In the previous video we covered on Page Osseo, all the things you do on your Web site, like titles
of your Web pages, it's your content, speed and so on.
In this video, we will have a closer look at Overbay, just your focus that takes place on the Internet
outside of your website, only combining both on page RCAF 110 of each of your points and give you the
position you are aiming for, especially for a company like yours that are big money.
The most important of major SEO factor is things from other websites to your Web page.
Also backings when someone was selling their Web page on their website, they usually think it's a valuable
page.
Where is it?
Sometimes because your Web page has interesting information on fact and sometimes because it has engaged
in content and it is a signal to Google if other Web sites are linking to a Web page.
There must be something in it.
Of course, not all leaks are created equal waiting from one of their respective websites like Harvard
Business Review.
Our Washington Post is worth more than 20 links on Web sites of low quality.
So you should focus on quality first and only then on quantity of links.
How to check whether the website is of high quality, you can go to the free to most dot com slash domain
analysis, just based director of the Web site, you want to analyze and click on the Analise Domain
button, you will receive some basic information and domain authority.
No, which is from one to 100 to closer to 100, the more respectable the website generally is.
You should also look at the authority of particular pages within this website.
It's under the top pages.
Bolling's.
It's best to receive feedback from a Web page with higher authority.
You can check both page and domain authority and in a thrift store to just copy the link of the web
page pasted in the search bar and click the search button.
Both numbers will be at the top.
As a general rule, you should try to get at least links from the Web pages, which have a better page
authority and domain authority than your Web page.
Of course, apart from these numbers, you should take into consideration other factors.
For example, websites that link to your page should be related to your industry and the content of
your page.
If you sell T-shirts with celebrities that receive a link from a respectable Viking history blog, it
will have a lower value to you.
The question is how to persuade other websites, especially respectable ones, to link to a Web page,
learn a couple of different strategies you can use.
First of all, you can optimize your own content.
Let's take our homepage design article as an example.
We mentioned in the previous video to include plenty of links to different respectable external sources.
Once you publish your article, you can find the contact details of the outcome of the article.
Nathalie's to contact him and say something like, Hey, we've included your company, delete this article
we published on our blog.
Maybe you'd like to share this info with your audience.
The other idea is to put as many stats and interesting facts in your article as possible.
People like to use that kind of information in their own blog posts.
Ideally, if you could conduct your own research and use their own data.
In your article, for example, there is such a mom.
Homepage designers revealed that 44 percent of them think that the use of bold colors for action battles,
especially rent increases they create by more than 50 percent.
You would find companies that are potentially interested in showing that information by Anthony calcu
are closely related QIC, antisubmarine Google and can look work on here.
And then you could write to them something like, hey, we recently conducted a of German company designers
and it turned out that's your data and then your data.
And at the end of call to action, maybe you would like us to use maybe you like to use this information
in your blog post about website design.
The other option is to find the broken links, only find blocks and senior ranking as a replacement.
You can do it in Atrius by going to the content explo at the top, then enter your topic.
In our case, it can be closely related to website design.
Click on the search icon then tantrum life and broken to only broken from the top down.
Then choose a suitable link.
Click on the arrow to expand info and click on the Bucklings.
This will show you all the websites that link to this broken page.
You can write to them, hey, I have noticed that in your article, you link to a page that is no longer
life.
I have covered this topic on my website as well.
I'd be grateful if you will use this link instead and give the address of your blog post.
Next strategy is to use something that Brandy from Mexico called the skyscraper strategy.
Find the article that generates a lot of backings in Atrius.
You can go to current explode, enter your keyword and keep the search icon to display popular articles.
Check with one of the articles he's about and why it is successful.
And then there have been a version of it with more examples.
We better the data and the visuals more comprehensive and update, then click on the rankings matrix
and try to companies that link to this article.
For example, I see that in your article article title your link to the title of the article you want
to replace.
Recently I created an updated version of this article with my real life examples.
Please consider exchanging, I think, to end the link to your article.
The last time that you took an betting's, I would present your guest posting or sending valuable materials
in exchange for a link to the high quality blog post on this purpose.
As an alternative, you can be to broadcast uncreate engaging video, a graphic, send it to the respective
website and try.
I send you the blog post about design.
I recently wrote that Nicely Compliments, that is published in a walk.
If it wasn't published, it wasn't published before.
You can publish it on your blog in exchange for my website.
You can also buy back things from different companies, but it's almost never a good idea.
So I advised against it.
How to check whether someone linked to your article or other Web page, you can do it in Google search
console to things from the left panel.
You have an external links section.
Click on more, click the Web page name you are interested in.
You can use a filter if you have trouble finding it.
You have a list of all websites that link to your page.
If you click one more time, you can see exactly what was the link and you can even visit it online.
As an alternative, you can use and CO2 like Atrius for this task, just enter the address of your page
and click the search icon.
Click on the bad things from the left panel.
You can see a list of all of the back links which you can filter open or start, for example, by domain
rating.
What are other Off-peak actions like by some actions you should focus on to improve your rankings,
you should think that your Grantland website I talked about on the Internet in a positive context,
where social media profiles and sent your fans to the articles on your blog, participate in discussions
on the forums, answer questions related to your industry, position yourself as an expert, ran a YouTube
channel with information on how to videos, make sure their views about your company on Google reviews
and other relevant articles like, for example, GQ products or services are positive response to the
reviews.
If refugees negative tried to compensate to the user and encourage him to change his rating, all of
that will improve your our expertise, authoritativeness, trustworthiness, which is an important boomeranging
factor.
Although things that you can do as objectivity is when your company has something important to say.
For example, there was an excellent acquisition.
Make sure you prepare a proper press release and send it to the relevant partners just so they can publish
on their website.
You will gain free publicity.
Lastly, try to partner with other brands, especially if you your ground maybe a joint session campaign
about important social issues, maybe a corporation or a joint production of new technology, then make
sure it is communicated on their website and social media profile and do the same on your website and
social media profiles as well.
It's this way both companies will benefit from the additional traffic.
As you can see, there are a lot of unpaid and overbaked optimization tasks.
Thank you web page and the benefits from the organic traffic.
It's not easy, but it's definitely worth the effort.
In the next chapter, we will cover essentially giant advertising, which can be a great supplement
to the search engine optimization.