Welcome back.
We were in the course, congratulations for completing link building section.
Now in this new section, we will talk about local issues.
I will teach you how you can properly do local school for your business and what are the benefits of
local school.
So let's get started.
First thing is first, which is what is local SEIU.
Local SEIU is also called local business SEIU and the users men in search intent here is to find local
places, businesses and services, important factors about local issues or maps, location, address,
website and phone numbers.
Local issue is the backbone of most businesses these days, I must say, guys, because local SEIU is
very important for local businesses.
Whenever people need some service or something, they just search on Google for local results and Google
shows them the local results like this one.
I went to Google and I just wrote this.
You were hospitalised near me.
And Google has shown me this desert, which is a kind of map in the hospitals which are nearby.
Like Google actually uses an algorithm which shows you the very, very nearest hospitals to you and
also rank them because maybe there will be so many restaurants or hospitals or any other service that
you are looking for.
So Google has to actually rank them according to so many different factors, like how near that is to
you, how many reviews that has and how many other positive factor that that place has.
So Will has to show it like that.
And like, if I write only hospitals, Google has still Google has to show me the same results.
OK, so Google basically knows the intent.
Google doesn't go behind the keyword, but they go behind the purpose of the keyword, behind the intent
of the keyword.
In another example, I wrote Just Coffee and Google has shown me are the coffee shops like they have
shown me the map and once again, the results nearby.
Now, in the next instant, in the in the next example I have written, I'm looking for Peizer.
This is another question.
So Google that I'm looking for this thing and Google is showing me the pizza shops near me.
And they're detailed actually, and also along with the map.
So once I have written this keyword and I click on the first result, like the Domino Pizza, Google
will open this card, which has information about that business, like the name of the business, how
many reviews they have, the description, the address, phone number, etc., and also the map where
it is located.
So this is very, very critical information for customers.
They want to know about the business.
They want to reach there.
So they should get all the details they need.
And this is what is all about local issue, how we can optimize.
We have to add all this information to the local business.
I mean, we have to add the website in the local business into Google's account, like the map, and
also Google my business, which is a platform I will show later on.
So all these details we have to edit.
After that, Google will pick the information and will display similarly like this.
And I'm going to teach you practically, OK, now local eligibility.
What is the eligibility for a business to be included in in this type of reserves?
Like the local SRO, there are two main requirements, two main criteria criteria from Google, other
criteria like, you know, the business should have all the other components, but these are must for
eligibility, although there are some exceptions, like, for example, you don't need a website.
If you have a website, there is a good thing, but that is not a requirement for Google.
OK, what is the requirement?
The requirement is a local business address, a physical address and a phone number.
So why a physical address is required?
Because customer has to contact the guy, the business, and they should have the number because the
customer will have to contact the business or they should know the address actually.
And the second important thing is the business, which can make in-person contact with the customers
during the stated hours, because whatever hours you state, you should be able to contact with the
customers personally.
So these are actually the two main eligibility points for Google for for local SEO.
Although there are like many exceptions, like ATM machines or many other services like delivery services,
which don't have any physical contact with the customers, but majority of the businesses have this
to this two components.
That is why it is required.
So after this introductory review of this section, I know I have shown you what you are going to learn
in this session will start the process and I will take you to the process step by step.