He and marketing is one of the oldest channels of digital communication with consumers and potential
consumers, according to different sources.
The first email campaign was sent back in 1978, and after all these years, it's still being used by
millions of companies.
Why?
Because it can be very effective, depending on the vagaries of recipients.
And copy of your email.
You can expect that one in four people will open your message and it will be one on one to one communication.
You will have full attention, although usually for very short periods.
Over time, email marketing evolves tremendously.
It used to be ugly looking with a lot of money were required.
At the moment, marketers have plenty of e-mail marketing tools at their disposal.
With them, you can create destructive messages in a blink of an eye.
We've seen the user icon solution.
You can alchemy the sending process to save time and reach more people.
In this chapter you will see how email marketing works in general and some best practices.
Then we will straight to one of the main marketing tools and create some example campaign.
Maybe email marketing is old, but it's definitely not rasti.
Let's get started.