Now we have photos and you actually walked around far and we know how to monitor our ranking on those
keywords.
It's time to take action and actually start to improve our position.
These are the keywords we've chosen doing our search process, which is homepage design from these keywords.
As an example, we would like to get an organic feed for this keyword.
We don't have any page.
Our content currently that was specifically created to be around for the keyword.
We will create a blog post for this purpose was done until you could create a landing page, for example,
homepage, a section on those services section you can create in your blog post any comment management
system or even without directly the Web site code.
But we will use squawkers platform as it is the most popular.
Go to your WordPress account and login.
We will install your special plugin, which will make the whole process of optimizing your blog post
for the chosen keyword much easier.
Please note you will need admin access to install this plugin.
Go to the plugins section from the left panel, click on Add New.
Types in the search field.
Click on the instant now button next to the in name.
After a while, those plug in is installed.
Click on the activate button.
Once it's active, you can start using it.
Now go to the postop and click on at New to start creating your blog post in the section, enter your
keyword as they focus key phrase in our case, homepage design.
Your suggestions are not always accurate, but it will remind you if you forget to add important elements
like metter description.
Let's start with the title of the Web page, also known as Title Track, which is the first thing that
users see in the search results for certain keyword.
In the debate preview, you can see how your page title is looking in the search results at the moment.
If you click on the edit snippet, you can see that your title that currently will display the title
of the post are paid, then the separator and then the site title.
You can change the separator by going to the CEO search appearance and then you have plenty to choose
you content decide title by going to the setting then General and you have the title field.
We will not change those as dash and the name of our company are OK.
The only thing we need to change is the post title.
You can do it at the top.
There are several levels you should have in mind while creating your title.
Very important.
It should consist of the keywords you want to be ranked for at the beginning or close to the very beginning
of the title.
It should be interesting to encourage people to click.
If your title is not cliqued by the users in search results, your position will be weaker and weaker.
The metric that shows what percentage of users click on your title is Click for Rate or City Are, and
you want it to be as high as possible.
You can achieve this with a title that is intriguing or full of emotions, or that is the word game,
including a question in your title is generally a very good idea, as people would love to find the
answer.
It should not be too long, usually about 50 to 60 characters.
It should not be deceiving us even if the user clicks your link.
If it doesn't match the search content, your page will be immediately closed.
It should be unique.
So there is not the same title already.
Having all of that in mind, our title will be jaw dropping homepage design in five simple steps.
Let's enter that at the top.
You can consider adding words like ranking guide report current here are similar that will help you
to rank for long term keywords and give users more information once we completed the title track.
Now it's time for to description.
It is something that the users see below the title and should give more details and better idea what
the page is about.
Most of the rules for the title apply to method description as well.
It should contain your target keyword.
Be informative and interesting and not too long.
About 130 to 150 characters we will use.
Find out the best homepage design tips and tricks from the experts condense guide with real examples,
practical knowledge and stunning visuals.
After finishing our title and description, we can move to the content part.
There are a lot of guidelines to follow if you want to produce engaging, SEO optimized content for
your audience, number one.
First of all, your content should be in accordance with what people are expecting by searching for
certain keywords and then clicking on your link.
It should be aligned with your title and meta description.
Number two, with his latest updates, Google promotes longer complex content that users spend more
time on.
For a blog post.
You can aim at two thousand plus words.
Also, it gives better terms.
Users will spend more time on your web page.
No free.
It should bring amazing value and be of high quality.
You can achieve that if the content is up to date written by the professional copywriter and contains
a lot of visual elements like images, videos, charts, interactive pieces, it's much better to use
made photos or videos than yours.
Generic juanfran stock also use as much practical advice and case studies as possible.
Number four, you can structure your content to answer the most frequent questions, which will help
with optimization for voice search as well.
If you are content the proper structure by using age to tax for each new concept, you can do it by
clicking on the plus icon and then on adding a heading block.
Eight to attack will be chosen by default, 130 are heading, you can add paragraph blocks to continue
writing.
This way, your content will be more intuitive to both users and robots.
Number five, the same as with title better description.
Use your target keywords in your content to your keyword should be used within first 100 words of the
text.
Don't start text with keyword artificially, but it should rather come up naturally.
Don't only use your keywords, but also synonyms and closely related terms that are often used with
your keyword in the same context.
These are called the Elci keywords.
There are some tools which you can use to find them.
For example, go to the SIGGRAPH dot com.
Enter your keyword in the search box and click generate.
You receive plenty of ideas of keywords you can use in your article that are related to keywords you
want to be ranked for, looking at the results, you can write about homepage design templates, you
can use keyword website layout and so on.
This tactic will tell Google that your Web page is comprehensive.
Number six, use internal links if you have on your website other articles that cover this or similar
topic include a link to these articles.
Also in those articles include a link to this new article.
This way, all of the content is nicely connected.
And also if other article has a lot of traffic and a good position in Google, your new article will
instantly benefit from that.
You include the internal link simply by highlighting the text you want to link, for example, website
design clicking on the train icon.
And enter the name of the internal pet.
And took it from the list.
Number seven, apart from linking to internal articles, you should also link to respectable external
articles.
It gives your user additional valuable sources and help you to position as an expert in the topic.
You include external link simply by highlighting the text you want to link, for example, website design,
clicking on the icon and entering the URL address of the web page you want to link to.
Number eight, any image that you use should be optimized, it's fine and all text should both contain
your keyword Altegrity, something that will be shown if the image is not displayed correctly.
You optimize image by simply adding it to the article with plus icon.
Then uploading the image with the correct name, if your keyword are secured and then choosing the URL
text in the right panel.
These are the most important things to optimize when it comes to content, let's copy paste the text.
According to all these suggestions, you can see links, videos, images, keywords used, etc. You
can see that Yoast is not complaining, too, which is indicated by the green face.
Apart from content optimization, you should take care of the euro.
It should also contain your keyword and be as short as possible.
Also, things should be consistent with other pages on your website.
You can change the link by clicking on the title of the blog post and click edit next to the permalink,
which is displayed.
We will change it to homepage design guide with dashes.
Also, you should take care of the speed it can be improved by choosing the fast Web hosting provider,
keeping the small size of the whole website, low size of Imagists, and no amount of external scrapes
on your page that require time to execute.
If your site is slow, users will be annoyed and will stop using it.
Last two things, make sure you are using https in state of HTTP, meaning your website is secure,
which you can achieve by buying HTTPS certificate, activating it and installing and making sure that
your website is mobile friendly, easy to read and interact with, OK.
These are the most important and potential things you should take care of by applying them.
You put your web page in a great position when it comes to keyword ranking.
However, you should also take care of the second piece of the puzzle, which is of page zero optimization.
We will cover that in the next video.