1 00:00:00,500 --> 00:00:01,190 Welcome back. 2 00:00:01,220 --> 00:00:08,060 We was in the course now this is very important lecture about anchor text, which is a crucial thing 3 00:00:08,180 --> 00:00:11,750 in link building, specially for single articles. 4 00:00:12,140 --> 00:00:14,420 So here, what is income tax? 5 00:00:14,510 --> 00:00:17,000 I have given three different examples. 6 00:00:17,870 --> 00:00:19,150 This is the link, right? 7 00:00:19,190 --> 00:00:23,330 This is a hyperlink which is mediated through this structure in SDMI. 8 00:00:23,350 --> 00:00:27,140 Like up then equals sign and then we have the link. 9 00:00:27,530 --> 00:00:30,680 And then this one is the text. 10 00:00:30,720 --> 00:00:36,600 You know, when you click this text Gamora Guide, you will be taken to this Web site and the email 11 00:00:36,670 --> 00:00:37,760 dig is close to here. 12 00:00:37,790 --> 00:00:42,790 So this is basically the camera guide in this example is the anchor text, right. 13 00:00:43,430 --> 00:00:49,100 When the user or the visitor will click this camera guide there will be rededicated to this link because 14 00:00:49,220 --> 00:00:53,090 that is the actual link for this text, which is the anchor text. 15 00:00:53,090 --> 00:00:53,390 Right. 16 00:00:54,110 --> 00:00:59,330 The example, do we have changed the text anchor text to best cameras? 17 00:00:59,360 --> 00:01:04,340 The first one is Camera Guide, and the third one here you can see is click here. 18 00:01:04,430 --> 00:01:08,290 So this is the third example for the anchor takes. 19 00:01:08,600 --> 00:01:11,740 So how you create anchor takes like this? 20 00:01:11,750 --> 00:01:12,680 Very simple. 21 00:01:12,710 --> 00:01:13,870 Very easy to be it. 22 00:01:14,450 --> 00:01:22,610 No, the actual thing is the distribution of this anchor text, because this is very, very important 23 00:01:23,210 --> 00:01:26,150 for link building in Reinking. 24 00:01:26,360 --> 00:01:33,350 Your article, your single article in Google with the help of back links, as you can see. 25 00:01:33,400 --> 00:01:41,150 There are ten different anchor text types which you should use while creating better links for your 26 00:01:41,150 --> 00:01:42,080 single article. 27 00:01:42,160 --> 00:01:50,420 OK, before like we created back links for our main Web site or Dumain, we did not really care about 28 00:01:50,420 --> 00:01:54,530 that because we simply put our Web site's link somewhere. 29 00:01:54,830 --> 00:01:55,820 And that's just fine. 30 00:01:55,850 --> 00:02:00,110 We just want to add more and more back links to increase the domain authority. 31 00:02:00,440 --> 00:02:03,070 But here, the case is different here. 32 00:02:03,380 --> 00:02:06,170 You want to simply rank your keyword in Google. 33 00:02:06,170 --> 00:02:10,280 You want to simply rank your page in Google, the single article I'm talking about. 34 00:02:10,550 --> 00:02:14,930 So for that, you had to distribute the anchor text, OK? 35 00:02:15,290 --> 00:02:22,430 You can not simply go and get on your back links with the same anchor text with the same keyword or 36 00:02:22,430 --> 00:02:23,240 the same word. 37 00:02:23,810 --> 00:02:27,560 That will be like, you know, very, very horrible, our strategy. 38 00:02:27,770 --> 00:02:36,560 So here I have given you 10 types of anchor text and the distribution like hundred person, how you 39 00:02:36,560 --> 00:02:44,030 can distribute hundred person words for your link building strategy. 40 00:02:44,040 --> 00:02:48,020 Actually, you can slightly, slightly change this strategy. 41 00:02:48,080 --> 00:02:50,570 There is no problem with that. 42 00:02:50,600 --> 00:02:52,370 But it should be like similar. 43 00:02:52,820 --> 00:02:53,850 So what do we do? 44 00:02:53,870 --> 00:02:55,030 I will give you an example. 45 00:02:55,040 --> 00:02:56,690 You don't worry in the next slide. 46 00:02:56,720 --> 00:02:58,490 I have any real example for you. 47 00:02:59,030 --> 00:03:04,010 So like, we have to create, for example, 20 becklin. 48 00:03:04,130 --> 00:03:04,470 OK. 49 00:03:05,120 --> 00:03:14,900 So the hundred person distribution, we want to distribute the anchor text using different text in different 50 00:03:14,930 --> 00:03:16,490 anchor text in different matters. 