Let's talk about the second element of the loop and its impressions, it is arguably the most difficult
element of the loop to control alongside probably with an algorithm.
But we're going to talk about this in this structure just in a few minutes.
So what are your impressions?
So by this moment, you probably already know what is impressions, but the impressions are actually
when someone sees your video on their feed timeline or just on YouTube.
So these are impressions that just go through the impressions and its role in the growth cycle and let's
discuss it in a different way.
So, as you said, impressions are first audience interaction with your video probably should have added
with your video the first time when our potential viewer will actually see the video.
There are a lot of impressions that can be gathered with your video, but impressions will transform
into views when a person actually will like the impression and go and click the video itself.
And it is very difficult to control, but it is the first in audience interaction with your video and
title.
And stumbling thumbnails are only things that are visible for impressions, nothing else.
So you don't see the video.
Maybe you have a video preview playing because in the latest iteration of the YouTube, you have video
preview playing.
But yeah, in the majority of the cases, these are the only two things that people can see in their
impressions.
There is nothing else individual can see there and all impressions have their source.
So you need to learn about the impressions sources as well.
Where are you getting those impressions from?
It's from research.
Is from suggested is from recommended.
You probably know what the these are if you don't.
Well, you will probably.
And you need to pay very close attention where these sources are and what those impressions are coming
from.
Because depending on a timing, which we're going to talk about in a few minutes, depending on the
timing, the different impressions can come from different sources.
For example, at one moment your search may skyrocket because people are actually looking for it.
And for that reason, there's a growth cycle.
The loop or algorithm I want to however you want to call it, will show your video more and you will
get more impressions.
And for that reason, if your start will be good, I mean the click through rate, meaning that ratio
between how many impressions are seeing it, how many impressions are transformed into views.
If your city is high enough, you are going to get more views as well.
And depending on how people's interests change in time, you might get your video impressions in recommended
higher number and recommended because people have changing interest.
And depending on what other videos people are watching, your views, your impressions might come from
the suggested as well.
So it constantly changes, constantly in flux, depending on the viewer behavior as a whole on an entire
YouTube.
And before that we are talking about is the that you don't have direct control over it.
This is probably the least controllable feature in the loop alongside the learning algorithm as well.
You cannot control it.
This is basically like a force of nature where you need to learn to avoid it or use it or however you
want to use it for your own benefit.
This is extremely important that you don't have direct control over it and people are just, oh, how
can I get more impressions?
How can I get impressions?
In order to get more impressions, you need to get first more videos and you need to get more interactions
with your videos.
It's very counterproductive, right?
In order to get more impressions, you need to get more impressions.
So it's very difficult to control because it's it's a very self-fulfilling loop with the impressions
and it's very difficult to control.
And you need to forget about trying to control it, just make videos and make them good and focus on
other parts.
And impressions will grow as well because impressions are closely tied to the other part of the loop
and feeds from every other part of the impressions are probably the only elements that are not only
limited, but the most hungry element that feeds from everything else.
Because more you should get more impressions.
You'll get more each time you get from your views, more impressions.
You'll get more subscribers.
You get more impressions.
You'll get more videos, you'll do more.
You'll get more impressions, you'll get more impressions, you'll get so that's that's how weird impressions
are acting.
And I despite that, subscribers and algorithm are the main features of impressions as well, like for
the videos, because impressions are TV and videos are probably very closely tied to each other and
they are practically the same like different sides of the same coin.
It's very difficult to explain, but let's think of think of them as separate things, but very closely
related to things.
I mean, the impressions and videos and subscribers and algorithms are main filters because your subscribers
will be the first people who will see your video, meaning that there will be the first to get impressions
from videos.
And for that reason, there will be your main features for impressions.
An algorithm is the second one because when people are searching for it, the algorithm decides which
what impression to show higher or lower and as well for the recommended, depending on how people's
behavior behavior will change, the algorithm is learning from the other people and what behavioral
change algorithm will decide to show your video impressions.
And for the same reason for the suggested.
When people are watching, a different type of video algorithm will have to decide whether that video,
that other video is similar to yours and show to show your video as well suggested, etc., etc..
And timing is a another factor as well, because timing is not a part of the loop.
Still, timing is the deciding factor because the timing deciding factor for all elements of the loop.
And for that reason, again, it's closely tied to an algorithm because the viewer's interest change
with time.
You people will search different things in time and people will watch different videos in time.
And for that reason, timing is important as well.
Just take a look at another how where the girls are starting to cycle.
It's right here.
And again, it feeds from every single element and every single element feed into impressions.
That's why it's in the middle.
It's practically have connection.
Every single one of them has the connection with every every other part.
Of course, maybe we use a different connection to the videos, but still it's like circle me.
It's drawn pretty bad like I did in PowerPoint.
But you can see that it goes like this, then comes back and then comes back and then comes back and
just goes like this infinitely.
And Impressions is in the middle of this, you want to get more impressions.
And weirdly enough, this is the only thing alongside with an algorithm that you cannot directly control.
Just pay close attention and watch how your impressions will go.
And it will grow in time, of course, because you're going to get more and more views, more subscribers
and impressions will increase.
And just, I don't know, probably the only the best thing that you can do in order to increase impressions,
make more videos.
In the next lecture, we're going to talk about the next element of the growth cycle, which is viewers
see their.