And we are here, the thing that probably a lot of you are interested in the most, which is subscriber's
the thing that you majority of you thinks that is an indicator of the YouTube channel success.
And that's how the YouTube channel should be measured, meaning that more subscribers you have more
money you make.
Right.
More subscribers, you have more views, you get right.
And I'm going to debunk probably a majority of these things I probably did in the previous lectures.
But now I'm going to do it even more because a lot of you have been asking questions about how to get
subscribers, how to get subscribers without even making a single video.
So, yeah, let's just talk about subscribers and its part in a YouTube growth cycle.
So who are the subscribers?
Subscribers are actual people.
Who wants to see more of your videos?
Now, think of it like that, more of your videos.
Those are not people that liked your video singular.
These are people who want to see more videos.
And it is the highest nonmonetary engagement on YouTube and nonmonetary.
I mean, because you can become channel members, you can do supercharges.
But this is the highest nonmonetary engagement on YouTube.
I mean, that they are not paying you directly.
Nobody's paying you actually for subscriber subscribers are just a vanity metrics.
And we're going to talk about this, of course, in a few minutes.
But actual the people that actually want to see more of your videos now, think of it like that.
If you have one video in a channel, the chance that someone will subscribe is pretty low unless the
video is very, very good.
If you have a few good videos on your channel, they will most likely subscribe because they found few
videos on a channel and they want to see more as quickly as possible in the future.
So they want to be the first to see those videos.
Not that faster than everyone else, but to see them as soon as it comes out just for themselves.
This is what your subscribers are for.
It's extremely, extremely useful thing to have.
But if you don't have a lot of videos, you can practically forget about subscribers.
Usually they enjoy both your content niche and your delivery mean that they like whatever you do at
the moment of subscribing.
So what does mean is that they come to the channel because of the video topic, because of the video
or channel topic, but they stay for you, for your delivery, for your video style, practically meaning
that for you.
So they come for the content and stay for you.
And in the future, they want to get this both together.
That's why the people are subscribing.
They want to see more of the same thing in the future, because at the moment they like this one, people's
views and people's likings change with time.
This is, I can say, with 100 percent guarantee.
It changes with time, but at least if you do the same things, they might like it.
And but if you evolve with yourself, your subscriber base might evolve as well.
But don't be mad if not all of your subscribers are watching all of your content because they are not
obliged to do so and they will most likely not do not do that.
Just continue.
I just continued mumbling now, OK, it is not the most important metric for overall channel growth.
What many of you will say, what subscriber's or not, is not important, how can I understand whether
the channel channel is good or not?
You won't, because what's time is far more important.
Subscribers help you with the initial push for a new videos and you cross the road between new videos.
That's it.
Or older videos.
That's it.
Nothing else.
That's what subscribers do.
It is not a metric that that measures the channel success.
I've seen a bunch of channels with millions of subscribers and only a few thousand views.
And I've seen channels with thousands of subscribers, few thousands but millions of users.
This is not a measure of the channel or the video's success watch time is, you see the watch time is
closely related to how people subscribe.
But again, remember what we said with the videos, not video.
And majority of the channels was only a few thousand subscribers.
And millions of users usually have only one or two videos.
They don't have a lot of it so that people aren't subscribing.
So for that reason, it is not the most important metrics for channels over growth.
And YouTube does not care how many subscribers that you have.
They care how many how much time you you gather in any given moment because you are not losing subscribers
in a majority of the cases, at least not organically.
You are growing subscribers all the time.
But watch time you need to work constantly for the watch time subscribers mainly are vanity metrics
in know no way, shape or form.
A decisive factor of the channel success has no subscribers does not mean successful channel.
The same thing that I said just a few seconds ago.
It's just vanity metrics.
This is basically a factor showing how many people from all the time that your channel existed that
might have existed for twenty years.
How many people in ten years decided to give your channel is up?
Ninety nine percent of these people might have subscribed to you ten years ago.
That doesn't mean that your content is relevant right now.
It might have been relevant ten years ago, but right now it's not in like.
Ninety nine percent of your subscribers might not be even on a YouTube anymore.
So for that reason, it's just vanity metrics just to brag about with other people and what people are.
This is just the thing that is on the facade.
Yes.
But people are seeing in front of every channel for that reason, they decided that this is the deciding
factor of the channel success, even though it is not just know that and subscribers drive initial views
and watch them.
The thing that we talked about just a few seconds ago and is driven by watch time mainly.
So here are the numbers that I gave to you that is average for entire YouTube.
And I can I can safely say that it's completely true because across my four channels it is exactly like
that.
Hundred views, approximately.
Choir is around what subscribers?
I mean, that you need a hundred views for its subscribers, it's on average and 300 minutes or five
hours.
What time is approximately one subscriber?
This is coming from the three minute average for the channel, three minute average watch time for the
channel, which may be more.
It might be more.
It might be less.
But on average, it's like that one hundred views will be approximately 300 minutes of WhatsApp.
So this is just an average overall is subscriber subscriber the deciding factor for your YouTube channel
growth?
No, it is not a decisive factor.
It is an indicator that your channel is growing or was growing in the past.
So that's a problem.
You cannot know when it is like it is in the future.
It's in the past.
You don't know.
So this is just an indicator that your channel was or is growing, but you don't know when it was happening.
You can check, of course, in a social blade and understand how many people are actually engaging with
your channel.
But subscribers overall are just vanity metrics and it has nothing to do with YouTube growth itself.
It is an indicator, but it's not a decisive factor.
So this will be it for the subscribers.
In the next lecture, we're going to touch algorithm, the thing that you want to defeat so much.
So I'm going to see you there.