Welcome back.
We were in the course, now let's talk about ASIO itself.
What is ASIO?
Basically, I found this paragraph on Match.com, which says ASIO stands for search engine optimization,
which is the practice of increasing the quantity and quality of traffic to your website through organic
search engine results.
This is the perfect example and definition of a CEO, but what is organic search engine result?
Basically, we have to see the example for that.
I wrote Housekeeping Tips and Google.
This is a very simple, basic keyword and Google has shown me this result.
Google has more than 60 million Web pages for this simple keyword, and Google has shown me this result
in less than a second.
So here, I wonder how Google decides to show me this page instead of any other pages they have in their
database, like Google has more than 60 million pages.
But why they are showing me this website on the top of Google.
Well, Google has 200 more than 200 ranking factors to rank different websites for different search
terms and keywords.
And they take many, many factors into account before giving specific rank to a Web site.
How you can see like there are in the chart, there are different elements involved in search engine
ranking, like mobile friendly websites, schema markup, social media signals, content battling skivers,
architecture up the website and stuff like that.
Now, where you can find these guidelines from Google, the quality guidelines and different factors.
Well, honestly speaking, Google always explains in publishing content on their search console support
pages, which you can just find by going to Google and write Google quality guidelines.
Or you can say Google search console quality quality guidelines.
And you will find this page, which you can scroll down and read all the pages in all the content there,
and you will get an idea what Google wants from you and from your website.
Right now, their Google algorithms are so many of them.
If you are in SEO, you might know them as well.
If you don't know, I'm just going to explain what these animals are and what they're doing.
And Google is releasing, you know, algorithm after algorithm in different versions of their algorithms.
The first major Google algorithm was Panda, which they released back in 2011, which targeted websites
with, you know, low quality content.
And there were pages actually before 2011.
You could rank your website very easily by doing keyword stuffing and by copying content from other
websites.
So it was very easy.
Like within a few days you could easily rank for any keyword of your choice.
But then Google released these different animals, or you can say the algorithms, and now it is very
hard.
So Google actually has to protect the integrity of their search engine, and that is why they are releasing
these algorithms.
The Penguin algorithm was basically first released in 2012 and it targeted the blackhead techniques
for creating back links.
Hummingbird totally changed the way Google works.
It now takes into consideration the intent of the user instead of the keyword.
Are writing in Google.
So based on their intent, Google will show the relevant results and I will talk about that later on.
What does that mean then?
They have like other algorithms in Possum's for local searches and Fred, Google link quality and stuff
like that.
So these algorithms you will come across and Google is regularly releasing them and you can follow their
blogs to keep an eye on these updates.
And accordingly, you can change your content and update your content to make it updated and possible
for stability in your ranking.
Now, the next thing very important, when you search in Google, you see at the bottom of the page
you see different pages like you can click next to go to the next page, right on the first page, you
get only ten results and then you can go for the rest of the results by clicking next.
But amazingly, 95 percent of the users on the Internet don't go to the second page.
So that is why it is important to target.
The key word which you can drink on the first page of Google, but more than that.
On the first page, the top three positions gets 70 percent clicks, ah, you can see Ceyda, which
is called Click through it like people click only the first three to four pages.
Ninety percent of the people click only these pages.
So you need to target your keyword to bring it on the top four or five results.
Like I'm I'm giving you an example.
Like when I wrote this keyword as your guide, I got like thousands and thousands of pages, but people
only click this three desserts on the top, like most of the clicks are received by these three desserts
on the top.
And the rest of the results get very few searches, actually.
Now, finally, I want to talk about search engine market share worldwide.
And this is a very latest data.
Actually, Google has like more than 90 percent of the search engine market share.
And then we have Bing dot com, which is like you can say, five to six percent.
Then Baidu is a Chinese search engine, Yahoo!
And Yandex as a Russian search engine.
And then we had to do the go, which is a relatively new search engine.
Actually, we target Google and Bing darkened because they are the main search engines.
The rest of the search engines will automatically pick our site.
And we don't need to waste our time on them because they have very few searches.
So this was an introduction and his job as CEO and now will go deep into the Cenovus.
You actually.