If I start to optimize your website, Lancôme, improve position for you are chosen through such a process,
you should set up your own keywords, tracking to regularity how your position, you search results,
changes with time and whether you are SCAF or bring the expected results.
There are a lot of French papers in which you can do that.
We will have a closer look at Google search console, which is a free tool, and Atrius, which is a
vital.
To start using Google search console, go to the search that Google dot com slash search dash console.
If you are not signed into your Google account, click on Start now and sign in.
Now enter the address of your website in the domain field.
And if they continue.
Good will have to verify that you aren't the owner of the website.
Copied detects, send it to your death team to paste it into DNS configuration of your website, or
if you have access, you can do it yourself.
For example, log into your hosting service like glucose, go to the domain section from your dashboard.
To manage our domain.
Go to the audience section.
Scroll to the text section.
Click on that record.
In the house field faced at Simbel.
That's your text from Google search console to that text value field.
If the default value click save.
His record is now safe in your DNS.
Go back to Google search console and create the very high button.
You should receive information that the ownership is verified, if not wait a day as it may take some
time to apply now on the left panel.
You can choose your domain from the dropdown.
Once you do that, you have access to all of the Google search console features that you are interested
for ranking tracking is performance.
The first thing you want to do is make sure boxes with average CPR and average position are checked
to see more data, which is not the default.
In the Quasthoff, you can see all of the keywords you are currently ranked for.
You can see how many times the website was displayed in the search results for this particular keyword.
How many times your website was created by the user and what percentage of users your link in this search
result for a particular query.
You can also see what the average position of your website in the search result was for a chosen period
of time, you can change the date at the top.
You can click on that particular keyword, you are interesting to see on a graph how the position of
these keywords changed over time by taking other metrics.
Indeed, they'd stop, you will see changes broken down like this.
In the pages that you see which pages from your website ran for this particular keyword, as it can
be more than one page, you can export any report and analyze it in Excel or Google spreadsheet if you
prefer.
You can use filters to see the exact data you are interested in.
For example, you can specify that the query does not contain your brand name because you are not interested
in the guiding traffic of people who already know your brand.
Are you are interested only in keywords that are lower than position to to optimize them because the
first two positions have the most number of clicks?
You have also a filter at the top where you have some different options, for example, to show only
traffic from a particular device types or from a particular country.
To sum it up, Google search console gives you the ability to track for which keywords you're ranked
for and which positions, which website is for the particular keyword, and you can use additional filters
to adjust their results is allows you to check whether your efforts to be ranked for a particular keyword
are going in the right direction.
However, for some people, Google search console is not intuitive to use, and they choose bad alternatives
for rank tracking.
So now let's switch to Atrius, which is a Seattle tool with hundreds of SEO features, including Krank
tracking.
Go to the atras that come on this that try Alberton.
The cost for the seven day trial is seven dollars.
You can cancel or upgrade your subscription any time.
To see our plan.
Accepted terms and conditions and continue.
Enter all of the data.
Once the payment is processed, you'll receive an email with an invoice and another email to activate
your trial.
Click on the contact button and set your password.
Now, you can log in to that all you might be prompted to set that, set up your first project right
away, but if not, go to the track tracker at the top.
Click on the new project icon.
Copy paste or enter the address of your website.
Change the product name if needed and continue.
You can prove the ownership of this domain by adding a DNS record, which we did for the Google search
console, to have some more advanced options, but we will skip it for now.
Now, that's an option to perform site audit, which could give you all the SEO issues you have on your
website.
But at the moment, we are not interested in that.
We will also not change pro settings.
We just click continue.
Now, we at all locations in which we want to track our viewers and we will just add the United States.
Then we enter all of the QAD, we are interested in separated by commas or in new lines.
He's come from our keyword research, but also keywords that are thematically related to those keywords
called Alesi keywords.
I will show you how to find keywords in the next video.
For now, let's copy paste the keywords from our keyword research.
We can also include some keywords we are currently ranked for suggested by the tool.
By clicking on the plus icon, we can filter suggestions by position and volume to.
Once we added all keywords to monitor, we click on Continue.
We can also add a competing website to see how they perform, but we'll keep this for now.
We click finish.
You can see our project up here on the list of projects, you can click on it for more details.
Atrius gives you much more details displayed in a more friendly way than Google search console.
All of the keywords position are updated regularly at the top.
You can immediately see whether there are any changes in your ranking for those keywords.
You have a summary of keywords in position one, two, three, four to 10, 11 to 15 and so on.
You have other aggregated data like average position or all traffic.
At the top, you have filtering options, you can see only keywords for a particular country, a particular
position and so on.
If you scroll down, you have a table with a nice summary for all of your keywords.
You can see right away which pages rank for the particular keyword.
You can see the current position for a particular keyword, volume and traffic.
Also, how difficult it is to rank in the top 10 for the particular keyword.
Sometimes in Google search results, you can see images or additional links presented next to the search
results.
He of you know, whether the results contain this additional features in search results, you can click
on the icon to check the changes in position over time.
You can check the actual search engine results for that particular keyword and to visit any link to
see what the website contains by choosing other options from the left panel.
You have more data broken down differently to analyze.
For example, Rossing give you the nice view of changes over time and metrics, additional metrics like
how often the same person searches for a given keyword.
No matter what toll you will use to monitor your position in Google search results, you should do it
regularly to optimize your results and react to any positive, negative or no changes at all in your
keyword ranking.