Welcome back.
We were in the court.
Now let me clarify a few things before we can add our business to Google.
When I talk about proximity, I have written a key word here in Google Pizza Shop in Plattsburgh.
So this is a town in New York when I search for pizza shop in Blacksburg or restaurants in Blacksburg
or Polumbo in Blacksburg or any type of key word like, then Google will show me.
Three reserves in the local park, you can see gossip.
The shop is on the top and then Besart and then Bolaños bizarre, OK, and also I can see the map here.
So this is a ranking where Google has picked up all the pizza shops in the town and then ranked them
accordingly to different factors.
You can see there are some other attributes like dining takeaway and.
Hours are services, Medicare and stuff like that, OK?
We can also see others by clicking through all, but the top result is the three restaurants that we
can see right now.
So for this type of keyword, Google will show you a result from the entire town, like Google has to
go and rank, analyze all the restaurants there and then give you the best possible result.
Right now, I would like this map and you can see when I click the map, you can see the map here.
There are different restaurants in the area at different locations.
And we can also see the list here.
And there are many, many restaurants out there, OK?
Now, the thing is.
When you search when you are in Plattsburgh right now, we are searching pizza shop in Blacksburg,
but when you are in Blacksburg somewhere and you are searching pizza shop near me or just bizarre near
me for that key word, Google will show you the nearest restaurant.
This is very important, guys, to understand.
Right now, when we search about this key word pizza shop in Blacksburg, we see Zippy's pizza shop
is on the top, although they have three point eight rating while Pizza Hut has more rating.
But maybe Pizza Hut has other attributes in other factors.
The thing is, when you search about pizza near me in Blacksburg, you might see some other restaurants
on the top, like you might see Pizza Hut on the top because you might be near the Pizza Hut instead
of gossip's pizza shop, although Google thinks that Pizza Gossip's pizza shop is the best in the town,
but you are not near there.
That is why Google has to show you.
The nearby restaurant from the reserves, they have, like they have, still show you the best one,
but the near one, that is a ranking factor.
Now, I will show you the Plattsburgh location.
This is the location, the town you can see in the red circle.
This is the town.
So when you search about a shop or any service in Blacksburg, Google has to take all the restaurants
and show you the result.
And when you're in the town itself and you search for something near you, Google has to show you the
nearby location for that service or that business.
Now, very important thing to understand here is that if your business is outside this boundary, it
will not bring in Google results.
Like if somebody is in the Plattsburgh region and they are searching for something near me, that means
Google has to take him.
I mean, Google has to show him the nearby location in the Plattsburgh region, not outside that.
And if somebody searches for something in Blasberg, Google has to show him Plattsburgh result.
Not any other towns result.
That is a different case.
If that service is not available in the entire town, then Google will show you the relevant result
in some nearby town.
But this is interesting to understand and you need to add your business at the right place so you can
also do that like you can be trained and shown in Google results.
Now, the next thing is you have to understand and you have to read the Google guidelines for representing
your business.
What do you need to do is just go to Google and write local business guidelines and the Google page
will show up at the top.
So you just need to click that.
What you will see here.
You'll see a huge list of guidelines and content from Google itself for representing your Google, your
business in Google.
And it has like eligible businesses and eligible businesses in the process for ownership, verifying
your business map and so many different type of businesses and things.
So I would recommend you to just, you know, bookmark this page with you and sometimes come back to
read it.
It is not it will not take too much time.
You can read it in twenty to twenty five minutes and after that, when it is updated, you can read
it again.
Another resource I can recommend uses this website localist your check list dot org.
This is a website where you will find the checklist for local as you like, different things on page
elements and all things about Google, Google and stuff like that.
Top business directories in different things.
You know, they have some free services in some services, but you can just get an idea about the free
services.
OK, now the very, very important thing is when you are going to just add your business to Google,
make sure you have four things ready with you.
And these four things should be permanent, like especially the nap should be permanent with you.
I mean, sometimes people just go in rush and create a page for my my business and Google and then they
add some temporary information in.
Later on, they forget to update that information, which creates a problem in trouble for their business
later on.
OK, so the thing is, the first thing is the name.
Right now I have a business name, so I'm going to show you practically how to edit that.
And the second thing is address.
I'm located in Karachi right now.
So this is the actual business name, Real Rezwan Real Estate.
But I have added Karachi because this is in Karachi, which is a city in Pakistan.
And something I want to tell you here is that when you are a business, you should add your town name
after your business name or the place name, whatever place it is.
So that will be easier for Google to recognize that where this business is located in it, like you
had to already aid your business to map as well.
But this will also make it clear for the users and the visitors.
Now, the second thing is that you should have a permanent and complete address where Google can send
you a code to verify this address and Google will show this address along with you are listing on Google.
OK, the third thing is the phone number.
So these three combined makes it knap name, address and phone number.
And the fourth thing is hours of operation, like at what time you open your your business and at what
time you close that.
For this example, we have eleven m the start of the business and eight pm is the end of the business
in the Fridays off here.
So this information you should have registered already before adding your business.
So after that you do not have any.
Problem right now, how to add this, we can simply go to Google and write Google my business and click
the first result here, or we can just go to Google map.
And then what we need to do, we have to we can get this straight in the map and that I will be talking
about in NextRadio.