Hey, Juan here and this is the deal, we're going to talk about the pricing and packaging for your
website design, basically.
So whenever it comes to the pricing elements of your websites that you're developing for your clients,
it's important to understand whether you're doing a custom built website or a template website where
you just using like a theme and doing some minor customization.
But in this next slide here, I'm going to show you two different sites.
And one of them is a custom built site.
And then one of them is a simple free template that you can get right at no cost and easily customized.
So let's go right ahead and jump into this.
Now, one of these here, as I mentioned, is a custom built site that is between 5000 and 10000.
And then the other is that free template from Wick's.
And so you're going to see just how much of a difference both of these websites are and really that
in reality, there really isn't much of a difference between these two.
A lot of it has to do with perception and because perception is reality, right?
If a website looks like it costs thousands of dollars.
Right.
Then people are going to think that you spent thousands of dollars, but it could have cost you, you
know, fifty dollars for the theme.
A hundred and fifty dollars for maybe a developer to do some minor customizations and then you can sell
it to your client for fifteen hundred two thousand dollars or you know, another website which is custom
built that may cost 5000 dollars.
Right.
It may take you, you know, months to be able to finish the project because you have all these different
phases.
You have the client's request.
There's all of this back and forth.
So that's why I recommend just working with templates.
However, I'm going to show you here both of these sites, and then you're going to be able to see,
OK, which one of these is the actual five thousand dollar one in which one is the template?
OK, so this particular website here, Getaway House, this is the custom built 5000 dollar website.
OK, and this is anywhere between five to 10 k.
I don't know exactly how much this is, but I know it's between five K and 10k, OK.
And when you look at this site, I mean, there isn't anything spectacular, amazing.
Or just kind of like out of the box.
Right.
It's a simple template.
Somebody could have created this template here and literally, you know, done some minor modifications
and then, you know, charge this client, you know, five to 10.
Caixin, you can do that.
Right.
But the thing is, I would be upfront with your client and tell them, hey, you know what?
This is a template.
This is a theme here that we're customizing.
But some other people out there may have a similar website.
That's one of the things with the custom built websites is that you can tell your client, hey, listen,
nobody's going to have your website.
This is completely unique.
There's going to be others out there that are similar, but nothing as far as them having your type
of theme or template.
So let me show you now the difference here with a free template through Wick's.
OK, so here's the Wick's website.
You can see this is a free template here and it's super simple.
This has a movie back here, right?
A video and then has a shop.
Now, button there you have your social right here.
You have a really cool section here for the products.
You have different images here.
A nice background there.
You have the about us.
Our story.
Contact us.
So this website here, you can easily sell thousands of dollars 2000 dollars.
Right.
And it'll cost you maybe 200 dollars to build up.
But since this is like through Wick's, it'll even cost you less because it's simply drag and drop.
Right.
And you can hire somebody off of like Upworthy or any of these other websites that I'm going to provide
you with where you can go and find outsourcers.
Right.
To build you these websites for super inexpensive.
So that's really the difference here.
Remember is that when you're doing something custom and you're doing something that has like a template
or a theme, the biggest difference is your client and their perception.
Right.
Because they can easily think that this website here costs, you know, thousands of dollars.
And when in reality it's just a simple template.
Right.
Versus this website over here, I mean, they could simply think, oh, hey, you know, somebody just
got a template, got a thing right.
And just did some minor customizations and was able to sell.
For thousands dollars.
Right, so at the end of the day, you want to be up front with your client, you want to let them know
that you're going to be using the template and that you're going to customize it for them.
And if they want something that is completely new, you know, built from scratch, that it's going
to be, you know, several thousands, five to 10 K.
And I'm going to walk you through kind of how you should price a custom-made website versus a website
themed templates that you're going to be using to just simply add a couple modifications and add some
of your clients information to be able to sell them a ready done for you site.
So when it comes to pricing and packaging, this is typically what I recommend that you do when you're
either doing a template website or you're doing a custom website.
And I have done both of these.
And like I mentioned, I highly recommend that you do just the actual templates in the very beginning.
If you're a little bit more experienced, you can do the custom built websites.
But again, they're going to cost more.
It's going to take longer to close and it's going to take longer to fulfill and then hence write longer
for you to get paid.
I'd rather get paid up front than have to wait for the project to be complete and wait on the client
to make sure that they're providing me the right information.
So up here, we can see an example of a client, let's say, pays you anywhere between 500 dollars to
2500 dollars.
This is a typical range.
It could be higher typically or it could be lower.
I remember when I first started doing website design just to kind of get my first few clients, I was
charging 300 dollars.
So when you're just starting out, don't feel the need to, you know, charge high amounts.
If you're not comfortable, I would try to do a minimum of five hundred dollars.
Anything less than that, really?
Does it make the most sense?
So I would just say kind of, you know, stay within that budget and you should do fine.
And then after that, once you collect the payments right now, after you deliver the website and if
they want any additional customizations, let's say that you're charging forty dollars an hour.
Right.
Hey, listen, your website is complete.
Now, if you want to do any modifications, any other adjustments, it's going to be forty dollars an
hour for me to handle this.
And I wouldn't charge less than one hour for whatever customization, even if it takes you 10 minutes,
five minutes because you're getting paid for your time, you know, to actually implement and execute.
And they're actually paying for results.
So it may take you 10, 15 minutes.
You're not going to charge them for 10, 15 minutes.
You're going to charge them an hour minimum because that's what makes the most sense.
You could also charge a monthly hosting and maintenance fee.
I typically do not charge that.
I never charged that because, I mean, charging a monthly fee for like hosting.
I mean, I think it's a little bit overboard because hosting is like five dollars a month.
I mean, it's just super inexpensive.
And so the pricing and packaging for complete website from scratch, this is where you're typically
doing 50 percent upfront and then 50 percent at the completion.
And this is typically how the pricing breaks down.
You have a set up fee, you have a design and building fee, which is, you know, pretty much the entirety
of your actual website design and build, because that's where all your time, energy and resources
are going to be going.
If not you, you're obviously hiring somebody to handle this for you as far as a developer and a designer.
And then you have the content creation, the training that you need to create to provide to your client
so they know how to do the edits, the customizations, the modifications on their own and then the
maintenance.
So typically this is about forty one hundred dollars, forty one fifty.
If you want to go, you know, just in even five grand, you can do that.
But this is broken down because I know with custom websites, they're typically broken down in these
types of phases or steps.
But this is typically how you want to price your web design services.
OK, and so that's going to be here for this video and we'll see you on the next one.
Thanks.