Welcome back.
We were just in the course now in this lecture will start doing keyword research practically using the
tool that come.
You can see this is my brain plan for my brand new website, which is a little dot com.
These are the categories that I have.
And this is the tool we are going to use for keyword research.
This is a very helpful Essere tool you can use for site ordered for tracking the keywords for content
explorer and for so many things.
But I know we will use the keyword explorer because we are going to do keyword research.
As I told you, if you have a local business and you want to do keyword search for that and simply add
your keyword here.
For example, dentist in London.
This is a local keyword, OK, dentist in London.
And you can select the search engine like Google, YouTube and the country.
This is the best thing about this tool that you can select a country.
So it will show you only keywords for that country.
For example, the United Kingdom is the country for this distant dentist in London Kyra.
OK, so I'll click search and it will show me the key with difficulty.
So this is 57 means hard.
The difficulty is from zero to 100, OK, in the start, we are going to target the low difficulty keyword
for a new website.
But in case you have a local business, then you have to go with that keyword, which you have actually
because you don't have any other idea.
Now you see the volume is 300.
This means this is estimated monthly searches for this keyword in that specific location like the UK
in this case.
And if you come scroll down, you will see related keywords, you know, like best dentist in London,
this dentist in East London, like many variations for this keyword in monthly searches.
And you can click you know, you can open this in a new depth to find the exact data about that keyword
as well.
OK, so this is the best thing that you will find many, many more keywords like no, see, this is
very medium competition, keyword dentist in East London.
So if you are your business is in Iceland, then you can go for this were OK.
And you will also see if you scroll down more, you will see the top 10 results on the first page of
Google.
This means these 10 people are your competitors.
You can ID these people to the list of your competitors so you can work on your back, links on your
site and compete with these people.
You can see there they are.
These are the domain rating and the back links they have in the traffic they are receiving from UK search
engines.
So this is a very good data for you to get and then work on your keyword to beat or outdrink these competitors.
OK, now the next thing is that we have this brand plan and we have these categories.
We are now empty with ideas.
We are just starting from scratch.
We want to find exactly the long keywords according to our criteria, so we can start writing content
for our new website because we are creating a new website from scratch.
And that is a content based website.
Right.
So this is the shoot for that will aid the main keyword related keywords competition.
Give a difficulty in all the data to this shit.
OK, you can find this shit just right side of this video.
Just download it from there and then you can use it for yourself.
OK, so I will once again click keyword explorer and here I will select United States because we are
going to target the U.S. because that is a big market and we are just generally doing keyword research
now.
OK, and here I can add one single keyword and also a lot of words like a group of keywords.
OK, so in this case, we have in the pipeline, we have all these categories.
So let's start from this list.
OK, so what I will do, I will simply go and paste this list here.
But since these are multiple keywords, I have to add comma after every keyword, because you need to
add comma after every keyword.
If you have a single keyword, then you don't need to edit.
But for multiple keywords you need this thing.
OK, so after I added the commas, I will just go and click search.
So I want to, like, find, you know, a lot of keywords and then I want to use the filters to find
the best, you know what I got?
I got only eight keywords because there's eight keywords I had.
Edit here.
I want to tell you something.
A few filters you can see here at the top.
First one is keyword Cariddi means keyword.
Keyword difficulty.
Okay.
So how difficult is that keyword in there.
Starts once again I'm telling you from zero to 100 so you can target from zero to zero to 10 in the
start when you are creating a new website.
So you will get low difficulty keywords.
OK, then you can add some such volume.
Like there are so many keywords you will get, but you can select your volume so you will get exactly
what you want.
OK, and Worldcon, like how many words should be in that keyword.
So many of them, three words or four words is OK because we are going to find Long-tailed.
You are ok.
There are other options that include exclude in these filters will help us finding the right keywords
to target.
OK.
No, here are only eight keywords because this is the exact keyword.
Right.
And you can see the data it is showing you.
What difficulty is this Wallingham for that country in global value?
And also you can click the search to get the top 10 results on the first page of Google right now there
options at the left side.
You can see Prisma having same terms answering for newly discovered in question.
So these are very, very important options in this to look phrase phrased because phrase Matt will get
us all of the keywords that are actually matching or keywords like these are basically matching the
phrases, all the praises there in the database of this tool.
Now we got like thirteen thousand five hundred keywords.
OK, so you can see it is a huge list.
What we can do now, we can use the filters like will save zero to 100 sorry, zero to 10 will be the
keyword difficulty.
So we are filtering the data now and search volume, but we will say like it's OK because here we don't
need to add the search volume because on the first page we got the search volume.
We need you know, we need from more than a hundred while you burn.
Right.
So it's OK if we can just now we have to check every keyword manually one by one, so you can just go
and see which keyword is better.
OK, so for example, this one, best cameras for film making cheap destler cameras under one hundred
like Diski.
What looks to me simply nice.
So what I will do, I will just click this option to see who is Reinking for this keyword.
And after that I can easily decide whether I should go for the Stewart or not.
So it will show me the top end results in Google.
OK, so I can see like the top results, there are many big Web sites and some small websites.
So here I have a criteria like we can have like a basic criteria, you know, to select a keyword that
will help us decide which keyword to to select, you know?
So I have this five points category or three criteria for the keyword selection, keyword check list.
You can see first keywords should be more than three words.
OK, so it should be more than three words.
Then we will call it long-tailed keyword.
Right then give a difficulty.
Miski Ghedi.
We already have done that.
