios doing completely
awful.
So you only said maybe you should not do these videos type etc. that are just just to take a look at
these videos and you will understand what you will need to do with your videos we're going to continue
equating certain types of videos or just a third up ignore them and even main Overview tab you have
and of course main graph right here Rick.
You have a main card giving you a approximate information about how your channel is doing.
As you can see it's certainly saying that my challenging exceptionally good side has 12000 views in
the last 20 days.
It's usually it was getting 1000 to 2000 views but I just saw I was not active on this channel.
That's why these views ever really numbers were low.
And since I became active for the last four month or two their views went to skyrocketed went up like
one day when I was getting 1000 views per month.
Now I basically a thousand was paid two days for per 48 hours.
Here it shows you different views different watch time subscribers and your estimated revenue for me
my estimated revenue is not up here because this channel is not monetized.
This channel has a revenue tab for you Would you not have learned the tab under thousands of crabbers
and until we get monetize this general has a revenue tab separately because it was monetize in the past
because this channel is pretty old meaning that the when I was when I created this channel the rule
where the thousand subscribers and 4000 hours watch time was not yet active.
So that's why I I still have revenue tap despite not being monetize.
So you know that if you had channel created and monetize partner in the past before I think at the beginning
of 2018 you will going to have this revenue tap.
If it was created after this date then you are not going to have to have this revenue tap.
So when you go to the each and every one click each and every metrics its it's showing you the analytics
the graph of last 28 days.
By the way this every single thing is showing you with the last 20 days because you have chosen the
last 28 days right here if you will change this type for them for the last 90 days.
Every single graph will show you the analytics for the last nine days except of course the real time
in the latest videos every single thing will switch the 90 days in every single graph of a single line
of fish the 90 days.
You can play with this one for the different years for different months for the custom dates you can
see how your channels are growing and the dynamics variable when you open this one for 28 days you see
that channel actually is growing but you don't see a huge spike from here to here.
So just maybe a very gradual increase.
But when you see for the 90 days you see it actually that the increase is pretty pretty big and if you
go for the last two hundred five days you see that it's actually pretty pretty steep growth up which
is very very good.
So just take care and get get look into this or we're going to go through this little things in a more
advanced app.
But for now just you need to know what does all these means.
These are the views.
These are just just have used to understand what this means.
This is a watch time in hours meaning that how many hours of watch them were generated overall by all
of use in the last 28 days.
How many subscribers were generated here.
And here you are going to have how much money you generated through the monetization if you want station
is on of course on the bottom you will see which videos were uploaded on that day that you are looking
for.
And then you can see exactly what videos were up to see whether the videos are actually playing a big
part for your overall views or watch time.
You can see that if for a view on for example that this video was up here and maybe there is a correlation
between the spike and this video you get I just need to look into it when you go down you see the top
videos for the period that you chose and in this case the period is 28 days.
It's showing you the average duration and it's showing you the views it's showing you every duration
in percentages and in time as well.
So to understand what this all this mean you could press more if you want to just go to the details
and see the graphs etc. etc..
Again this is more advanced stuff.
You don't need to know this at first because don't get obsessed with numbers just yet.
You are not on the level to get obsessed on numbers.
Just know what is happening on the channel.
That's all that you need to do just to know whether the certain videos are doing better than the other
videos just because of this you need these numbers just because of that.
Not to to be worried.
Oh I have a hundred numbers or 100 views per day while someone has 10000 thousands like that don't obsess
about this at all.
Just use analytics for your own good.
Then we're going to go through the reach tab reach that basically showing you everything about how your
content is getting discovered and how it's getting viewed.
Right here we have four different metrics.
First impressions impressions means how many times your thumbnails were actually shown to the people
who were either looking for the videos or just going through the home or our recommended section or
maybe suggested video.
This is exact number of how many people YouTube tried to show your video.
This so you know exactly as you can see this is growing from 36 to 65 days.
You can see it's going in 200 that got around 200 impressions to a few thousand.
So you will understand exactly how YouTube is being distributed over how your video is being distributed
on the YouTube.
So you would understand whether your channel is growing or not.
Here is art.
Here are impressions click through it or seek you are.
That means how many percentage of the impressions were transformed into views.
Meaning that this seven point three percent in the last 28 days from one hundred fifty one hundred five
thousand impressions clicked on the video and transformed into views.
This means that the higher the number of the better 7 percent is fairly average and I would say even
more on the upper part of the average.
Usually the average is around two to 10 percent.
So 10 percent is really really good and just realize don't get way too.
Just don't look into this no way too much as at the beginning because at the beginning this number will
fluctuate a lot because you will have not a lot of videos and the impression going through it will be
all over the place.
Maybe from a rural run from zero to 70 percent and more views you get more stable it becomes and the
line becomes more and more stable.
For example if I'll show you of other dates even right here.
As you can see it's fluctuates and it's all over the place right here because I had far less impressions
here and like you two had a hard time to calculate a real CCR.
Right here at the more views I got and you can see just you usually looks like that it went down but
it actually does just straighten up.
That's that's what a day you'd become like a less luxury agents.
I understand that my CCR is usually from somewhere from 6 percent to all the way to 8 percent so this
is this is what I needed to know and this is what this information is giving to me.
This I've used regular.
