Welcome back.
We were in the course now in this lecture, we are going to start the keyword research process because
we already got the niche, we already got the domain name.
So now this is time to start keyword research.
But before that, I want to mention a very important thing, and that is about the local business.
If you have a local business and you are doing a for your local business, then you need to select your
niche differently.
And you also need to do keyword research differently because you have niches already defined.
You want to target a local area, a local city or maybe a country because you want to promote your local
business.
So you already have your niche.
You don't need to go for niche research.
Okay.
No.
Here, when you have your local business, then you can do keyword research for your local business.
OK, and I'm going to give you a few tips for that.
The first step is that use the exact keywords because you know the exact keywords.
You are businesses related to a specific area or a city, and you should use those exact keywords now,
use targeted country to find keywords when you are.
We are talking about targeting international audience.
We target mostly the U.S. as a country for targeting our audience.
Right.
But if you're a local business in any other country, like in Germany, UK, Ireland or Japan, you
should select that country in the keyword research tool to find keywords.
I will be teaching you that later on in the upcoming lectures, like how to select that country and
how to find the keywords.
But right now I'm just giving you the tips duty.
The second thing is a local word to your keywords.
When you have a local business, local words means like when you are promoting your business in a specific
city.
So you have to add that city in the keyword word.
Like, for example, if I'm selling some banters in London, then I will add to my keywords.
Best painters in London, right.
If I'm offering a service, a pizza delivery service, then I will be saying like pizza delivery in
London.
So London is a specific location where you are going to promote your business.
So you have to eat that.
Whatever city you have, whatever country it is, you need to eat these words to your main keywords
and also er near me.
What are your keywords, because nowadays people mostly use near me word when they are searching for
something.
So basically if you don't eat this it will still be in the Google results, like Google automatically
gets the user's location.
But the thing is, if you add that then it will be more appropriate because sometimes people have switched
off the location in their mobile.
So then that is near me.
Then your business will come up in the search.
So whatever service you are providing, you can add near me, like you can create a one or two pages
where you can get near me, OK?
And everybody dance to your local page local because you know the section where you have to add all
of your details, like the address, mobile number, location category and everything to that local
pick, which will be another section.
And I will be teaching you everything about that later on.
But here I'm just giving you some quick details, like you need to get proper details for that as well.
No, let me give you some examples.
This is a website, landmen, brand, dot com.
This is about moving services.
You know, like they move offices and houses from one place to another place in London.
So here I'm talking about this type of business.
If you have a local business like this one, then you have to target the specific area, which in this
case is London.
So you have to er London everywhere.
You had to actually use keywords, which has London or UK and you can also get near me.
And this kind of words.
There is another example.
This is also best London removals that go that UK now they have aided the UK extension.
OK, which I told you in the domain name selection process you can get your local specific domain that
will help you in local searches.
Because when I search on Google best moving services in London, so there's two websites are popping
up on the top on the first page.
So this is all about local issue, how you can promote your local business and how you will do as your
keywords search for that, which I will be practically showing you in upcoming leered upcoming lectures.
But in the next lecture will talk about the general keyword research.