Welcome back.
We were in the course now in this lecture, I want to quickly talk about types of searches before going
deep into into exile.
The first thing is the user's intent.
That is the most important thing.
As I mentioned in a previous lecture, Google takes into consideration the intent of the user instead
of the keywords.
Google goes beyond the words and find the purpose of that keyword and then show the result.
Now, there are three types of very common searches.
The first one is local searches, where the user wants to visit a place or visit a business that is
also called navigational search queries.
The second one is informational searches, which means like the user wants information about a place,
a person or about something.
The last one is transactional searches, which means the user wants to buy something or they are in
the mood of shopping, basically not inside these three common searches.
There are other types of keywords where Google or other search engines identify the intent and then
show results based on that intent.
Let's go to Google and I will write simply a keyword coffee.
Related coffee, Google is showing me the map in a local pig with three restaurants near me, I have
not written coffee near me.
I have just written coffee.
And that's it.
Now, if I had right coffee near me, Google will show me a similar or same result.
You can see the same back and.
The list of the restaurants now, if I just.
Change a little bit.
The key word like coffee making just one word.
I am changing, right?
Coffee making and I enter.
You see, the entire result has changed.
Now, I see the video, a YouTube video about coffee making.
So this is you have to understand that Google finds the Internet.
Now, when I dropped coffee making, Google knows that most of the users are interested in video.
They want to see a quick video and want to learn coffee making.
So if I write how to make a coffee, it will be the same as of right now.
Let's talk about informational keywords like if I write Barack Obama, this is a person, right?
Barack Obama.
So this is a person name.
And Google will show me the result.
Here, the Wikipedia page, and then Google shows me the Twitter page, and then here is the Knowledge
Group.
This is a Google database.
From there, Google actually shows this information like the Wikipedia page and other information about
that person or place.
Right.
So this is a kind of information like sometimes you want to write how to do this and how to do that.
Google has to find the intent.
And then based on that, they show you an article or a video or whatever they think is the best for
you.
Right.
For transactional keywords, like for shopping, if I write like best.
Bich.
Under five hundred us.
So this is basically something like you can see a transitional because when I say best bike under five
hundred bucks or five hundred dollars, that means I'm looking for a bike under five hundred dollars
and I want to buy that.
So Google is now showing me websites with reviews.
You can see different reviews.
And if I write another keyword, which will be transactions, transactional keyword like for example,
let's say Kennen and fifty is a camera price if I discovered.
No, Google things like, I'm interested in this camera.
I'm actually going to buy that.
That is why I have written the price with the camera model.
So Google is suing me now.
E-commerce websites like Amazon.com, Best Buy dot com can Entercom in all the websites are basically
e-commerce websites where they just can go and buy the camera.
So this is a very, very basic example of types of keywords and how Google goes beyond the words and
find the best possible results to show to the users.