Every respectable analytic software allows you to track conversions like on that form submission events
like download of the material performance of your ads and populate campaigns and Google analytics is
so different.
However, you need to know that these things are not tracked by people, by Google Analytics to actually
see them.
You need to set them up properly.
Events and things like when someone clicks something the bottom or download material or share a blog
post or operate with a product from the shopping cart to track such things.
You can basically family or you can do it with the help of Google Docs.
Another, the process is similar to the implementation of the general Google Analytics Code mentioned
in the previous videos.
Before you start implementation of the code, you should know that each event has a category which is
the name of the element you want to track, like a bottom or and action, which is the type of interaction
you want to track, like click or video.
Play each event and have additional elements like label and value.
Label is used for additional information, like the name of the video that is tracked or the name of
the material that is downloaded values a number that you can assign to the event like monetary value
or the information you will provide for the event category.
Actually, label and value will be visible in Google Analytics when the event will take place on your
website.
Let's see one of the methods of methods of setting up event tracking.
We have a manual way you need to create a piece of code.
Don't worry, it's very easy to do.
You need to change the text in a couple of places marked in red in a code template, and that's it.
Let's see an example for material download.
The name of the event is on Click because it takes place when the download button is clicked.
Then an equal sign which indicates what will happen after about click.
Then the whole court will be inside quotes to work properly.
Type Geet, which indicates Google analytics, open parentheses and type percent in single quotes because
you want to send data to Google Analytics hit comma.
Event, again, in single quotes, because you want to send event data and then also inside single quotes
category of the event, which in this case is report, because after click you will download a report,
comma, then action again in single quotes and action is download because to download a material after
a click label is optional.
But we can include the name of the report to have more details.
So comma and the name of the report is Generate Money Online in single quotes.
We will skip a value because we don't need that for download.
We closed the code referring to this semicolon and quotes.
Now, we must be discounting the source code of our website where there is a link to our download material.
You can do it yourself or ask a developer to do it for you.
It would be inside a terrorist attack.
So it would look like that.
Please note that event tracking is a very robust area in Google Analytics, for example, for different
even types, you would use different names, for example, for submission of contact form you would
use on submit for login event type, you would use login name and so on.
Also, if you use WordPress shopping solutions like e-commerce or shopping event analysis, you would
probably use enhanced ecommerce blogging.
But this is outside of the scope of discourse.
How to analyze events in Google Analytics, open behavior tab from the left panel and then open event
stop and stop events.
Here you can see how many times each of these events took place, you can break it down by the category
action, label and value if it was specified.
You can draw an interesting conclusion, for example, that the report of your paper, it was downloaded
many times.
So there is a demand for that content or that people are adding one particular product to the basket
often, but are not finalizing sales.
Maybe it is too expensive.
You can also see pages which generated the most events by going to the pages.
You can add feel there are secondary dimension to see which events exactly where generated on each page.
Once you create that your events, you can also create that group of users who performed a particular
event, for example, a group of people who added the product to a cart.
With that, you can analyze all statistics available in that group of people.
To do that, click on ADD new segment, click on your segment and then conditions.
Type event in the search bar.
We are interested in event action, add to because this is the name of the action we specified, we
name our segment people who are there to cart and we save it.
Then if we visit any part, you will see data only for the group of people who added products to the
cart.
So, for example, by going to the journalists report, you can see that a very small amount of users
from display ads added the product to the cart.
If you spend money on it, maybe it is not an effective form of advertising for your website.
If you want to see data for all users again, just remove this segment.
This segment will be available to you in the cast on tap, so you can use it any time.