In Iran, that is data driven and all of the companies decisions need to be based on data.
The data analytics is a place to start a digital marketing course.
If you fail to monitor what is happening on your website, what users do and what users want.
You will have a hard time selling your products and being successful.
I want you to learn how to understand and use digital data for your advantage.
I want you to optimize and make business decisions by using insights from collected data.
Remember that knowledge is power.
We will start this chapter with two videos about using the most basic statistics to understand the performance
of your website.
You will know how the website analytics work, how you should set it up and what data you can analyze.
We will use Google Analytics as an example, which is free and the most popular tool for Web site analytics.
We will see in action, use some customer reports and learn how to draw conclusions.
After that, I will cover events and conversion tracking.
You want to know precisely how set up and monitoring the most important measures of success like sales,
like sending contact forms, are visiting particular websites or want them for more than one minute.
Then in the next video we will cover user behavior tracking.
What you want to achieve is to find out exactly how users are using your website or how what they click,
how they scroll, what path are written by them, and what tool would be better to illustrate this concept
in practice.
Hogtie in the closing videos, we will talk about the importance of monitoring companies who visit your
website trends and also the image of your brand online.
This will allow you to make decisions in real time and monetise new opportunities or react before something
becomes a serious problem for your brand.
There's an old marketing saying that every dollar spent on marketing is wasted, but you never know
which half.
This is not true anymore.
Let's find out the right half a dollar in the next video.