In this video, we're going to go over personal branding, so as a web developer, when you're starting
on your career or maybe you already have some experience, have you've already had, you know, some
jobs or you've been working with clients, you should have an understanding of the importance of personal
branding, because as a personal brand, you are essentially out there, you know, presenting yourself
in the marketplace and you're positioning yourself in a way that allows you to be at the forefront of,
you know, different companies, different organizations, different clients.
Right.
And so personal branding is something that is very important, especially as a web developer, so that
you can put yourself out there in the marketplace and be able to showcase your skill set and the value
you bring to the marketplace.
Let's go ahead and talk about personal branding as some of the things that you can do to increase your
personal brand.
So personal branding.
So let's talk about what is a brand first.
So a brand is the way a company, organization or individual is perceived by those who experience it.
Personal branding is where you are the brand.
And so personal branding in contrast to that is where you are the brand.
Right?
You are the individual brand that is being presented out there.
It's essentially your online persona.
It can be through LinkedIn, through your blog, through Twitter or any other online social media platform.
Right.
Where maybe you're posting different things about, you know, businesses, website design or businesses,
you know, web interface or whatever that may be right.
Where you're presenting yourself in a certain way to the marketplace.
And so what this ultimately allows you to do, it allows the outside world to directly perceive your
skills, personality and experiences.
Write the act of personal branding is putting yourself in a strategic position to broadcast the value
that you bring as a web developer right to the marketplace.
This is huge here.
Just think about if you're going out there and you're looking to apply for a job.
Right.
And somebody has, you know, a lot of experience, but for whatever reason, they don't have like a
personal brand.
They don't have a social media going.
They're not active.
You know, they don't really have a uptodate website.
Right.
Versus, you know, somebody who is, you know, coming into it where you have a UP-TO-DATE website,
you're very active on social media.
Right.
You have, you know, a personal brand that's going to set you apart in the marketplace, not only with
getting clients, but also with being able to get a job because you are differentiating yourself.
And that's what, you know, actual employers are looking for.
A lot of times.
One of the first things that employers do is they'll pull you up on Google, they'll look you up, they'll
see what you're doing, they'll see what kind of profiles you got, what kind of activity you have.
And you having a very active social media presence and just online brand personal brand is going to
be the difference maker versus somebody who has a lot of experience with just a resume and not very
much so active in social media.
Right.
So very important there to understand that.
And so one of the most important things you can do is, you know, be active on these relevant social
media platforms.
Right.
We're talking about, you know, LinkedIn, Facebook, Instagram, Twitter.
I would say the top three are LinkedIn, Facebook and Instagram, because there are a lot more visual.
Right, especially with LinkedIn integrating a lot more visual aspects with video, with images, with
being able to post, you know, on your news feed and whatnot.
Right.
So these three, at a minimum, you should have and you don't need to post all the time, but just making
sure you're keeping it active.
Right.
So that, you know, people know that you're active on social media and that you're actually, you know,
staying on top of things, because if you just post, you know, once a month or once every while or
it shows that you're not really active on there, then that's going to be, you know, somewhat of a
turnoff versus if you're, you know, posting on there, let's say maybe once a week, once every few
days or whatever.
Right.
That's actually going to be a whole lot better.
And so what you can actually do here, instead of actually having to post every day yourself, is you
can go and get an account set up with Buffer, connect your social media platforms, buffer, LinkedIn,
Facebook, Instagram, and then also go to Q And what CU does that allows you to be able to find relevant
content.
Right.
That is similar to what you're actually offering.
So it'll be out there and find various articles, various content pieces on social media, on, you
know, website design, website development, SEO, all these different things that are associated with
what your service offerings entail.
And it'll automatically post all of these at a certain time so you can make it so that it posts once
a day, two times a day, once a week.
Right in this can all be automated and be an advance.
Up to several months, so you can set up, you know, a post so, you know, what you can do is spend
a day or so.
So what you can do is spend a few hours and actually schedule out all your post for months in advance.
Right.
So that it'll automatically post your social profiles and it'll showcase to, you know, the marketplace
that you are active on social media and it's all being automated.
So definitely a route.
The take is definitely something that I recommend because personal branding is really what's going to
set you apart from your competition in the marketplace if you're looking to get a job or even if you're
looking to get clients.
So that's going to be here for this one.
And we'll see you on the next one.