OK let's not talk about YouTube's channel analytics and overall Analytics a bit more in depth because
what people are doing wrong in their channel critics are they're going to their channel analytics like
that and watching how many watch time of views they got or how many views they got how many subscribers
they got what was their reach.
And each and every day and they are scratching their heads why there is an app why there is a down why
there is some things that are going well why there are some things that are not going well etc etc.
But what they are doing wrong is they do not understand that the metrics that you see in your analytics
in your channel analytics is the combination of all metrics of each and every single video.
Well they know this but they don't want to understand this.
What do I mean by that is that what your videos are doing individually that that is what dictates the
main channel analytics and main channel growth meaning that you need to concentrate on each and every
video separately and see how they are growing instead on fixating on your channels growth overall because
if your videos individually every single video individually is doing well then your channel in its entirety
is doing well.
And each and every video is fueling entire channels growth.
Concentrate on that.
Think of this as something like that do not think over Channel 16.
Oh did I get many views today why do I get less views etc etc..
Concentrate on each and every single video.
Because when you go to the reach tab for example and go to the impression CAGR and you have like seven
point six percent in one day you have five point nine percent and they have eight point seven percent.
You don't understand what's going on right.
You cannot work on this when you see the growth then trend for example I'm gonna show you in the 90
days tab when you see that you see that is actually stabilizing and overall there is a growth trend
of 17 percent.
When you see the world trend you know that you are doing right you're doing things right.
You're doing something right but you have no idea what you're doing right.
You will have no idea what is actually working because you may have a channel that you have you may
have dozens of different types of thumbnails or different thumbnails and you have no idea which one
actually works and which one is actually doing better than the others.
But when you go to the separate videos individually even with the least amount of views from the least
to the best you might start understanding what is actually working.
Plus when you go to the other stuff not just I'm not just talking about the city I'm talking about any
other thing for example average viewer duration y your average duration is actually up even though you
see that there's a bunch of ups and downs but that's actually because the views are going up and it's
stabilizing.
That's just stabilization right here.
Why the view average duration is up.
What is contributing to that.
You have no idea.
Right.
Because it just happens.
You should be in control of stuff more you are in control of the stuff like that the better for you.
And each and every video individually will help you do that.
First of all let's open one of those videos.
This is video that has been recently uploaded.
It has only 47 views but round six hours of watch time which is very good.
It earned me two subscribers.
If you go to the average retention rate average rejoice in is seven minutes which is extremely good.
Twenty three percent of the watch that because the video is around 30 minutes.
You see the real time activity et cetera et cetera.
So what do you see right here is that you see the gradual decrease in average viewer duration right
that you don't see a drop you all don't don't don't mention that in the beginning because this is always
what happens don't don't measure this this drop right here in the first minutes it's in every video
because people usually don't know what kind of videos they are going for and they usually just go and
see and they drop or or these drop happens when the people are when people are doing the preview I'm
going to show you what I mean by that.
If you go to the YouTube like that when you see when you hover over the video sometimes it will just
order playing like something like that.
This is I think I'm not sure about this because this is not a very old thing.
I think this is counted as a view.
And when you're scrolling this on your mobile sometimes the video just starts playing without a sound
and this is counted as a view and what people just keep scrolling this thing just drops immediately.
You understand that.
That's why it drops that much.
You need just to start looking at this at around one minute mark because you if you're losing it like
90 percent of the viewers lower than 1 minute mark then you are doing the video was very wrong.
That means that most likely your thumbnails are misleading you are doing using you click bait and people
are just not liking what you do.
So there this is 100 percent not what people are expecting.
So you are making your expectations very wrong.
So you should fix your thumb and titles if the drop of more than 80 or 90 percent is within the first
minute.
So this is what what it me.
So this is what we are trying to understand right now.
If you go for the rotational analysis you see that people are just gradually gradually gradually dropping
and around 14 percent or maybe 17 percent are actually getting to the end.
So this slope right here is a good slope.
You may even think why why 70 percent is going to then till the end.
It's good.
Well this is a 32 minute video and the one 17 percent is actually getting until the end even though
they are probably just skipping some stuff because we have as low as maybe nine percent here if around
five to 10 percent is going all the way to the end.
This is good especially for the really long videos this is good thing.
So this means that this video is actually capturing those peoples attention that are actually looking
at the video.
You may not see that there are a lot of views but the watch time is pretty good for this amount of use.
If you go to the rich you see that there are not a lot of views because there are not a lot of impressions
because YouTube does not think that not a lot of people may be interested in this video.
So when you compare it to the CTA which is 8 percent which is very good.
Again anything about anything between two to 10 percent is good.
The higher the better.
I would highly suggest you aim to more than 5 percent because that means that your channel will start
growing rapidly.
Aim for more than 5 percent.
You have less than 5 percent start a b testing.
We're going to talk about a b testing or we already did in the other lecture.
So we're going to talk about this later but you see the CCR is good.
If you go to the overall channel analytics you see that channel impression is seven point four percent.
And this video has 8 percent CAGR meaning that this video is actually contributing in increase of the
CTA.
That means that this thumbnail is actually good enough.
So you need to concentrate on something on thumbnails that is that looks round like these all this theme
is something like this.
For example if you are into gaming if you know what Skyrim is if you know what Elder Scrolls games is
you will recognize this logo.
And that's why I use this logo.
And that's why I use these colors because this is an epic picture on the background and the logo in
the foreground and you immediately get interested plus with the title you understand what the video
is all about.
