Welcome back, guys, in the MCO.
Now, in this lecture, I want to talk about content hubs for SCA.
This is a very good strategy and it is working right now for Google ranking.
So what we do and the content hubs for SCA, we create a pillar post, an in-depth content, a very
long post in which we actually talk about a topic, a very broad topic on our Web site.
And what we do, we actually create more topics, more post about the same topic, but we target a specific
topic within that broad topic and we create a different post, like five different board or six different
posts or 10 different posts.
And what we do, we give link to all of those posts from the pillar post, and then we actually get
a link back to the pillar post from other post, all other posts.
And you don't worry.
Don't be confused.
I will just show you an example.
So you will get a better idea.
But the thing is, the pillar post gets, you know, links from all up the other POWs.
So that means the pillar post is getting link, link, juice and link value from other pages.
So it is a good post in a value, but a valuable resource in the eyes of Google.
And that is why it gets a good position in Google ranking.
And similarly, so this pillar post a giving value to other related posts.
So they also get a better position in Google.
And we also give a link to this pillar post from our home page, because our home page is the place
where we have so much authority, like whatever link we build for our home page, like our domain name,
that is very important.
Whenever we use a link from our home page that has so much of value in it can actually help the pillar
post or any post to rank better than Google.
So now let me show you a real example for a pillar post and other posts like in this example.
In this chart, you can see the cheese is basically the pillar post, a broad topic for which we eat.
Right.
Like a very, very long in depth content.
Now what we do.
We also have like 10 other posts related to the same topic.
It should be the same topic, you know, like how to make cheese types of cheese.
What is the healthiest cheese?
How to make goat cheese.
And you know, how to build a cheese board.
So these are all topics once again related to cheese.
But cheese is the pillared topic.
The broad topic and other topics that related but specific topics.
So what we do when we create the post for cheese, we actually create a link, a list of links.
And we say like, oh, okay.
You came to this page.
We tell to the visitor, you came to this page.
You can also go to, like, how to make cheese types of cheese in all this post.
You know, we give links to all of this post.
On the cheese page.
Okay.
And then what do we do?
We link bake to cheese from all of this 10 posts.
So the cheese, which is the main topic that guest links from all of these pages.
And so the value of the cheese page gets better.
And Google understand that Google things like all the pages are, you know, going back to the same
page.
So that means this page is very valuable.
And when that page gets the value, you already have links from that page to other pages.
So when Google actually indexes and prints a page, will also goes in indexes the links inside that
page.
So this is why other pages will get better ranking automatically.
OK.
Now, let me show you one more example for our Web site.
That is about cameras, you know.
You understand my Web site for this course is about cameras.
Now, the camera example here is the pillar post will be five best logging cameras with flip screen.
Right.
This is the pillar post.
So the pillar post is about five cameras.
Now, all this five cameras have different posts on my Web site or on my blog.
Like, can and just see one mark.
I do view Sony Albar, a 60 300 review.
M6 forces Ken and five.
This all cameras are actually relevant and already discussed in the pillar post.
So what I will do, I will mention all of these cameras in the pillar post, which is best blog and
cameras with flip screen.
And I will link big this pillar post from all these other pages.
I will just add a link back to the pillar post.
So this way.
What will happen?
This pillar post will be valuable.
And this will be a good resource.
And the chances are that this post will get a better ranking in Google.
Now, let me show you a real example.
This is a page on the Internet, and I found it to be a perfecta example for for this thing, you know,
for the hub post guide.
Now, this page, I was beginner's guide to wine, you know, beginner's guide to wine.
This is the page about wine.
Wine, one, two, one.
Now, if you just scroll down this page there, like writing about wine basics and stuff like that.
But they're also linking to other pages like what is wine exactly?
The nine primary styles of wine taking on the wine testing challenge.
So visit our other pages.
You know, so they're linking to these pages from this main pillar post.
And if you come here, there is another section.
They also have links to other pages.
So this is a very long and big pillar post, which is giving links to many, many pages.
And they have links back from other pages to this main page.
So that means they're making this page a valuable resource on this side.
Now, I can also show you another example, last example here on my side, we just Kimera list dot com
10 best logging cameras with flip screen.
Right.
So we discuss about 10 different cameras on this page and what I can do now, create ten different single
posts for each of these cameras.
And then I can link back to this page.
So this will automatically get ranked and get a better position in Google.
So this is the the method guys, which works nowadays very nicely with Google.
And you can also use it.
You don't need to create 10 post.
You can just be fine with five posts or you might already have post on your site.
You can just link them to one another to make this work for you.
So thank you for watching.
And I will come back with another lecture in the course.