There are a couple of important decisions and steps you need to take before sending him any messages
to the mailboxes of your customers and potential customers that you need to have an audience to thank.
You're going to be your own audience by using several strategies.
For example, if you're an e-commerce star before each purchase, you can add the checkbox that the
user agrees to receive marketing communication from your company, or you can create a valuable newsletter
and include an option to sign up for you on your website or other interesting materials like reports
or research available to those who are going to receive marketing communication from you.
This is the best and recommended way of building your e-mail marketing audience because these people
already expressed interest in what you have to offer or say.
They agreed to be contacted by you and often already are paying customers.
This approach, however, takes time and outreach is sometimes limited.
The second approach is to buy an ideas from an external partner.
There are a lot of different companies sending data, most of them claiming that it was collected 100
percent.
Figure you can buy contacts from any country and with any working specification you want, you can type
by e-mail database into Google and thousands of results will appear this way.
You can quickly send your campaign and video reach.
However, there are a lot of problems with this approach.
Data is usually low quality and was used extensively by other companies.
So these people already receives hundreds of promotional emails.
Also, you have to pay for an external database, which is quite expensive.
Sometimes you need to face legal problems as well.
My advice is to focus on building your own database or combining both approaches if you need results
fast.
Once you have your audience, the second decision is what do you want to send to your audience?
You can send various kinds of messages with the author of your company with informational content updates
from your company, invitation for a mentor or organizer anymore, usually by an e-mail marketing plan,
and write down when to send that message and to whom.
Remember to always tell your end goal in mind.
If you want to send more, you can include coupons in your messages and authentic during the period
when you sell products and promotional prices, for example, like Friday or Christmas.
If you want to increase awareness of your company's services, you can send e-mail with case studies
or rate campaigns or company prepack in the past.
You should also segment your audience.
Not every message is interesting and suitable for every person.
If someone is in your company for more than 10 years, sending him or her welcome message, introducing
your company may be either pointless or unknowingly to the user.
You can create multiple segments or groups of contacts and while contact them, including multiple segments,
for example, you can create the segments for your customers and another segment for companies from
your country and include one contact in both of these groups.
You can create demographic based segments like men or women or customers.
Under 25, you can create behavior based segments like high spenders or frequent buyers.
I will show you later how to create segments in an e-mail marketing tool.
But you should have the general idea about your clients and how to segment them.
Since you mentioned e-mail marketing tools, you should choose one according to your needs.
They basically charge you a small monthly fee for using the service.
An additional fee based on the number of contacts you have and the number of e-mails you want to send.
One of the most recognizable companies name in the marketing category are making constant contact.
And then in lieu, we will use Manging as an example in Distractor, which was previously focused 100
percent on the marketing.
But now they are expanding to become a full CRM and marketing platform stelae that e-mail marketing
options are best in class.
In the next year, we will cover signing up and basic configuration of the two.