First thing you should do even before logging into Google ads is to create the basic structure for your
account, you're finished.
Construction will look similar to this graph.
You can see that Google ads account consists of multiple campaigns, outgroups, keywords.
And as extensions come back around the top level, usually one company or one category of products or
services that you offer.
So, for example, if you are a creative agency providing different marketing services, you can have
one company for creative services, another company for full time video production services and so on.
Let's assume we provide just those two categories of services to either illustrate the concept next.
This vision is to decide what type of campaign you want to run.
You have plenty of times to choose from such campaigns, these big campaigns, video campaigns, calling
campaigns or marketing campaigns.
In this chapter, we would cover such campaigns other than a campaign, types would be covered in other
chapters.
Now let's take a look at general guidelines when choosing campaign type.
If you want to display your art in front of people who are actively looking for their products or services,
you offer to search campaign type.
If you want to boost brand awareness and visits to your site to video or display campaign type, if
you want to bring back people who visited your website in the past, for example, to complete the order
to three marketing campaign type, if you want to generate phone calls for your business to call only
campaign type.
Then you should think how much budget you want to spend for each campaign for start.
You can just copy your revenues, traktor if you know that 70 percent of the revenue come from the creative
services and 30 percent come from the video production services.
And you have about one thousand dollars for advertising assigned seven hundred dollars to Creative Services
campaign and three hundred dollars to photo and video production services, and then save some budget
for a marketing campaign aimed at previous visitors of your website, which we will cover in the separate
video.
Then after you gather data, you can optimize your buddies split.
For example, if you notice that you have better return on investment from a video production services
campaign, you can assign more money to that campaign.
Then after it is tacked on the campaigns, you'll decide then what other groups you want to have inside
each of their campaigns and groups contain one, or ask that Sherazi Nadhim usually one out of a CEOs
or one product or service or one product or service.
For example, we have campaign creative services.
We offer creative services such as website design and product design.
We can add these two other groups to our creative services campaign often is a good idea to create additional
General Abigroup that will contain ads targeted to people who are not searching for a particular creative
services like website design or product design.
But rather they thought they can to search our general queries like Best Creative Services or Higher
Creative Agency.
Let's ask these general groups with the Creative Services Campaign, as well as a guideline.
You should not have more than 10 other groups campaign as it is hard to manage.
Now we are probably groups to our campaign as well.
Next step is to assign keywords to each of the groups and break it this way.
We determine which ads from the particular groups would be shown.
The process is similar to what we did in this search engine optimization chapter, but even a couple
of differences.
First of all, you should know that you have five different keywords, match types that world match
with modifier for Azmat exact match and negative match.
All these options are provided to let you precisely decide when you want to show your ad and when you
don't want to show your ad.
Let's assume we want to show our ad in front of people who enter the creative services keyword in the
Google search bar.
We would match type, which is a default match type in Google ads.
Your ad will be shown not only to people who entered creative services in search bar, but also to people
who in their query, use synonyms of these keywords.
Related keywords, misspellings are different order of keywords.
So your ad may as well be shown to users who type how to create my own design service web page.
If the query is so different from your initial intention, why do you even consider using Broadmarsh?
First of all, it is the very best to use this much type.
It also gives you the most search volume and also it may give you additional ideas of keywords that
you could not figure out on your own.
Most companies use part of the budget for growth, much like keywords to experiment, but only combined
with negative keywords which will cover later other match types.
Broadmarsh type with modifier.
It works just as much, with exception that you tell Google that one or more keywords must be used in
a user search query exactly how you specified them.
You mark those keywords with plus symbol in front of them.
So if we would use less creative services keyword we have a plus sign in front of services.
Our ad can be shown to people who are typing in Surber Creative Solutions or business solutions for
creative people.
The point is, creative work must be included then is the phrase that you specify, the whole phrase
that must be included in the query to show your ad.
But words can be added before and after this phrase, but not in the middle of the phrase.
You mark with phrases required by closing it in quotes.
For example, if you use creative services in quotes, your ad may be shown to people who search for
where do I find the best creative services or Creative Services Agency.
An exact match gives you the most control over which query triggers your ads to be shown on the exact
time or its close variations will trigger your ad nowhere as before or after not related keywords.
You marked the exact match by closing your keywords in brackets.
For example, if we would use creative services in brackets, your ad may be shown to people who typed
creative services or creative service in the search bar.
This Monotype has the best relevancy, you display your ad exactly or almost exactly when you want,
but at the same time it is the most expensive match type and it often gives you a very low volume of
art you can show to people as there are not enough searches with these exact keywords as you want to.
The last match type is negative match type.
If you use match types other than an exact match type, you should specify which keywords.
Using Equerry should prevent your ad from showing to the users.
These can be keywords like free tutorial, YouTube and other that are not relevant to your business.
You mark negative keywords by placing minus sign before them.
For example, even if we specified creative services as very smart, but we added free as negative match
type, our ad will not be shown in front of the user who entered into Google's search bar.
Where can I find free creative services?
Having all this knowledge, we can log into Google ads account and set up some of the useful things
inside the store.
See you in the next video.