In the previous video, we covered how to take the most important statistics for the whole site about
our audience, like users sessions, banjoes session, duration and bounce rate.
This will show you the general direction where your website is heading in this video.
We will focus on the more detailed view.
To track the performance of a particular page of your website, go to the behavior from the left panel
and then site content all pages, you can see that there is a list of all pages to find a particular
page quickly.
You can type the name of your page in the sidebar.
For example, if you have a page about hats, just iPads and the search icon.
You can see two pages were found, more advanced filters can be found under advanced here, for example,
you can exclude any pages from the list or find a page which starts or ends with particular words.
You can also combine multiple filters by adding another dimension or metric dimensions and attribute
presented in the text form.
So page title is a dimension, other dimension.
For example, our location of the user or language of the user metric is a number a data for the dimension.
So the number of pages or the number of users, for example, you're interested in any page containing
Katsuo, but only if it has more than 1000 pages.
So you click to add a metric to the filter and the metric name is pages and it has to be greater than
1000.
So you apply a filter and you can see that only one page was found, filters can be found in different
parts of Google Analytics, so you should know how to use them.
And the best way to learn is to practice once you find data you are interested in.
Then again, you should draw a conclusion.
For example, if you're in a shop like Google, you can see that the apparel section is one of the most
popular Ottmar products to the U.S. So there are more visitors and therefore a better chance to sell
something.
If you have a contact page on your website and you've noticed that it has a drastic decrease of pages
in comparison to the other.
But at the same time, the statistics for the whole site are going up.
Maybe a link to the contacts section is broken, maybe something crashed and the page is not displayed
correctly.
Maybe you changed the location of the link to the contact section on your homepage and it doesn't receive
the same amount of user attention.
The other example may be or block Imagineer around your cooking block and the post with vegan cake recipes
are the most popular.
You should write more about vegan cake recipes because it is very interesting to the users and to you.
If you are unsure which page the stats are about, you can click on the icon next to the page and it
will open in the new window.
Another important section in Google Analytics is the acquisition that go to the old traffic channels
to check what are the sources of your traffic, organic searches, the traffic from the search engines.
So you sell shirts with alligators, someone types in the browser buy shirts with alligators.
Your website is displayed and they click on it.
Direct traffic is when someone types the address of your website directly in the browser or from a bookmark.
But direct traffic is also traffic that has no other source connected to it.
Referral is a link to your website that is placed on other websites, social ad links from social media
affiliates, any traffic that comes from your affiliate partners.
Other is the traffic that has a source connected to it.
But Google does not know how to classify it.
A lot of traffic like that can be an indication that you have tracking issues.
Display our display advertising.
You bought paid search is the search advertising that is visible on the search results.
Click on any of those sources to see more details.
How can you use this report if you spent a lot of money for a particular source of traffic, for example,
on advertising, but you have very little traffic from it, you should consider reconsider your investment?
Of course, you should also look at the system to make a decision and to reverse.
If you have a lot of traffic from social media, but you don't spend much on running your profile,
maybe you should invest more into that channel.
You've seen some reports available from the left up, but they are pretty restricted in terms of customization
and they're receiving exactly what you need.
For example, some metrics or data may not be available in a particular tap.
That's why you should learn how to create custom reports where you will probably spend most of your
time inside Google Analytics.
Go to the customization tab and then to the customer reports.
Click on the new custom report here.
You can name your report, for example, users and sessions per month mobile users.
Then you can at any metric you want and remember, that metric is an American data, so we type metric
users.
We also on Session's click on Add, another Metrick and type sessions now we select did I mention and
this is an attribute we want to use to break down our data, we want to taxman's to see the trend so
we add dimension month of the year.
And also here, you can filter out any traffic, which is not interesting for you.
We are not interested in desktop users.
Click on ADD Filter third for device category.
Just exclude and then desktop.
Click save.
The report will be displayed.
You can choose the period which is interesting for you in the table, you have data displayed exactly
how you want it to be presented.
It is a real time saver.
All of the safety reports will be visible in the to report stable.
You won't have to create them from scratch.
Each time in the resources section, you can find the most important metrics and dimensions you can
use, as well as a couple of examples of setting up custom reports.