You can set up your Google Analytics account to track most of the things that happen on your website,
which is super useful, but you might also want to see interactions with your website, Nimar Visual
Way Watch, regardless of how the mouth moves and when it stops and how individual people are exactly
using your site.
The best way to do that is to use one of the user behavior tracking tools.
You can pick any of them according to your preference and about it.
For example, story crazy or haunter.
We would use Hodda as an example, as is a trusted company and the tool is very simple to use.
First, you need to visit www.youtube.com and then you can either login or try the toll for free, let's
choose the second option.
Enter your name and email address or sign up for Google.
Will other details like your role and the name of your company?
Enter the address of your site.
You will be placed in the main dashboard as the second step, you need to install a tracking code.
The process is very similar to what we covered for implementation of Google General Tracking Code.
You can do it manually by copy pasting the tracking code into the health section of every page you want
to track.
If you have a Google tech manager or if you use WordPress or any other platform on the list, you can
see a detailed implementation guide.
Once the tracking code is implemented, you can verify it by clicking on the verify installation button.
On the left up, you can see different options of analysis, we will take a closer look at heat maps
and recordings as these two have the most value for us.
Heat maps are the visual representation of elements that are the most popular elements on any page on
your website, which are marked with red color and least popular elements which are marked with blue
color to create a heat map in a heat map.
Top click on the new heat map button Namir heat map.
It can be a name of the page that the heat map will be connected with.
For us it can be homepage heat map then the number of pages the data should be collected for.
Of course, the more pages, the more reliable will be our data.
Then enter the address of your page.
In our case, the area of our homepage.
Click on Create Heat Map and how time will start collecting data.
Come back to your website after some time and you will be able to see whether the collection of data
was completed or not, of course, you can see partial data, too.
Once you click on the heat map, you will see the screenshot of your page with a color on it.
For desktop, you can see three different heat maps for each page heat map of Gleeks, heat map of mouse
movement and heat map of mouse Krul.
For mobile devices.
You'll see heat maps for tap and scroll.
How can you draw conclusions for all of these heat maps?
First of all, because you see which areas of your page are the most clicked and thread moved, you
should focus the most important information for your business.
Exactly in those places.
For example, if you see that the first position in the top menu is the most popular in terms of clicks
and movements, and the most important position in the top menu is the one with your services like services
on the first position in the top menu.
Secondly, if you scroll heightmap, you know exactly what percentage of users reached a certain point
of your page.
If a lot of people don't scroll to important things, move them up.
If people don't scroll at all, maybe shorten your page.
Lastly, after collecting the heat map for the particular page, you can create an alternative version
of this page, for example, alternative version of homepage, collect data and compare which version
of homepage helps you better in achieving your goals.
Secondly, you can see regarding of each person who visited your website when the data was collected,
they are listed in the table and you can see from which country they are.
What was the duration of the visit?
And where the visit took place and the best part you can watch the whole recording, you see exactly
how the visit went, where they were stopped, when they use crawled, how the mouse moved.
You can use this recording to verify your assumptions about how you fought.
Your website is used by the users.
You can identify any interesting patterns by watching recordings.
You can come up with a lot of improvements.
For example, if many users stops in a particular place on the page.
Think what is the reason?
Is it's something interesting or is it something complicated?
Also, you can delete or share any recording out regarding to favorites and filter recordings to show
only visits from particular countries are only visits which lasted more than 10 minutes.
The other two options you can exploring how dark they are.
Also easy to set up, and I won't be covering them as they are less frequently used by the businesses.
In the next video, I will show you how to identify companies who are visiting your website.