Welcome back, ladies and gentlemen, in the course.
Congratulations for completing the first section of this course, which was about keyword research.
Now I welcome you to another section which is all about on page SVO.
Remember, guys on page as you.
Is the second most important component of SOTU after keyword research.
What we're doing on pages.
So we simply work inside the Web site and that is called On Page Ask your search.
Is Web site design content uploading to our Web site, creating categories in menus on page optimization
for all the content in internal back links.
So this is all about on page.
As you know, we have keywords.
As you know, we did the keyword research.
I have edited many keywords.
Now it is time to write content for these keywords and then optimize those keywords with you to publish
on our Web site.
Now, you might be thinking, what is our Web site?
Guys, the Web site is right here in front of you.
This is camera lists, dot com and a Web site.
A niche which I particularly selected for this cause.
I bought the domain name just a few days ago.
I installed the WordPress.
You know, the word PCM is, as you know.
And this Web site is empty.
There is nothing in there.
Just you can see the only thing that is that is logo up the Web site.
So why I selected WordPress.
I selected WordPress because most of the people use WordPress.
This is very popular platform.
And actually most of the Web sites on the Internet are hosted on WordPress.
And it is easy to use.
It is SUV friendly and you can add any functionality to WordPress.
But remember, this course, of course, is for all this is not just for WordPress.
If you have an e-mail Web site, if you have a custom CMBS or if you have an e-commerce Web site, whatever,
you can still apply all these techniques on your site.
But for now, I will actually teach you as you are using WordPress.
But later on, I will also add some other tips for custom websites and for SDMI website and stuff like
that.
Now, this is the Web site you can see.
And this is the Dashboard WordPress dashboard for this Web site.
Now, if you don't know how to install WordPress, then I have given a link in the resources of this
video.
Just go to click that link and you will find the video where you can learn how to install WordPress
very easily.
It is not a difficult thing, guys.
Now, once you install the WordPress, first of all, you have to, like, buy a domain name in a Web
posting and then you will install WordPress and you will get this dashboard once you are in the desk
dashboard.
You need to do three important things before anything, right.
The first thing you need to do is to go to the setting option here.
You see the setting option in your WordPress dashboard.
You need to go to Gendell sitting.
Okay.
In the general sitting aide, a title for your site in a tag line, as I have aided here, my site title
is Gamora Guide and the tag line is busy best budget camera guide interviews.
Okay.
Now, the important thing here, if you notice, is GDP is a GDP means.
This is, you know, hypertext transport protocol.
But with secure connections secure.
This s means secure.
S.
S l.
This is secure connection.
If you don't have a sensor to pick it on your side, then the modern browsers will show a warning to
the users and will tell the visitors that this website is not secure.
So this is also no, unless you effector verified by Google, you have to always it up on it as a sense
certificate to your domain name.
Whatever hosting you have, just enable your SSL certificate.
It is free up cost you can get from your web hosting for free.
Or you can just install a simple SSL certificate plugin on WordPress and you will get it for free.
OK.
So this is related to technical LSU, but it was important for me to tell you that without a G.P.S.,
you shouldn't create your Web site.
So this is important.
Now, the next thing up in the same setting section of WordPress Dashboard.
The next thing you need.
You must do is click the reading option.
Okay.
Inside the reading option.
When you scroll down, you will see this option.
This feature search engine visibility by default.
When you see there, this check box will be unchecked.
But you need to ticket because you you need to click it and then save changes.
Why this option will discourage search engines from indexing.
This this Web site.
Why it is necessary.
Because when you create a new Web site, you are in a development mode or you are in a testing mode.
You don't want Septimius to just come in index and crawl all up your testing data, all up the data
that is relevant, actually.
So that's why in the start, you need to click this option, you know, discourage Sardinians from indexing
the site once we have some content on the site and the site is ready to launch.
Then after that, we will uncheck this option.
So this is very important.
You need to do that in search engines.
The third important thing you need to do is coming to the better.
My links.
You see the option under the setting there on WordPress.
So click that permalink.
And guys, you see the warning.
This option, you should not change.
Again and again, this is only for one time.
The permalink is very important in terms of s you by default.
When you install your WordPress, it is selected as day and name, day and name means your Web site.
And then there will be date for that day when you publish a new article on your site.
So it will pick up the day you can see here and then it will pick the name up your simple post.
But this is not SUV friendly because for SVO we need a clean.
You are l we need a short you, Aurel.
That is what we will like.
And we always include our keyword in the Eurail or in the permalink.
In this case here, we don't need the date in the year.
So we need extra space.
So we will what we will do will just simply click Borst name here or custom structure post name is more
appropriate.
And then SEO changes and you don't need to change it again.
This is only one time process.
What it will do will it all the time.
Only the post title to this permalink or the you are lucky we will just remove the other things like
the year and the date and then we will save.
We can all also edit it and make it a custom link.
Once we are publishing content.
That is an option where we can edit this again.
But for now, just select post name and save changes.
So this is very important for MCO, these three things you need to do.
And after that, in the next video, I will come up to explain which s you plug in is the best for you
and for for me and which s your plugin will use in this course.
So I'm coming back Opteron starting the s you and other necessary plugins.
Then I will write content for this site and you'll start publishing the content on the site and start
on page Tessio.