Google estimated that they are close to 43 pages across the Internet and this number is rapidly growing.
It's impossible to be on the first page of Google search results on every single keyword, even only
for keywords in your own industry.
The competition is to.
That's why it is critical that just QIC that are the most important for your business and that you can
run far in a reasonable time.
One caveat in today's edition, you are not optimizing content for a single keyword, but also for other
phrases related to that keyword at the same time, your thumb that you actually just work as your guideline
and on which you will be the content and ideas on what cover button will come to dominate their media.
Before we dive into specific U.N. essentials tools, you should know that there are three basic types
of keywords hacked body and they keywords excuse me, are very sharp.
They consist of one or two words, for example, basketball.
They have very high search volume, but this is very hard to be right for them.
Also, after looking at them often, you don't have an idea what the user intent is, whether he or
she wanted to know more about basketball byproducts related to basketball or watch a basketball game
by the keywords consist of two or three words.
They still have the search volume and it's easier to read for them.
For example, basketball.
Fisher, thank you.
I suppose it's a form of more words.
The search volume for is slower, but it's much easier to read for them.
You also know better.
That's retention of the user.
For example, BUYOFF, North Carolina law, basketball, theCIA.
The general rule is that you want to focus on body and the U.S. known efforts as they are easier to
run for.
And because you have more details about the query, you can bring your right to your website.
The user will be more interested in what your company offers.
One of the best tools for keyword research is Google keyword planner.
It's part of the global solution, but it's very useful for CO2.
To start using it now to the website ads that Google dot com.
Click on the start now button.
Log into our Google account if you're not logged in.
If you see the main dashboard, we will ask you to create your first campaign, but we will keep this
by clicking switch to expert mode at the bottom.
And then on create an account without a campaign link.
The one thing you need to confirm is your billing information.
This is foregrounding advertising, which we will cover in the search engine advertising chapter.
Please note this information can't be changed in the future so very carefully.
You can submit.
And explore your account.
Make sure you're in the expert mode, click on the top right, and if you have an option, click on
switch to the expert mode.
This way, you will have more options available in your account.
Now click on the Tools and Settings icon and then on Think you are planner.
You have two options here.
You can either discover new keywords or if you already have a keyword, at least you can check the potential
of your keywords.
We don't have any, so we will seek to discover new keywords.
Next, you can specify keywords that are connected to your business.
The good starting point may be products or services you offer.
Let's assume you are a creative agency business.
You offer services like website design and product design.
Enter these keywords in the box, separated by commas.
Choose a language and country you are interested in.
Well, it was English and the USA.
Click on Get Results.
You can see more than 600 ideas up here on the list.
You should do some searching and filtering to make the keyword selection easier.
Click on Add Filter and then choose competition.
We want only keywords with medium and low competition.
Click, apply, secondly, click on the average monthly searches to sort by this column.
Because we are selling to other companies and not to consumers, we just started our effort and we don't
have a big marketing team.
We are interested in keywords which have between 100 and 1000 monthly searches.
If you are in a popular industry and you are a part of a larger marketing team who can work on a, you
can try to attract keywords with high competition and more monthly searches.
We look at the list and there are a couple of interesting keywords.
We didn't our specify range of searches.
We select homepage design.
Web banner design.
Product design and development.
Simple website design.
Modern webdesign.
Our company is an expert in new guys to all these services, and we could easily deliver to the client
any of them.
Once you select all of the interesting keywords, you can copy them to Google Docs or any other software
by clicking on the copy bottom and then pasting.
Of course, Google keyword planner is only one of the available keyword research tools, it's best to
use a combination of different keyword research tools to find the best keywords to focus on.
Let's take this all at all types of light that come in your browser.
So LA allows you to check popular keywords from different search engines.
It's very intuitive.
Just entered a keyword you are interested in and it would pop up all popular keywords life.
We will type website design.
There are a couple of keywords that we haven't included yet, like website design, company, website
design pricing or website design services.
Let's add them to our list.
You can track chosen keywords to this suggestion box and click on the download button.
Then you can copy paste them to your document.
Other free and paint tools you can use for two or three at Hogwarts Dream Luber suggest a Trev's ASTM
Rasche keywords everywhere.
They all work very similarly.
You just provide keywords and country language you are interested in, and they return great ideas with
some metrics like you are difficulty and Malfi searches.
Once you have a list of all keywords you want to be ranked for, the next step is to decide how you
will monitor your position for these keywords and also keywords that automatically related with them.
We'll cover that in the next video.