Welcome back.
We were in the course after installing the S4 plugin.
Now it is time to do some on page your Android quality content for our brand new website.
So this is a very simple checklist for on Page SEO.
So guys will quickly go through this checklist.
The first point is right, best quality content.
What is best quality content?
The best quality content is that content which answers to the user's duty or question.
That is the content, which is called the best quality content.
OK, use glamorously for mistakes.
Gramley is a software you can say, which checks your content for grammar and spelling mistakes.
This is very important because search engines have become very smart these days and you should not make
make mistakes in your content.
The third point is optimizing your title plus your keyword.
This is the title of your page, which you should optimize for, as you and I will show you how to do
that as your friendly permalink.
Permalink is that you are up your page, which should be very good and your friendly.
I will tell you how to do that as well.
Use it to illustrate effectively.
Extranet.
Two things are very important in SVOD and headings and we should use them very effectively and we also
use each one for the title.
Now, six point is images and videos to your content to make it interactive and more engaging.
You know it external and internal links to your page.
So that will be more SEO friendly.
Don't use too many images.
Why don't use too many images?
Because it will load your page.
You know, it will make your page very heavy and it will take more time to load in your browser.
Okay, guys, so after this a checklist, now it is time to read content.
I would recommend you to write your content yourself if you are managing a blog or a content based website.
If you are a company website or a business website, then you should definitely go and hire someone
very professional to write content for you.
There is a website, Fiverr dot com, where you can find freelancers and they will write quality content
for you from starting from twenty dollars and goes up to fifty two hundred dollars.
You can see how the freelancers here and you can also go to another premium service which is Apple dot
com.
You can find a lot of freelancers there.
OK, now we have some different type of websites to write content.
Our website is basically a blog, a content based website for which I have to write an article and I
have already written that article.
And you might have a website like, for example, a service based website or a local business or maybe
a restaurant, for example.
I have written and best dentist in London.
So this website came up, which is the Willington Clinic.
This is based in London.
So this is the website which is called Local Business.
You can see their content.
They can also write content for this type of website.
Or we might have an e-commerce website.
You can see this is an e-commerce website and also based in London.
So I will tell you, we are going to actually optimize the content.
The article that I have written, which is for a blog.
But I will also tell you how you can optimize your local business website and their content.
So, for example, this is the local business, Willington, the developing clinic.
OK, so after I optimize my article, I will come back and I will say to you how you can optimize this
one as well.
So I have written the article in a district in the word file.
You can see that is I mean, this is just raw content.
OK, so what I will do, I would just select all control, see to copy this from this file and will
go straight to my dashboard.
What dashboard.
Go here to the post and click add new OK.
And I will add a new post and then simply I will face discontent there because this is the content I
have got from my writer.
OK, I will show you how we can ID the photos, the free photos from where we can get that and how to
optimize this whole thing.
OK, and also we will do this you setting through that plugin we installed in last video.
So I will just control vete.
I have posted the content here.
You can see this is the WordPress editor.
OK, know what I need to do?
The first thing.
The first thing in our.
Checklist, the first thing is to optimize the title.
OK, so let me show you what is the title.
This is the title in one place.
This is the WordPress text editor where you will have to edit your post if you are using WordPress.
OK, so this is the title.
Now the title is Best Best Lands for Travel for travel, Best Lands for Travel.
Sooni 860 500.
OK.
This is a model, a camera model.
Now our key word is this is a long tail key word, right.
Best lens for travel.
Suneet, a 65.
OK, I can also write a little bit in square bracket.
Massive review.
OK, so this title is now complete, but how to optimize this title because this is already optimized.
Why?
Because the keyword is at the start of the title.
You should always use your keyword at the start of the article.
Like, if you have the best distance, best dentist in London, you should write that in the start.
And after that you can write anything.
But this should not go more than like, you know, more than 50 characters.
OK, keep it under 60 characters in that we will see in the issue.
Plug lets you plug in, will tell us which thing is which text you are using more and which you should
use more.
Now, after that, this is the content.
The second thing is the are the the the euro allocates dollar until we can get after we click save drop
the key.
After that we can get the euro here.
You can see the permalink in euros like.
This editor has taken all the text as you are here, you can see best plans for travel, Sony, 65 or
so for a super friendly permalink.
You should use the shorter version.
OK, don't make it too long.
There is no easy.
You're friendly, so it will move after the age 65, will remove the rest of the text from here.
OK, so this will be normal and very, very nice.
Why?
Because you should use your exact keyword here and I'm using the exact keyword here.
Do not use any other words.
So this is the second thing.
I mean the permalink.
We have done that right.
Best quality content optimized title, not S2 in history.
OK, S2 in history takes because remember this title is by default.
Each one take ok, each one means the heading one which is which we can use only one time in that we
use for the title, because if we use each one for the title that will be a friendly and best practices.
