He isn't welcome back to another class, of course, for the complete introduction to marketing with
Instagram.
So in today's class, we are going to have an introduction to Instagram and what exactly is this platform?
So basically, we're going to talk about the basics of Instagram, talking about what are the benefits
of promoting on Instagram and also talking about some numbers.
So then you guys will see how big is Instagram.
We're also going to talk about some other social media platforms such as Facebook and Twitter and basically
compare Instagram to those social media platforms.
So let's start.
All right.
So basically, what exactly is Instagram?
So when we're talking about Instagram, we can say that Instagram is basically a free social media.
So it's 100 percent free.
And how exactly they make money.
They mostly make their money from what they must make their money from ads that are there and basically
video ads, attack ads that you can see on Instagram and that this is really their main source of income.
So basically, it's pretty much like Facebook and Twitter.
So basically, well, for Twitter, it's more up tweets.
And so basically, it's really from ads that they make.
They're the most of their income.
So basically, Instagram is a platform that is focused on photo and video sharing.
So it's really based well, it's really for photos and videos when we're when we're looking about Facebook,
it's text and photos.
And for Twitter is a bit different.
It's a text only.
So, yes, you can share videos and photos.
But when we're talking about the main utility of the of the platform, for example, on Facebook, you
can post a text.
I can post a picture with a text on Instagram.
You have to post a picture.
So basically you're posting a picture and then you post a text.
Even when you post just a text, it has to be a text inside of a picture.
So basically you can just post a, I don't know, a simple text unless you post it on your story.
But it's mostly used for photo and video sharing.
Um, so it's also a place where people or businesses share media.
So what I'm talking about media.
Once again, I'm talking about pictures and videos.
So why businesses?
Because once again, there is a lot of small businesses that are on Instagram, and for some businesses,
it's even their main source of income.
So this is how big Instagram is.
So basically there is a lot of influencers on Instagram that do a lot of affiliate marketing.
And once again, they can make a huge amount of money just by using Instagram and just by, well, just
because of their following base.
So basically, what is the use of Instagram?
So right now, let's talk about some numbers about this platform.
So basically how many people use Instagram?
So Instagram has approximately one billion monthly active users.
So as you can see there, this is a really, really active social media platform.
And not only has one billion active users, it has over 500 million active users on a daily basis because
you can see it's really a huge platform.
So this app is popular all over the world, but the countries where it's the most popular is the U.S.,
of course, with 140 million users in India, where there is 120 million users in Brazil with 90 million
users.
So as you can see in the U.S., almost one person on two has Instagram.
So it's really, really trend and a tremendous amount of people.
So what is the average age of Instagram users?
So for the each breath, you will see the most the biggest part?
Well, the biggest users are the youngest generation.
So seven point one percent are aged from 13 to 17, 21.
Well, almost 30 percent are aged from nineteen twenty four or twenty nine point six percent.
Thirty three point two point one percent are aged from 24 to 30 well to 33, if I'm not mistaken.
And well, then after that, we have fifteen point nine percent that are aged between 35 and forty four,
eight point three percent that are from 44.
Well, there are aged from 44 years old to 45 years old and three point eight percent.
There are between 55 and 64.
And the rest, which is only two point two percent, are over 65 percent.
So it's really numbers that you guys just received right now.
So what we need to understand is basically that almost 50 percent of all the following piece of Instagram,
all the people there are using Instagram, well, even more than 50 percent, that's almost 65 percent
of the people are aged between, in this case, 19 and 30.
So basically, if you want to look for a certain population 19 to 34 years old is basically the well,
the biggest users of Instagram in this case with almost 65 percent of all the users of Instagram.
So this is well, as you can see, it's really, really a huge amount of people when we're talking about
one billion active users per month.
This means that 60 well, 650 well, 650 million, 650 million people are using Instagram well on a
monthly basis.
And those people are aged between, in this case, 19 and 34 years old.
So basically, if I as I said, this type of population is really amazing.
If you well, targeting this type of population for Instagram can be a really, really good thing.
And it will allow you to really reach a lot of younger generations.
So our business is on Instagram.
So they said a little bit earlier, a lot of small businesses are on Instagram.
So not only huge businesses, usually huge businesses are not that much on Instagram while they're there
because they need a social media presence.
But the people are making a lot of money.
Well, the people who are making the most of their income from Instagram are usually smaller businesses,
such as, for example, job shopping stores, people who just started out their brands or even brands
that are already on.
Well, we're already online, but simply switch to Instagram because once again, this is an amazing
way to promote your product.
So huge brands such as Nike, Under Armour or Puma are on Instagram, and this is a really good way
for them to promote their product because once again, they're able to target a younger generation,
which is amazing.
And besides of that, there is a lot of businesses, and especially in the field of clothing, in the
field of, well, basic products that are on Instagram.
And once again, this is an amazing way to go and reach new consumers.