OK, at least five reps receive 200 monthly traffic.
At least five website have 025 back links.
I mean less than that.
OK, at least five Web sites so less than 50 dia de ah means domain rating.
So we apply this formula or this five points and then will decide the winning keyword.
OK, so here if I go the DIA, you can see there are not five websites, less than 50 dear demis domain
rating.
So this is less than 50.
Did that means that the website is still a small website or you can say low authority website if it
is more than 50, that means that his authority website or high authority website.
So it won't be easy to outdrink that website in a in a in a short period of time or like maybe two or
three months.
OK, so when there is not less than five websites under 50 deal, then I will skip this keyword because
other points I had to look after that.
OK, so I will just leave this keyword.
No, I have to go to check other keywords like let's say best cameras under 300.
Best digital camera.
Let me just open.
A few keywords, and I will check all of them together to quickly find a winning key word, OK, so
I will just open up all these keywords because I already have selected zero to 10, given the difficulty
in the filters.
OK, so I have found a key word here.
You can see best point and shoot cameras under three ended.
So this is the key word.
Difficult you can see is one such volume is Holmdel, which is OK.
Now if I come to the list of the websites that they are, you can see one, two, three, four, five,
five Web sites are under 50.
So that means this keyword has websites which are literally some Web sites.
Now the next thing is backlists.
I said 025 backlands like at least five websites.
Now one, this website has one burgling.
This is two, four and one for a six.
Web sites have less than five packets.
Why?
I'm saying less than five Berlins because normally we need to target keywords for which we don't need
to create back links because we want to opening the websites without creating bad links.
But if we need to make back links for that keyword or that content, then we should do minimum efforts
to build links because creating, Becklin says, is not easy.
OK, now the second point is, OK, now the third point is traffic like this.
These websites are receiving traffic, this much traffic from Google Monthly.
OK, so six hundred more than hundred and two hundred.
OK, this is also OK because more than five websites are receiving 200 Tepic from Google.
So this keyword is completely OK.
Now we'll open this keyword and some websites.
To see the content, OK?
So this is the content of the website they have written very nicely.
We just will look at the content and we'll write our content better than them, or at least whatever
they have written.
We should write something like that or a little bit better than that.
OK, so we'll do our own.
But you can get an idea from the content.
Other websites have written about that keyword or that topic.
OK, and check the length of the content.
For example, if I check the length of the content from this website and just go and select the content.
And Putin in a tool, I have a tool, OK, guys, I can see the content is 3000 word words, less than
3000 words.
OK, so you can take like two to three websites for the length of the content.
And then we had to write according to that length.
OK.
Right now it is almost 300000, 3000 words.
So we will write an article about three thousand dollars, 3000 words.
I'm sorry.
So no, I can show you this page where it is very easy.
One is the key word difficulty for this keyword.
One second.
I'm telling you, this tool is not 100 percent correct, but we just get the idea, OK?
One hundred fifty is global volume and then we see all the data here as well.
The same thing.
Now what we can do is to simply go and take this keyword on Google as well, OK?
So I will just go and paste this keyword in Google and see who is ranking for this keyword.
So you can see.
Some very, very new websites are actually ranking, so that means there is not too many big websites
for this keywords.
So we can go for this.
Well, OK, the next thing I can use is there is a very simple Google.
I will show you a very simple Google operator got all in data, OK, and then you add Kolan.
OK, so this means the calling and after that, you add that that key word, OK, what it will do,
this is a Google operator, which will bring you the exact results, having this keyword in their title,
OK?
Right now, if you see when without writing this island title, we have like more than so many keywords.
I mean, thousands and thousands of pages.
But now it will bring only those Web sites which have discovered in the title.
So I will search and you can see it is 72.
The total result is 72.
That means when there is less than 100 result here, we can go for that keyword Y because total 70 pages
are there, you know, total less than 100 pages.
So that means when we write this article and publish on our Web site, we will automatically get our
website will be indexed and Google and it will be.
On the eight or seven page of Google on the same day, or maybe after two or three days, so that means
we are just ranking on the first day of publishing the content.
OK, so less than 100 result is very, very good.
There is less than one reason for this operator.
That is the best thing.
OK, now I will remove this one and also Ed all in order.
So this will make sure.
No.
You see any oil, only 39 pages.
That means this is now confirm that this is a little difficulty keyword a competition, keywords.
So this is not confirmed from Google as well.
So we can 100 percent now go for this keyword.
OK, so these are some of the methods I personally used to find low difficulty keywords.
OK, now I will what I will do, I will discover to my list here and I will add the related keywords
just by going down here.
These are the related keywords.
I will copy them and pasted to my sheet here.
OK.
Said again, remove these numbers.
Competition is low.
I can write keyword difficulty is just one.
OK content and three thousand words already you know that.
OK, top ten competitors we have for this keyword here I can show you these are the competitors.
Top five competitors.
OK, I will just copy them and it to my.
List here.
OK, so this is the way, how we go for Kingbird, especially for low difficulty keywords for our content
based website, main keyword related keywords, competition and everything.
Up in the next video, I will come back and I will teach you how you can get Kingbird from Competitors
website and how we can go and use other methods to find more keywords, especially the the keywords
for questions and for informational content, because informational content is very, very important
for Google and for making the authority of our website, because right now this keyword is called commercial
keyword, because when there is a best a word in your keyword, that means this is commercial keyword.
Like there is something commercial intent in that content or in that keyword.
So in the next lecture, I will show you about informational content and also how to do keyword research
using different methods.