51 00:03:16,520 --> 00:03:16,820 OK. 52 00:03:17,060 --> 00:03:18,830 So the first one will be brand name. 53 00:03:19,280 --> 00:03:27,080 We will use 30 person brand name and different keywords or different back links that you will use the 54 00:03:27,080 --> 00:03:30,380 brand name as a as an anchor text. 55 00:03:31,160 --> 00:03:37,850 And then we'll use title of our page 10 percent in the back linked and then full. 56 00:03:37,850 --> 00:03:39,040 You are full your elop. 57 00:03:39,080 --> 00:03:42,620 Our website is GDP is and backslash and stuff like that. 58 00:03:42,900 --> 00:03:45,380 We use that 10 percent an exact match. 59 00:03:45,560 --> 00:03:46,550 What is exact match. 60 00:03:46,580 --> 00:03:53,400 Exact match is the exact keyword for we reach for which we want to rank our article in Google. 61 00:03:53,730 --> 00:03:59,560 So we'll use 10 percent then Web site dot com like just Cambra list outcome is my website address. 62 00:04:00,430 --> 00:04:07,310 I will use anchor text 10 percent like that then long Kalki work 10 percent, then partial mentioned 63 00:04:07,310 --> 00:04:10,100 person in genetic text like click here. 64 00:04:10,670 --> 00:04:17,090 Visit this website and you know, generic a text like that will use that 15 percent and no text will 65 00:04:17,090 --> 00:04:20,710 be to person, which I will teach you how you can create. 66 00:04:20,810 --> 00:04:24,230 Not expect links and author back links. 67 00:04:24,320 --> 00:04:26,790 Author name beckoning like my name is literally. 68 00:04:26,840 --> 00:04:31,700 So I will create three person better links with Ortolani. 69 00:04:32,090 --> 00:04:35,960 Now you might be confused, like what does this person page all about? 70 00:04:36,150 --> 00:04:37,530 So this is a hundred percent. 71 00:04:37,580 --> 00:04:41,450 I have divided on different, you know, anchor tech. 72 00:04:41,550 --> 00:04:44,180 Now I will show you this with a real example. 73 00:04:44,570 --> 00:04:44,820 OK. 74 00:04:44,930 --> 00:04:46,340 So this is the real example. 75 00:04:46,610 --> 00:04:47,240 The same thing. 76 00:04:47,270 --> 00:04:47,580 Right. 77 00:04:49,240 --> 00:04:54,400 No camera list is our brand name in this case, your brand name might be a different thing. 78 00:04:54,460 --> 00:04:54,790 OK. 79 00:04:55,390 --> 00:05:02,290 So right now we are using 30 person will use 30 person anchor text as this one. 80 00:05:03,010 --> 00:05:05,950 So in this case, like we are creating 20 back links. 81 00:05:06,100 --> 00:05:11,500 I will carry it practically in real time so you can understand more deeply, easily. 82 00:05:12,160 --> 00:05:19,900 Now we are commuting 20 Bucklings for this article and we are using 30 person as camera list. 83 00:05:20,100 --> 00:05:20,980 Is the brand name. 84 00:05:21,010 --> 00:05:24,110 So in this case, we'll create six links. 85 00:05:25,550 --> 00:05:27,480 With this anchor takes Kimberly. 86 00:05:27,650 --> 00:05:34,720 Right now, the next thing is the title of your page, which is exactly this one, CNN and five forces 87 00:05:34,730 --> 00:05:37,340 in six detail, a detail comparison. 88 00:05:37,370 --> 00:05:38,630 So we'll use 10 percent. 89 00:05:38,660 --> 00:05:39,060 This one. 90 00:05:39,080 --> 00:05:43,770 That means we had to create Dubeck links with this exact text. 91 00:05:43,850 --> 00:05:44,190 OK. 92 00:05:44,300 --> 00:05:49,100 When somebody clicks this text, so they will be dedicated to the article. 93 00:05:49,220 --> 00:05:51,650 So we'll use this as anchor text. 94 00:05:51,660 --> 00:05:51,980 Right. 95 00:05:52,400 --> 00:05:53,720 Then we will use 10 percent. 96 00:05:53,750 --> 00:05:58,010 This one is should CBS get the list, which is the full you are looking fully open. 97 00:05:58,010 --> 00:06:02,270 You are a 10 percent like to Bucklings, like we are creating 20 beggaring. 98 00:06:02,270 --> 00:06:04,730 So this way it will be two backings. 99 00:06:05,300 --> 00:06:08,750 Then we have the exact match, exact match means. 100 00:06:09,110 --> 00:06:13,020 This is the keyword for which we want our article to rank in Google. 101 00:06:13,340 --> 00:06:15,430 So we'll use this two times for Bubeck links. 102 00:06:15,470 --> 00:06:17,070 Then another one for Bubeck links. 103 00:06:17,090 --> 00:06:18,960 Like in the list, dot com is our website. 104 00:06:19,400 --> 00:06:22,070 Then we have long calcu were like in this case. 105 00:06:22,100 --> 00:06:26,890 It is gaining a US, us and six horses in five review 20-20. 106 00:06:26,930 --> 00:06:29,130 So I have made it like a long you work. 107 00:06:29,610 --> 00:06:34,450 This is the same word, but I have added some more words, so that has made it a long keyword. 