OK, after that in the page we need to use each in three days.
So for example, in the start of the article we have written a paragraph explaining what we are going
to talk about in this article.
This is the starting paragraph.
After that, we are discussing different products.
So what do we need to do is simply I will make this better.
I mean this I will to put this text because I'm talking in this paragraph.
I'm talking about this product.
Okay, so this is the product and this is the description for that product.
Similarly, when I go down here, this is second product I am talking about.
I will make it heading to H2 and then.
I will do similar for all the content down there.
OK?
I will make it two and sometimes I will use extra if there is a topic within a topic.
OK, so I will do this all and then I will show you, OK, how I have done this.
And at the same time, I will add some images to this page so it can look like, you know, better page
and user friendly interactive.
So I will put those as well to this page so then I can explain to you what I have done and how I have
optimized the page.
But for free those we can go to pixel dot com.
And for example, I need a portal right now for Sony.
This is the article about Sony 860 hundred.
When I read that name, I will get so many images in these.
All images are free.
Actually, you can use it in your blogs or that's.
Just three, OK, let's say I'm interested in this picture, OK, so I click, download and I will download
this picture.
OK, now I'll go back to my page here and the picture is here.
OK, here, here's a picture I have downloaded.
But if you see this picture has a very, very large size and the size of the file is also three, maybe
almost.
Okay.
So this is a very, very huge file.
I cannot upload this to my website because it will take so much time for my site to load, for my page
to load.
And this will not be so friendly.
So what I can do, I will just go to the shop and will open up that picture and Photoshop.
It is the portal will open it here and I will do a simple thing, you know, will go to file menu and
save for web and devices.
This is the option I'm going to use.
So yes, I will resize this spot.
Okay.
So I will go and I will, because this is a very large size, so I will just make it hit 800 with because
that is what I need.
After I did that, it has been reduced to a very, very, very low amount.
Seventy five, Caveh.
OK, so this is the best thing I have to do for my website.
OK, and the quality you can see is almost the same quality.
OK, so I will then send this to my computer and up to that I will upload it to my page or my article.
OK, so what I will do, I will simply now go back to my article.
I will add all the images that I need for this page and I will show you how I did that in a moment.
Okay, guys, so here we go.
I have edited the picture, the optimized and resized picture here.
You can see that we have now optimized the title, The Permalink and the Bordo.
And also I have added all the H2 and H3 takes.
OK, I can show you this is the photo, then another photo I have for the project because I want to
show the text, the article and also the Podhorzer so that the user can simply read it and see what
it is.
So the more engaging content you have, the more it will be better for user engagement and also for
search engine.
Because if the user is spending more time reading your content, something in order to like your content,
because they know that users are going to spend more time on your site so they will rank your site better,
then that is the bottom there.
And to dig, then we have the content and I have some edit some pros and cons for this project using
a WordPress plugin called Pros and Cons.
You can do that if you have content based website.
Now here, this is to take an inside, since this is a topic within small topics, are there inside
these big topics?
I have used S3 for this.
Headings, you know, you can see here.
So that means I have diversified my issue in history and I have used them all so it is better formatted
content.
So after that, you can see here, if you click the details, you will see the characters, the words
of articles 22 headings used in paragraphs and blogs.
And the content will look like this.
Very nice, very clean, very, very sorted out.
And this is the thing you should be doing.
OK, now we have optimized permalink as today's images.
We have edited videos I don't need to add here.
Otherwise I can edit, OK, and don't use too many images means like if you use more than 10 images,
then the page will be, you know, so much heavy.
And one thing is that internal and external links.
OK, when you are writing about something, for example, this is a travelling's that's list for Sony
is 65.
OK, this is the article, the title.
OK, this is the topic.
Now, if you have any similar content on your site, for example, you already published something or
other pages on your site and simply go and create a battling here.
I mean, and to link them with your this article, find some some text, for example, camera lenses.
Is the technology here.
You just go and click this ED link and add a link of your site already existing article and do this
a few times, like it some 10 to 15 links in the entire article.
So that will help you reach, you know, more visitors in search engine will find it very useful, like
they will find your other pages to this content.
OK, and you should also add some external content.
For example, if I'm talking about some topic here, for example, let me find something.
For example, Sony 65.
OK, so this is a 65 is a camera model.
What I can do, I can simply go, for example.
And it.
This website, for example, this is official Sunni website, so I can link take a link from here and
edit here or maybe a Wikipedia page or maybe some very scientific, you know, something.
So two or three links external.
These are called external links.
Two or three links from very, very authority sources are very, very respected.
Sources will help your article.
Why?
Because Google CEO, you have given some.
Some back links to some authority sources, some trusted sources, so Google thinks that you have done
your research and you are also crediting them.
So this is a good practice.
Looking at doing this all, you can just go and check.
Here is the ranking plugin that we already installed.