And then you've got to go and watch it if you understand what it is.
Then you're going to watch it if you if you don't understand what it is you usually go in the video
and just drop very very soon.
So that's that's that's OK.
There is no problem with the drop then all the subscribers you see that this video is generating subscribers.
If you are generating any subscribers this is already good.
Any subscribers.
If it's only just two already good concentration or something like that then go on engagement.
You see the view duration is pretty high pretty high.
However what overall watch time is very good.
Like it's drops in an average.
It's not below average.
So this means this video is pretty good and you can concentrate on creating the videos like that.
Let's take a look at the other video now and see if there is something any anything different.
So this video right here it generated two hundred and eighty seven views and 21 hours of Watch time.
But this video has much lower average viewer duration.
So four point twenty four.
So in many cases the people are just do not are not into what the video is all about.
So is it because of the city ya know city hours pretty good.
Let's go and concentrate on other stuff.
No.
People are just yet.
It's sometimes people are just not into the theme or the expected something different coming to the
video you see that we have in the in this video we had a drop of a media drop off to around 43 percent
after one minute while here we have around 33 percent so this is drop is a bit more severe.
So this is not what people were expecting.
So maybe people were expecting a review type of video and they came up to the game play type of video
or maybe they expected some analysis and there is this completely different thing.
So this is the thing that people were not expecting.
So you might want to change the title or change something.
I don't know just work on the stuff because in this case the title is not saying that it is actually
gameplay video.
If I did part one or something like that then people might be more understanding whether it's the gameplay
or not.
If I had to like number one like I have in this case to understand people many people would understand
that it's actually a multipart video and they would expect whatever they would expect exactly what it
is.
In this case I probably need to work on the titling not on the thumbnail though because thumbnail is
good because it's again it has round 8 percent of C TR plus you need to concentrate on the other stuff
as well like for example in this case in Reach is your traffic sources you see a majority of the people
are coming from the search that means that people are actually searching at this type of video they're
actually searching actively searching for it which is very interesting thing this.
That means that you might want to actually concentrate on this because people are actively searching
for it because 90 percent is coming from the search and you have what they're searching for.
So you might want to concentrate on this plus because it's coming from external external is kinda like
the search thing because as you can see majority of the thing views are coming from search and weirdly
enough from Facebook.
So people who are probably someone shared it and that's why it's coming from external.
So that means that search you need to constrain and search and you need to create more videos about
this one because this might drive you a new traffic new people from outside.
In my case it didn't generate any subscribers for me because my channel is not about this type of videos
but it actually is really really good average re duration.
Yeah.
Need to concentrate more on titling to let people know exactly what it is.
It might decrease my overall CPR or views but it might it will increase my retribution.
But still four minutes and 30 seconds is still very very very good.
I'll go to the overall tell.
It's exactly my every channel duration.
So it's not a problem.
Let's see maybe another type of video like like this one.
This is a very interesting thing.
This is the very interesting thing that I want to concentrate on.
This video has around the same blow duration but as you can see it has a lower C TR And why is the thing.
Well the thing is because I am working on a b testing of this a lot of this video.
The thumbnail has changed.
And as you can see that this this is the day where the thumbnail has been changed.
And as you can see as it's your went a bit up on the thumbnail has changed and I need to concentrate
on the CTA of this video.
For example if I will go and not change since search since published since uploaded.
But if I go for the custom and I want to say a video uploaded I do not order remember when it was uploaded.
Actually it was uploaded on.
Let me just check the date first of April.
So if I go right here and I will go for the custom date and I will go from the 1st of April No not January
of 0 go the beginning will be first of April and the chain next date will be let's say the 18th of April.
I will know that this is the city are by 44 percent of the other thumbnail that I use.
We're going to talk about this a bit later but now I change its thumbnail and now it is different.
So we're going to we're going to work on this.
So we're going to work on this 100 percent.
But let's watch that.
One of the biggest videos of the channel 12000 views as you can see the views are going up and up and
up and up and up and if you will see the curve it's actually increasing in size like killing everything
on the average or on average because yet there is nothing closer to this average of 900 1000 thousand
percent more.
On average I have like thirty nine views but this video had 12000 views so we had to come to a different
audience retention right here.
This video is actually false you don't see around twelve minutes long but think you see video is dropping
gradually.
It does not look very steep drop.
So meaning that people are actually watching this video on average and usually are getting whatever
they want in the beginning of the video and then other than that that they just ignore it.
So this is very very good curve that you need to take a look and what you need to concentrate on on
an average duration and audience retention we're going to talk about this of course a bit later as well
is the card so where the people are dropping you're going to put the cards on them.
We're going to talk about this of course in the future videos right here I'm going to put the rich tab
CCR and may zinc and weirdly enough it is increasing because YouTube understands as you can see from
impression YouTube understands what type of people want to watch this video and then it is more and
it's more and more better on the showing this to certain type of people but because as you can see as
on the lows it has five point seven percent but in highest it has as much as 16 percent and YouTube
understands what type of people would want to watch this.
You are giving this video time and people are understanding more and more what this video is all about.
So this is the things that you need to concentrate on in your analytics your each and every video individually.
Tiniest things tiniest changes you need to concentrate on those because this is what will grow your
channel diesel fuel the overall growth of the channel.
You need to put you in your channels growth and each and every video individually is this fuel.
So this will be it for this video.
Let's go to the next one.