108 00:06:35,240 --> 00:06:38,910 Now we have partial match, partial match like some parts of you are meant. 109 00:06:39,050 --> 00:06:41,050 Word is here and also some other words. 110 00:06:41,060 --> 00:06:43,830 So in this case, I have added another word us. 111 00:06:44,270 --> 00:06:48,280 So this is no partial match keyword right now. 112 00:06:48,320 --> 00:06:51,560 Then we have generic words like click here. 113 00:06:51,620 --> 00:06:53,810 This Web site that we will use like 15 percent. 114 00:06:53,810 --> 00:06:56,710 So in this case, we'll use this in three backings. 115 00:06:57,350 --> 00:06:58,670 The Nordics is two percent. 116 00:06:58,700 --> 00:07:04,190 That means one, beggaring will have to it with no text and then absolutely is my name. 117 00:07:04,200 --> 00:07:07,010 So that will be Autum name. 118 00:07:07,900 --> 00:07:10,320 And will get you to beginning's with Autumn Name. 119 00:07:10,430 --> 00:07:13,940 It can be like bombings or, you know, posting in some forum. 120 00:07:14,670 --> 00:07:16,100 Oh, this is just fine. 121 00:07:17,010 --> 00:07:19,920 You can slightly change it like five percent. 122 00:07:19,950 --> 00:07:21,770 You can change this one in five person. 123 00:07:21,920 --> 00:07:23,130 You can change the other one. 124 00:07:23,360 --> 00:07:26,580 That's just fine, but don't do too much like. 125 00:07:26,600 --> 00:07:27,740 You can not get yet. 126 00:07:28,760 --> 00:07:30,870 You are battling with the same. 127 00:07:31,110 --> 00:07:31,980 You know, a hundred person. 128 00:07:31,980 --> 00:07:32,930 You cannot give you that. 129 00:07:32,990 --> 00:07:34,320 You have to change it, you know. 130 00:07:34,890 --> 00:07:36,690 So this way it will be balanced. 131 00:07:36,720 --> 00:07:40,080 It will look natural, like to Google. 132 00:07:40,080 --> 00:07:41,390 It will look natural. 133 00:07:41,760 --> 00:07:45,900 And then your article will get ranked with those backings. 134 00:07:46,320 --> 00:07:51,780 Now the thing is about Bufalo and Nofollow Bucklings, which you already know what they mean. 135 00:07:52,470 --> 00:07:57,370 So in this case, you should give it like 60 to 70 percent up your back links. 136 00:07:57,540 --> 00:07:58,890 Bufalo and. 137 00:07:59,840 --> 00:08:05,010 But due to 40 person nofollow, so that will be native because natively you will get nofollow beginning's 138 00:08:05,040 --> 00:08:06,840 and also you will get Duflo beginning. 139 00:08:07,180 --> 00:08:09,780 So once again, this is already attached. 140 00:08:09,810 --> 00:08:10,200 This. 141 00:08:11,870 --> 00:08:17,300 And CapEx distribution in what is Intertek, this is already attached to the lecture. 142 00:08:17,700 --> 00:08:21,690 So you should have this with you all the time when you are creating Becklin. 143 00:08:21,690 --> 00:08:25,040 So you should distribute your anchor text, according Luke. 144 00:08:25,340 --> 00:08:26,780 Now, this is the article. 145 00:08:27,290 --> 00:08:31,820 Let me tell you what is income tax here as the anchor takes logging. 146 00:08:31,850 --> 00:08:34,880 You see, this text is a link, basically. 147 00:08:34,890 --> 00:08:35,990 So this is the anchor text. 148 00:08:36,000 --> 00:08:39,060 When I click that, it will take me to another page. 149 00:08:40,480 --> 00:08:40,950 This page. 150 00:08:42,010 --> 00:08:43,990 So this is the anchor day. 151 00:08:45,100 --> 00:08:47,910 Or our Web site when we have our Web site. 152 00:08:47,960 --> 00:08:55,250 If we create a back link to our other pages, like Internet links, we don't need to use. 153 00:08:56,150 --> 00:08:59,420 We don't need to distribute any income tax. 154 00:08:59,450 --> 00:09:02,390 You know, we can use exact image on our own Web site. 155 00:09:02,450 --> 00:09:03,350 That's not a big deal. 156 00:09:04,550 --> 00:09:09,710 We don't need to distribute our anchor text on our own Web site. 157 00:09:09,990 --> 00:09:15,800 We we need to do it when we are creating external make links, back links on other Web sites. 158 00:09:15,980 --> 00:09:16,320 OK. 159 00:09:16,640 --> 00:09:17,450 We need that. 160 00:09:18,230 --> 00:09:23,150 So this is the article for which we will be creating back links in the next lecture. 161 00:09:23,540 --> 00:09:27,110 And we want to create 20 Beccles for this article. 162 00:09:27,500 --> 00:09:31,910 And we'll use that method off anchor text distribution. 163 00:09:32,240 --> 00:09:35,990 So I will come back in the next lecture and we'll show you how we can do that.