So we're talking about that Instagram, Facebook and Twitter.
Once again, we are well, once again, there is some differences between those platforms.
So, first of all, what is the difference between Instagram and other social media platforms?
So basically that the demographic are basically the people who are using those platforms is really different
from platform to platform.
So Facebook is the most popular social media platform and it has almost 2.5 billion people, well,
that are on Facebook and over two hundred and forty eight million active monthly users.
So that's that is a huge amount of people.
Also, people has a more older population that is using it.
So basically, it's not like Instagram that the most the biggest amount of population is between 19
to 34 years old.
For Facebook, if I'm not mistaken, it's the biggest amount of people that is using this platform is
30 years old and higher.
So as you can see, it's a different demographic that is using this platform for Twitter is what Twitter
is.
Also a massive social media platform and is over 24.
Well over 24 percent of American adults reported to have a an account on this platform.
So once again, using Twitter as a social media platform is really an amazing way to reach a high audience,
because once again, especially in the U.S., that's a really, really important social media platform.
We can, for example, think about the former president, Donald Trump, that that uses this platform
to basically talk to the population.
And finally, we have Instagram.
On the other hand, that is a very important social media platform with over one billion users monthly
and more than 500 million users on a daily basis.
So basically, also, 47 percent of Facebook users said that they have an Instagram account.
So basically, if we try to well, if we do social media marketing and we target Instagram, we use
Instagram as our social media, our favorite social media.
This could be an amazing way because over 47 percent of people that are using Instagram are also using
Facebook.
So we don't have to use both.
Also, it's important to mention that Instagram is very popular in the younger generation.
So basically that's what I said, and that over 71 percent of people that are aged between 18 and 24
have reported to have an Instagram account and they use it on a daily basis as well.
So basically the younger generation in the younger generation.
It's really, really popular.
So is the strategy used on Instagram the same that will be the same, that other social media sort of
course not.
And the main reason for this is because the people who are using those well, the social media are not
the same people who are using other types of social media.
So basically, people who are mostly using Instagram are not the same people who are using the most
Facebook, for example.
So basically, you need to not create your ads the same way.
So basically as you are going to have and then someone will not be necessarily the same as that you
will have on Facebook, because once again, you will not target the same type of population depending
on the social media that you are using, or if, for example, you are targeting only if you want to
use Facebook only target the younger generation.
Well, maybe you can use your ads once again.
Personally, I will create ads specifically for Facebook and ads specifically for Instagram.
So what is the best social media platform, in my opinion, Instagram is a real it's an amazing platform
basically to create and promote, well, your product.
And once again, if your product is really for the younger generation, in my opinion, Instagram is
really the best social media platform to do business with.
But it's a good social media platform.
What I suggest you guys should do is really to have your social media campaign on different social media.
Yes, Instagram will be really amazing.
And you can see really, really impressive results with this social media alone.
But if you combine all well, for example, Instagram, Facebook as well as Twitter and you put them
all together, you can have even better results.
So why should I learn in someone marketing?
So, first of all, it will create a certain following base for your business.
So basically you will understand how you can create the following base for your business.
It's always a good thing for someone who didn't know about your business to get on the inside of your
business and to see that there is a huge following base.
So this will create a certain trust in the eyes of the new consumers or new people.
And by knowing that you have a huge following base, it will be more inclined to look at your website,
look at the products that you have, and if they like them, they will more trust your company to buy
your product.
Also, you can reach new consumers in a cost effective way.
So basically with Instagram, it's easier to reach out for the right people.
So basically, if you know how to find the right followers, you know where to look for the right followers.
It's pretty simple for you guys to basically reach this the right audience for your product or for your
business.
It will also allow you to have a new channel to sell your products.
So, yes, it's possible to sell your products directly on Instagram.
So I don't know.
For example, we have a clothing brand while having an Instagram account can be really, really an amazing
way to basically promote your product because you can directly sell your product on Instagram.
So this is why I highly suggest you guys to well, to learn Instagram marketing if you have this type
of business, because once again, this is an amazing way to promote your products and finally creating
a certain team in your industry.
So I said a little bit earlier, you were having a huge following because you'll see it's going to be
really, really well.
It's really an amazing way to have an amazing thing, to have an Instagram account, because this will
allow you to have new consumers.
This will allow you to have a lot of people that will basically be interested by your product and having
a huge following, because it's really, really important nowadays, because once again, it gives trust
in your business by the people who are visiting your Instagram account, and they will be more interested
to look a little bit further about your business.
So right now, you guys have a basic overview of this application to Instagram is one that social media
and the once again between different others.
So there's Facebook, there's Twitter, there is Pinterest, there is Tic-Tac.
There is plenty of others that exist.
Instagram, my opinion is really an amazing way to promote your product.
And I just give you all the reasons why it's so amazing.
So that's a that goes into our next class.