Welcome back.
We were in the course in this lecture, will talk about structured data, which is also an essential
part of technical OCO.
What is structured data structure data to understand structure that you need to come to the schema,
that audio Web site.
This is a project combined by our search engines like Google, Yahoo, Yandex and other search engines.
They collectively created this platform called Schema that Orji and you had to come here and click the
documentation in order to understand what is schema dot com and dot Augean.
What is structured data structure data.
I already have, you know, mentioned in some of my own pages to reduce structured data.
As for different type of Web sites, you know, Google and other search engines wants to display the
information in a very, very, you know, modern way in a very, very formatted way.
So for that, they have created this Web site, which has a format for all types of Dada's.
So that means the data should be structured accordingly.
And Google will easily indexed that data.
For example, let's say if I if I just, you know, write a keyword like Rex Brush, this is a type
of brush.
So this is a product.
When I search about that, you can see the Google has shown me popular products with the you know,
with the name of that product, the price of that product in the reviews about that product, you know.
So this is called structured data.
This is through structured data.
The user of this Web site or the webmaster has aided all this information through structured data like
name of the product, price up the product, reviews of the product and any other data.
This product might have, like you can see, different Web searches.
The reviews system.
Similarly, if you like, just say Bitzer like for food.
If I say bizarre.
Recipe.
OK.
So if I just say bizarre recipes, you can see you will still find out the date of it, that, you know,
the structured data.
Normally when we have a Web site like this one.
This is just a blog Ocky structure that you need for e-commerce Web sites and for reviews, Web sites,
for book reviews, for video reviews and for different type, like a specific content.
We don't need that specifically for our blog Web site.
If we have some section about like reviews or some section about different products, we can still add
that.
But remember, you get most of the modern WordPress themes have the structured data schema, dot, deform
it Bidart for like four Orta for content, for article for this all type of simple content.
They have the the format already included in the team.
So you don't worry about that.
If you have a website which is specific to like content, which is all about structured data, then
you simply go and there is a plugin called schema.
Schema.
You just go right that here and you can see the schema and structure that up for WP like this is for
WordPress.
OK.
And there is another plugin schema.
This one fits 70000 installations.
So you can just download install this plugin and this will have like this one as well.
So this plugin will actually give you all the information, like all the values you can straight aid
whenever you write a new post.
It will give you options about the content you're writing.
It will ask whether this content is an e-commerce Web site, a product, a video, a book or whatever.
So these are all free plugins.
You can use them on WordPress and simply it this format and this parliament.
By the way, you can understand by going to the schema at Orji website and go to the, you know, the
documentation and click getting started.
So you will understand why this project was created, why there are different types of values and properties
in the code you can see.
So everything is there.
And after that, you don't need to do it yourself.
Just understand it so that you can later on you understand that what you are doing and then the plugin
will do it for you.
Okay.
And once you have that, you just come to Google structured data.
Right.
And Google Google structured data.
This is a tool where you can test your page live for structured data, whether your website has any
errors for structured data or not.
So you just click the first reason.
And this is the tool where you can put any you URL, for example, let's say I will just copy this Eurail
or this page and put it here in the tool.
This Aidit here.
And then click frantastic.
So it will show me any error.
My patients, any error for structured data?
It will show me that.
And you will also get errors in your Google search console account.
If Google has found any structure that are errors.
OK.
Now, here you can see this is the core of the page.
You can see this is the exact core of the page.
They have taken it from my Web site.
And as I mentioned before, all the modern teams have the structured data format.
Already you can see all of these links are basically for SVO and for different data types and for different
things, you know.
So you don't need to worry about that if you have a modern theme, like we have this modern theme installed
on the Web sites.
Now, this is the code and this is the information like they have detected zero errors, zero warnings
and nine atom's.
Well, if, like, there is no problem in this page, you can see all the entries are correct.
Everything is OK.
So if you just click one option, it will show you all the types of data which is assigned to this page.
OK.
So there is no issue with that, actually.
If there was an issue, it will be shown here and then you can fix that by going to your site or asking
your developer.
So this is all about structured data and I hope you understood what is structure data and how to implement
it on your Web site.