OK in this lecture we are going to go through the key word research.
Or more importantly we're going to go through whether it is that important to go with a keyword research.
In 2020 allergists discover it and discover the truth behind this and how it actually works.
First things first let's think about what the key words are and why do you need it.
You probably have seen many YouTube videos.
People are going through those as things and going.
Yeah.
Q Are these keyboard that keywords are very important to a keyboard search.
SAGAL You're going to see a billion different videos about keywords etc. etc. But now let's actually
understand what keywords are keywords are the data in your youtube mainly in your title right here in
your description right here in your tags right here and in your close captions or subtitles you want
to call this right here.
That actually explains to YouTube what your video is all about not to the viewers to their YouTube because
viewers are not going to go through the attacks.
Viewers are not going to go and read entire of the description what they're going to see is they're
going to just see the thumbnails and titles.
That's what they're going to see before they are going to get to the video and all of these that I said
the titles descriptions subtitles tags This is all for YouTube algorithm.
If you want to call it or YouTube itself to understand whether what what what the video is all about
because when you just created a YouTube channel you know what your videos are about.
YouTube does know who your videos are going to be good for you they have no idea and they need to understand
what your videos are about and that's why your keywords help them to understand and you need to understand
that there are different things like titles and descriptions are far far far more important for the
YouTube keyword understanding than the tax because you could write anything you want in attacks and
unless you have software like or like for them for that you buddy or video Q or something like that.
Let me open the video here as well.
You're going to see the video your tags right here.
If it's you if you don't have such software you most likely are not gonna even see this tax so you need
to really well understand that tax are practically have zero impact but if you use it it's still not
going to be bad for you it might have some impact.
And I would still suggest you to use that but as far as I know tags do not affect keywords that much
your subtitles or whatever you talk not the subtitles that you added whatever you really talk because
YouTube is is pretty good on understanding what you're talking about your titles and your thumbnails
are far more important for the keywords how the keyword actually work for YouTube when you gave YouTube
different keywords.
YouTube is trying to find out who this keyword will be good for they're either going to push this word
of these videos with the keywords either through the Recommended section either to the suggested video
section right here or in the search with people are looking for the specific keywords they see that
people are picking up these videos and they're watching it they will understand that these videos are
good and then they are going to push this to even more people but not to every people but to the same
type of people who actually watch this video and as it grows if they watch this as well their YouTube
is going to watch show with even more people even more until they are going to run out of people who
is similar to the first audience and they are going to trust show to the different audiences and if
this circle will end basically they don't have any new audience to show your videos to the video will
start dying down until the new people will start showing you are showing up who have the tendencies
that they might like such videos et cetera et cetera then YouTube will put this video to those guys
as well.
That's why you see a lot of videos like let's say a year ago like this one because YouTube decided that
this video might be interested for me interesting for me and the event is three years ago video it's
it was not interesting in the past but it might be interesting right now.
So it's pushing it to me right now.
That's why you see a lot of older videos now what's for the keywords and key words the actual keyword
research it might be very controversial and just bear in mind with me.
Keyword research is not important because YouTube is understanding what your videos are about when you
talk in your videos all the time when keyword research is important.
Only time that keyword is is important is when you're creating videos that can be search specifically
for example top eleven best movie sequels.
Who is going to search for this one.
Nobody.
The problem with the scaling in RPG is no one is going to search for it.
Somebody is going to search for the Path of Exile review.
Yes.
This is the searchable video.
Somebody is going to search for Aurora for extra review.
Yes.
This is the searchable review of video.
Maybe someone's gonna serve a Darth Vader compilation.
Yes.
Maybe somebody will search for it but nobody's going to search for it under undervaluing my intel ninety
nine 86 x e gave huge results.
Nobody's gonna look for it but as you can see they still have the views despite not having keywords
but keyword is this.
This too is their still keyword right here there are no keywords you're scaling in our produce.
Yeah it's gonna be very difficult for this individual to come to a to compete with any other people
who is using words scaling an RPG using the words.
Yes but if you're creating videos that can be searchable for example how to make a youtube thumbnail
then yes you need to go and research keywords.
But even though you do this YouTube understands perfectly the different types of these different variation
of this.
