Welcome back.
We were in the course before eating our local business to Google, let's talk about some very important
topics related to local escort.
So the first thing is, what is a local pig?
A local pig is basically the result page.
When someone searches for local places or services on Google, local pig includes top three deserts
with a map showing the locations.
Local pig is ranked by Google using is bossom algorithm, which was released in twenty sixteen.
So a real example of local pick is this one where Google shows you three top places with the map and
locations.
So in some cases this will be competitive because you will be competing for these three places because
Google only shows this three deserts and the local paper.
So this is a kind of something like that.
Now, the next thing you need to understand is the map.
What is NEP Nevison, an abbreviation for name, address and phone number and local as your terms.
So this is basically the most important part of local research and this is the base for local SEO.
NIPP should be accurate and consistent at all places on the Internet.
So the real example of Knabe will be like you made a name, a business name or a company name in Google
and you search for that.
You see at the flipside, the website and the web information of that company.
On the other side, the right side, you can see the name of the business, the interests of the business,
the phone number and also the location where it is located.
There are other attributes like the category of that business reviews.
And sometimes you will see photos of that company or that business.
But these three are the basics and the most important word, like the name, address and phone number,
which is commonly called net, OK.
Now, the next thing is why local is essential for local businesses.
In a recent study done by a very, very reputable organization, 80 percent of local searches result
in same day visit to that business service or place.
So when 80 percent people are really going to that business, so it is very, very important and essential
because if you don't improve your local s your results in Google, then you might be losing like so
many customers and so many people know, the next thing is what are local as your ranking factors?
I have combined these five simple factors which you should keep in mind.
And if you just follow these five steps and then you will be good to the first thing is complete, consistent
update and accurate listing information in NEP across all places.
What does that mean?
That means that you should simply ID your complete business details in your Google my business profile,
which I will show you later on, that that should be consistent and different places like Will ID or
business to different places, not only Google, but related to so many different websites and local
directories.
But that should be consistent.
Consistent means same.
It should be same in all the time, updated with accurate information.
OK, now the second thing is adding the name to popular local businesses, directories and platforms
such as Facebook, Yelp, Google, Yahoo!
And so many other directories and websites.
This is also called citations, which is a kind of like a back link.
It is not exactly the battling, but it it it works like that.
It will give you a word of confidence from other websites.
And directress when you have very high quality citations, so you will rank better and Google results.
The third ranking factor is engagement with customers and getting reviews on a regular basis.
What is engagement with customers?
Engagement with customers?
Customer is that when someone post a review on your Google profile, you know, when you have a business
listed on Google, people will be able to a review there.
You need to go there and reply to that review as a business.
If they give you a five star review with good comments, then you can just appreciate their time in
the review.
And most importantly, when people leave negative reviews, you just go there and just ask them why
they were unhappy with your service.
You just apologize to them and you can give them a solution or maybe a free a free offer for something.
So the customer will know that you are replying to them and they will be satisfied and they may change
your.
You as well, so this is also ranking factor, the more you engage with the customers, the more your
business engages with the customers.
You will rank better in Google proximity as a ranking factor for local as your results.
What is proximity?
Proximity is how near you are to the person who is searching for your service.
Like sometimes people search for restaurants near me, pizza near me, or massage in this type of keywords.
When they do that, Google takes into consideration the proximity and then based on that, they rank
the results in the local bank.
So basically, when you are near to that person, Google will automatically rank you better.
And this is also a ranking factor, not a website is really not needed for your business to Google.
But if you have a website which is also so optimized for that local business, then this is also a very
good ranking factor and it will help you a better ranking in Google.
Now, the last thing is some local Ezabad practices like you shouldn't do this if you are doing it already,
you should I mean, correct it as soon as possible.
The first bad practices, the incomplete information, like some people just get some information and
leave the other information.
So you should be eating all the information to your Google account, Google local business before making
it live.
Right.
Incomplete information, different map and inconsistent map across different places on the Internet,
like you are adding something different on Google and something different or Facebook and something
different on Yahoo!
And like you are not consistent with your listing.
Number two, not replying to reviews in question asked by the customer, especially the negative reviews.
I must say you should reply to all the reviews and questions asked by customers on the Google page,
but especially to negative reviews, you must reply.
So that will help you in ranking better not allowing the business to the map correctly.
Sometimes people don't aid the business to the map correctly, like they don't put it on the right place
on Google map.
So that is also a bad practice number for not having a website for the local business like some people
think like or it's without without a website.
I'm doing well.
So I'm not going to create a website where my local business, which is a bad practice, because in
this twenty, twenty, twenty one era you should have a website for your local business, whether it
is small or big.
So that is also a very good practice.
No, no, no fit not having contact in about page on the website for local business.
No.
Sometimes people have the website but they don't have the about page and contact page.
These are two very important pages for local SEO and for that website.
So this should be avoided and you always should avoid contacting about page on the website for your
local business.
So this was very important information for you to understand before we go to start adding our business
to Google and then optimize it for local as your results.