The same thing is from the overview but usually overview is taking different data from this taps and
showing you just on the top.
That said we can see their own reviews right here and this are unique viewers.
That means that these are how many use you got and this has how many viewers you have.
As you can see I have around 8000 viewers and 12000 views meaning that a lot of people are actually
viewing my video more than once or viewing more than one video.
That's.
You need to understand that this is very good.
The bigger difference between this number the better for you because this means that your viewers are
coming back for more videos which is very very good.
When you go down from here from the main graphs by the way you can see every single graph I see more
tabs with you and you can go and get more detailed data if you want to know about them.
When you go down right here you're going to see a bunch of different cards.
I would say that I would call them cards.
I don't know what YouTube is calling them but I would call them cards.
These are traffic sources meaning that where your traffic is coming from.
Meaning that where do people click you're on your videos from search from external meaning that from
outside of YouTube from playlists from suggested videos from browser features etc etc. You can see for
me it is more in the search because I optimize my videos first for search equity the videos that are
easily searchable that's why the majority of the views are coming from the search.
This is what you will see in the beginning.
More or larger you will become larger and more popular your videos are going to become more views will
come from browser features and suggested videos.
But right now for me because the chances fail is more it's getting the majority of the views from the
youtube search.
Here are your impression conversion funnel it shows you how many impressions you got which is fifteen
point nine percent is from YouTube recommended content with these are home page and reel and watch page.
This will usually contain suggested video as well.
Higher the number is the better for you the rest of this is practically from external from playlist
from youtube search etc etc..
Seven point three percent CPR transformed into seven point four thousand views from those impressions
me.
This is the this from.
This is what it counts.
It usually does not count all the information because it cannot count the city are from all the use
but it did.
For me it's the bigger difference Bill from there from this one because I have a lot of views coming
from external and from playlist that's why it usually does not have any CTE are just discussed during
interviews so that's why it's it's a bit different No.
How much average duration did I get.
And what was the watch time that I got from this one.
As you can see the difference between this number and I'm going to show the engagement this number is
pretty high.
So yeah.
That's you understand how many of you are actually getting from the YouTube recommending your content.
Here is external.
Likewise you can see like it's 13 percent is coming from the external and 61 percent of those 13 percent
is coming from Google search.
Therefore I read it from YouTube itself and I don't know why it's showing the YouTube but as an external
but it just shows you what as it gets in somebody as it is not is also very limiting such traffic maybe
shown under the YouTube because the video was played within you to player regardless of the external
location mean that it was on the other website but with a YouTube player.
So yeah that that's that's what it does.
Here are the playlists 8 percent and you can see that which planets are getting the most views.
Here are suggested videos meaning that which videos are suggesting your content here.
Many videos will not be your videos so just know that not not all you will.
The videos suggest this video content is mainly coming from the other videos rather than your videos.
And here are a youtube search terms so you would understand what search terms people are actually looking
for and which of them are actually coming to your videos.
As you can see they have a bunch of different search terms and you will see exactly which search teams
are driving your traffic.
Now let's go to the engagement tab which has only two metrics right here.
Watch time.
An average viewer duration watch time exploded already an overview tab it's exactly the same watch time.
This way as this one you can just go and sit idly and see how many watch hours you've got.
And on average how for how long your videos were viewed for every single date.
When you go down you see the top videos we generating you the most watch time you're going to see the
top end cards by videos meaning that how many of the views was this videos got from and cards.
These are from top playlists which players are doing the best this are which element of the end card
is doing the best.
I mean that was the playlist was the best full of your most recent upload or channel or subscribe and
right here are the top cards.
If you're using cards of which cards are getting the most clicks right here let's go to the audience
tab now.
Audience tab is showing you unique viewers hear what.
That the same thing in I think in the rich habits exactly the same every page views per view worming
that in my case is one point five meaning that at least two viewers are watching three videos.
Basically that's that what it means.
My subscribers how my subscribers numbers are changing and when you go down you watch them from subscribers
and not subscribers.
If you want to know this your top countries which countries are generating you the most viewers your
age and gender of your view ships.
So you would know who is watching give you uses against the majority of my viewers are coming from 18
to 44.
I do not have any views from 13 to 17 years and a majority of them are male not majority all of them
are male technically and how many of your viewers are actually using subtitles or species.
Right here you're gonna go through the revenue when you unlock your monetization you're going to see
your estimated revenue you going to see to how many months has played back to you I mean that how many
videos actually got ads shown to them.
How many views.
And this is the CPM the cost per mile.
Or how many how much money you are being paid per thousand views.
You're going to see the monthly estimated revenues here at top earning videos revenue sources at types
and transaction revenues are going to see all this and your revenue urbanization will be unlocked so
I you see there but you'll bunch a bunch of information this is by the way the new studio is like sea
of information ocean of information here that you could use.
Just don't think of the numbers or way too much think of the numbers of the showing of how your videos
are actually doing.
Not that how much views you should get if you or you'll just concentrate on the how on the numbers on
the results of first of all I want to 1000 describe last year regardless of how good my video is I want
1000.
Travis you you can't get one of our subscribers or you want a thousand views here you can get those
ones.
But why you are getting those and how you're getting those.
This is what you'll get you through the long term.
Remember this is a marathon not a sprint.
So this will be it for today.
Let's go to the next one.