You will see that at the top right of your page on WordPress.
OK, so you have to click that in order to see how much score you can make for a CEO.
By default, it is now 28 out of 100.
So how to make it green or maybe like more than 80.
So what he will do first of all, you have to add your focus keyword.
In our case, the focus keyword is this one, OK?
Earlier this year, I posted it there and now you can see it has gone to 72.
The score is 72.
Right now, what we're actually missing here focused.
You were not found in your summary description.
OK, so we have the optimized meta description now.
This data is for us.
So this data we see is for the content.
OK.
This is not your data, although our plugin will pick this.
From here, look at this data, but we can change it and as you plug in setting as well.
So the thing is we are missing a key word and description and focus of it doesn't appear at the beginning
of your content.
It is not appearing here at the beginning of the content.
But that really doesn't matter because these are still plugins and tools.
So Google will understand your keywords inside your content.
You should write your content the natural way and for your users and readers.
OK, so there are a few errors.
They are saying like focus keyword Northbourne in subheadings.
OK, add an image with your OK, we have to add ltt ok to our pictures.
We cannot edit that.
OK, we'll do that.
Let me do that and tell you what it is.
OK.
OK guys.
So what is LTE takes.
And text is alternative text for images because Google does not know what is this image about.
So you had to edit the LTE takes.
Once you click the image you will see a box here at the right side and then you have to add your keyword
for that image.
So I have added Bestival Oberlin's for Sony, a sixty five to this and now see two.
We have more in the as you plug in.
I mean it has increased two points and you had to do that for all the images.
OK, now once again I will click this thing and I will go and click this edit snippet and here the title
is OK, but we will write a simple description here for this article and we will end the keyword in
that so we can increase the score.
Okay, guys, so I have edited description and description should also be under 160 characters.
What is Dextra description.
Description is simply here.
If I go to the Google page, you see this is the description.
Okay, this will show up in Google results.
This is the title, this is the permalink and this is the description.
So this description helps you get more clicks from the visitors when they are reading your site.
Okay, so we got two more points increased.
Now let's see.
Add one subheading, read with this thing.
Let's do something.
Let's just.
Copy this text.
I mean, this is really not important to get higher score.
You know, it is OK, but if you really want to do that, you can do it like, you know, here I am
in the exact.
Text in it, extra take.
OK, so I mean, best travel list of, I can say like list of best travel lenses for Sony is to five.
Two thousand twenty.
OK.
2020.
OK, so this I have added to the article as well, it is also in the title and also I did it to the
article.
And as to day after that, you can see it defined as my school, which is quite good again.
So something that small changes you can make and then your content will be like that.
Now, after public discontent, we are ready to publish it because almost everything is ready.
After you publish it, you have to update it.
Once you think like the content is outdated, then you need to update it after you updated this blog.
And we let the Google know.
And it is also functionality in all modern browsers that Google will know.
This page has been updated.
So after that, Google will give it a slight boost because Google likes updated content and fresh content.
OK, so the final thing is that we can simply preview this page, OK?
We can go to preview this page.
And after that, if we are satisfied, we can simply go and publish it.
So the content will be published on our website.
So I can see this.
I mean, it should be centered around center.
And other content I see is OK, and I'm happy with that, guys.
Our first article is ready to be published, so I will make it online center.
And that said, and I would just click the publish button.
Congratulations, guys, we have posted our first article here, and I'm really happy about that, I
can show you this is it.
It is already published, guys.
And I will publish more and more articles now on this website so we can rank this on Google and I can
show you the results because I'm very excited and I hope I have shown you everything practically.
First, I told you how to do it, the checklist, and then I have applied everything in front of you.
And now we see the results.
And I will show you the results also in our Google account.
So the thing is now come back to this website, OK?
The Willington Clinic, this is a local business.
If you a local business, what do you need to do?
Is simply go to your dashboard, open all the all the pages in the post, and simply when you see this
type of, you know, headings, you can hit each one to the one time in the page.
And after that it's two in three.
You can diversify them and edit in many places, like, for example, the dentist and team, you can
make this extra or extra.
Extra will work, you know, more, better.
So similarly, you can go just add all of your content on a dress and stuff for local.
I have another section in this course you will learn as you're there, but I'm talking just about content.
You should add more content to your local site.
And for example, if I open this thing like dental feeling, OK, this is a topic on this website.
So you will see this is the content.
Okay, so this is the article here, or you can say the title of the page and then they have used as
to here to here you can do similar things, you know, the sleazy guys.
Just keep in mind the checklist.
Once again, I have attached this checklist to the video.
You should check that and then accordingly optimize your content.
And similarly, you can do that for your e-commerce website as well.
Just go to the product page and see the content in the title and stuff like that.
I hope you enjoyed this lecture.
You learn a lot from it.
So I will see you with another lecture in Discoursed.