For example how to make a thumbnail of for YouTube not the usual thumbnail or ultimate YouTube custom
thumbnail or how to make YouTube thumbnails for free or how to make really good the thumbnails on YouTube
or how to make a youtube thumbnail with Photoshop etc that you see older variation.
YouTube will understand what you will need to do is just to use the words that perfectly describe your
video title or whatever the video is.
They use it in your titles in your description just explain wow what your video is.
That's all that you need to do.
Just explain what it is and how it is because YouTube is an algorithm is a program that works in not
the way that you think you are can cannot trick that YouTube YouTube knows what your video is about
and YouTube knows who are the people who might like your video and then they are showing it to them.
If those people will like your videos then YouTube will show you more people and that more and that
war if they will not like two videos YouTube will not you not yield to this video to any more people
and next time they are going to show this video to less people because they understand it maybe they
were wrong.
Trials and errors.
Thats how they do their trying.
If it works then there continue.
It doesn't work then doesn't continue.
That's how they work.
Now as for the keywords actually if you want to know exactly what type of words that you want to use
or what type of words that people might be looking for.
That's a very important thing.
That's a different thing that people are looking for the key words are important for search.
That's what it is.
Keywords are important for Search not for recommended for search.
Search is not the majority of the views you are gonna get recommended and suggested views.
That's where you're gonna get the majority of the views from even though in the beginning it's going
to be search.
Probably 99 95 percent of your views might be from search for the keyword research I suggest you to
use the YouTube's search bar for example or even going gonna go for YouTube thumbnail thumbnail maybe
thumbnail sketch or something like that and see what people are looking for.
Often editorial or some they may care some but size thumbnail template that people are looking for.
That's not what words you want to use.
That's what people are actually looking for.
If we're gonna use a YouTube thumbnail size or something like that you'd want the standard you're talking
about size and not about creation of the thumbnail itself or if you're creating an iPhone.
People will know that you're talking about let's say let's say let's go over you have some new iPad.
People are looking for it on iPad.
Yes people are actually looking for an iPod which is very good.
And the user can see a lot of videos are pretty old and that's actually a very good idea for me.
I think I'm gonna need to create a video about this one as well so you can search for it in there in
the future if you're going to watch this video maybe I have created a video about this as well because
a lot of videos are pretty old.
Let me see the median here.
The average age in the top videos are two years two years so yeah that's probably going to create the
video about it.
Other thing that you could do.
There's nothing better than going just for search.
There is nothing better than just going for the search.
So you would understand what people are looking for and other than that you can use a keyword researcher
keyword explorer off to buddy.
In this case you can go in to go and lunch to Buddy and lunch.
Keyword explorer.
And if you go for the YouTube thumbnail here you know did I right.
Yeah.
Yeah I'm good.
Nailed it.
No I just want a YouTube thumbnail.
YouTube yes.
Explore.
You don't see that people are looking it's practically giving you same stuff.
It's saying you institute it's poor.
It's even worse for myself.
But because a lot of people are actually creating videos about this.
There is a huge competition etc cetera.
But this program this software can not accounting to everything.
They cannot count everything.
So they say that's poor because it's pretty competitive.
And yes you could do something else but still if you are going to go with this one you can still be
competitive somebody somebody else is gonna watch it.
If it's if it's good.
Of course.
So overall my outtake from everything is this search just just right the titles correctly meaning that.
Right.
Watch your videos are about don't try to be using the a bunch of different than random words in your
descriptions just right with the good right with the good descriptions where of course we're going to
have if if we haven't had or before that I think we had it already.
If not I'm going to create a lecture.
We're going to have a lecture about the descriptions are too crafted good descriptions et cetera.
Use the good tags for the tags the Youtube right to Buddy and with IQ we're going to help you a lot.
Just search for what people are looking for whether the videos are old or not whether you can compete
with them or not and just go for it just just create the wheels about whatever you want and try to do
them as best as you can.
We are in a different section I'm pretty sure you already know how to do that and you already know how
to do that.
Well so just go on and create that.
And the question why you didn't talk about this before in the beginning intermediate sections because
it's not that important.
Trust me the what is important is how you titled your videos.
Now that thing is important and we're going to talk about this in the future lecture but the keyword
research itself it is not as important anymore as it was in the past or this was it for this one let's
go to the next one.