Hey, Juan, here in this particular video, I'm going to walk you through some additional upscale services
that you can provide to your clients.
Now, the website can be just the beginning of your relationship, right?
Because if somebody is needing a brand new website, maybe they're a brand new business or maybe they
have a really old website, like a lot of local businesses will have, you know, website that they've
had for 10 years, five years.
And it's just completely outdated.
And you sell them a website for 500 dollars.
A thousand dollars.
Right.
That is just your ticket in the door.
There's so many other services that you can sell them.
And then if you don't even want to do the services yourself, which I'm going to provide you a outsourcing
company that can do all of the services for you as far as digital marketing.
However, if you don't want to do any of that yourself and you want to just refer your clients to another
partner agency.
Right.
And then you can get a referral commission.
So just simply by sending an email to one of your partner agencies saying, hey, I have this client
that is in need of X, Y, Z marketing services.
I just built them a website.
Hey, here's your contact information.
Or maybe you do like a warm introductory email handoff and then you say, hey, if they sign on for
whatever services, you know, give me 25 percent.
Right.
So let me go ahead and walk you through the different types of services that you can also provide an
upscale to your client.
So the additional services that you can provide are the hosting.
So let's say that you set up a client's website and you're using like name cheap, whatever, kind of
hosting or really any kind of hosting out there that makes the most sense.
And especially for like local businesses when they're not really getting a ton of traffic name cheap.
You know, we'll do just fine.
But what you can do is you can charge them like a hosting and management fee on a monthly basis for
25, 40, 50 dollars a month.
Right.
And then the hosting may be like five dollars a month.
So you're making quite a bit of profit there.
And then if you want to do maybe like one or two hours a month of, like, maintenance, say, hey,
Mr. Client, what we can do is I can have you pay 50 dollars a month.
And then what you'll get in return is the whole thing.
And then like an hour or two of maintenance, maybe they want to change something, update something,
whatever that may be.
Right.
And then once you build like a simple website.
Right.
You're going to want to also share with them the ability for them to get organic traffic with SEO.
That's another service that you can up.
So typically when you're building a site, you're just doing simple kind of on page optimization, making
sure the page titles are appropriate.
Right.
Some of the headlines are right on page, all that stuff that is typically dealing with on page.
But if they have their CEO on page optimization complete, that doesn't mean they're going to get any
traffic.
Right.
So then what you could do is up.
So the CEO, where you're actually ranking their website on the first page of Google.
Right.
And that's highly, highly valuable to your clients because they are not only going to have a really
nice, amazingly beautiful website that you've built, but they're also going to get organic traffic
from Google because their website is positioned at the top of the first page for their most profitable
keywords.
And then you have content marketing.
This is related to SEO, but this is more of a content marketing strategy where you're putting together
really in-depth blog posts of, let's say, like how TOS or, you know, information based type of knowledge
that brings people in to learn more about a product or service.
And then you have paid ads as well.
And this is through Google or Facebook ads.
You can do this yourself, as I mentioned, or you can partner with somebody and get a referral commission.
And then just really all types of digital marketing.
There's reputation management.
There's, you know, Google my business.
There's all these different things that you can do for your clients right after you've already sold
them a particular website, because that's typically just the starting point.
And more often than not, if they need a website redesign and they've had their website for five to
10 years, they're probably not doing anything as far as advertising.
And they could be utilizing your advertising services to get more customers.
Right.
So, as I mentioned, you can either.
Do the work yourself, and I'm going to provide you with a outsourcing resource later in this video,
or you can refer your client to one of your agency partners that handles the actual paid ads.
So all that stuff.
Right.
And you can tell them, hey, I will send you over this client.
And if they sign up with you, you know, give me a commission.
So that's going to be here for this video.
I highly recommend that you look at and the very beginning when you're working with a potential prospect,
look at all the possibilities of additional services that you can provide.
Right.
Because remember, the website design is just kind of that foot in the door oftentimes because once
a transaction is made right, money has been exchange.
That client is now loyal to you.
They're now trustworthy of you.
Right.
Because the most expensive costs for a business is to acquire a client's a customer.
And so what you're doing with this website design is you're really just getting your foot in the door.
So that's going to be here for this video.
And we'll see you on the next one.
Thanks.