Hi, everyone.
Something to do with you and Judy.
And just going to talk about some fundamentals of packaging design.
Because when you want to design a packaging template or tobacco design for a particular company or the
brand.
There are a few pointers that we all have to keep in mind that it is keeping you guys through each point
and it's being in tonight.
It's a lot easier for you.
You can also draw down points in your notebook so that you do not forget.
And you can definitely point as a newly acquired.
So this is just just a reference image so that you can see all the different companies and then that
you know that each company and each then have the story behind it to have a specific mindset by you
that they always follow.
Right.
Let's dive right in.
So but talking about fundamentals of packaging design to effective packaging is a crucial part of the
marketing mix.
Well, consumer packaged goods for CPG brands and it's only becoming more and more particular.
So your packaging is an essential aspect of your brand.
And second only to the product and the broader experience of it.
There are a few basic things to consider before we start.
Baathism, right.
I've heard also mention in my own your review as well that your packaging design actually attracts the
fans, you know, who do ahead in order to put your product.
That has to be visually appealing to as well.
It has to be properly back so that it's not damaged from inside.
And also keeping in mind that the four laws or the values and the mindset that the company is trying
to put to work so far, but crucial thing that we have to remember by doing your packaging design is
to have an inside.
The importance of having an inside all design start by understanding the inside, understanding, the
company said to an attack today.
The designers want to understand what the people are thinking and feeling rather than just being overly
self absorbed or self interest.
Right.
So before we start, we have to completely understand what the ethics that the company for law and.
Then, which I did that said you back with the people around us by being more insightful about them.
So even if you're talking to us, Aftenposten and I understand the stories that they have come to an
understanding, though, like reading, reading between the lines to understand exactly what's going
inside their mind so that we can just Dordogne, all those points.
And that insight as well also helps us to make a really good packaging design.
Secondly, second, fundamental is fundamental.
All packaging design is perception is is the key to interpreting, trying to understand great design
to quite creativity and imagination.
All creativity begins with perception.
So if you see a certain image or certain image, you have to challenge yourself to think out of the
box and see how different things would actually look at an image in a different way.
Because not everybody thinks the way each person does.
Actually, each person has its own thinking or their own opinions about the image.
That's perception of how they look at an image and perceive it according to them.
Right.
The perception is more abstract and leaps and beyond judgment.
You don't judge a particular image.
You absorb and extract your own opinions about it.
So before you allow your brain to make a judgment, I highly recommend that you pause and reflect to
consider one.
Or don't you?
Do we.
Of viewing.
That so many ways that you can put these distant objects and put these images and how they died and
how they can be used different ways and form as well.
Thirdly, is that ideas I foundational.
So before we begin with any design forces, we need to get some ideas how we can to actually reach our
goal.
Today, the ideas are so central to the human condition.
So once that idea is formed, we can't stop to think about it on how to act about it.
So then inspiration, action and great ideas are catalysts for the design process.
So they know everything, our ideology is highly recommended, read Jordan, all the ideas in different
forms and different ways that people would see it so that we can design a legal strategy for them.
Fourthly, it's also pretty important, which is the story behind each film.
Stories play a key role, do the human condition.
Stories are so important because they're often the vehicle to which we share.
I shared our ideas.
Human beings are going disability.
It can help you try to put flesh on the bones and give a really great idea or idea.
All right.
You recommend doing those write down an idea about actually giving a thoughtful thought behind the.
Do have to be simple.
Listening to the only person that's bringing that particular idea to that.
It also attacked the consumers a lot more.
Right.
How many times I've seen Ad Wiggins, for example, for hair removal creams or beverages or food items
or skincare.
Right.
Do you look at these agric, these routes carefully?
There's always some kind of hostility, right?
You can post anything up in that one.
So whether you use them, perhaps help them sell your design solution for your clients or even those
to inform your design stories, play to stories.
You can play around with the graphics system and it's their forces on to the.
That's 14 stories.
Are you having a good story or labels might be doing behind it so that you can use that story to come
up with different ideas?
Floyd?
Packaging company as well.
And lastly, having the courage to make your packaging.
So how many times as dinoflagellate.
Will we be any particular design?
Ultimately be an offering?
I mean, those who might not understand or are able to connect to what your ideal is about.
And quite often like them, I just reject your idea or just nordo in or does.
So a lot of the time it's happened with me was that I get a little stressed out or anxious that I don't
know how my job is on the radio because I need somewhere to feel afraid that I might get rejected or
maybe even be right.
So history proves that new ideas and concepts are meant to go with apathy or ridicule or even hostility.
And I have mentioned.
Which is why creativity, values, imagination over image.
But it also demands a strong dose of determination and says, do you really, really believe that your
idea is going to be a great design to you?
We should go about that.
We should go forward with this.
And we shouldn't be that, you know, like our idea is going to be rejected.
You would strongly, strongly believe in ideas as well and about making process as well.
Sometimes you need the courage to confront the facts in order to this complex situation.
If it'll help you to create conflict.
It helps you to create that competitive advantage.
Energized commerce.
And in order to improve people's lives.
And so that's about it.
So there were five fundamental factors in design.
So I'll repeat them again so that you have a good idea as well.
So the first fundamental idea was the importance of insight.
Second was perception.
Car was idea.
Fourth in stories.
And the fifth is having private little people.
These five point does in mind when you do your packaging design.
So I hope you found it to be due to be useful.
And hopefully you'll be using the to the next day and your.
Thanks for watching and stay tuned for more.