Remember The Shining movie in which Jack Nicholson couldn't break the word?
He even tried to cure his writer's block in the isolated location in Colorado.
Chances are, you know, this being complicated, too.
And let's be honest, I think he's not easy even for professional writers.
Hopefully, there are certain techniques and tools that can help us with this task first thing before
even you start to write.
You need to make sure you know what your goal is by publishing this article.
Is it to generate new business by getting craftmanship on the Web and Google search results?
Is it to describe all of the services you offer and family to send to your potential partners?
Or is it to boost your brand image by presenting the latest customer activities or business participating?
Then all of that you write and include in the article should serve this goal.
Our goal is to generate new business by getting cranking Google on the homepage design keyword and choosing
the right keywords for your business.
Was converting to search engine optimization chapter in the Q3 search video.
Once you have a goal, you need to come up with the perfect title or headline.
It should be relevant, interesting and maybe some emotions.
It is critical because based on the user won't make a decision whether to start reading your article
or not.
First, we think of some working title, which we will improve later.
We obviously want to include our character in the title rather at the beginning of it.
We also heard it's good to make your title a question and provides an answer to the text of the article
or create the guide to manual.
Also, one or two words in the title should evoke emotions.
We entered the home design in Google and after reviewing titles of already published websites about
it, we now think including examples of great homepage design can be a good idea.
Of course, you can get inspired by the competition, but ultimately you want to create something unique,
at least to a certain degree, and just better, more comprehensive and more up to date than other companies.
For a start, we came up with the title homepage design that sales ultimate guide.
Tons of examples and case studies include that it's worth taking this title with your colleagues, our
friends, for example.
You can give them this title and four different titles from Google not saying which one is yours and
see whether any of them would choose your title as a supplement.
You can use one of the tools that supports headline writing like headline analyser.
Go to the hospital dot com slash headline Analisa.
You can see an interesting sentence at the bottom from marketer David Ogilvy, on average, five times
as many people read the headline as Read the body copy.
When you've written your headline, you've spent 80 cents out of your dollar and it may not be far from
the truth anyway.
Just paste your title and click on.
Now, you may be asked to give your email away next.
Tain't after a couple of seconds you have your result from one to 100.
We have less than 40, which is not so good.
The algorithm is based on the word balance and you can see exactly which words are missing from your
headline and which words you have to match.
So we don't have uncommon inpower words.
And apparently our title is too long.
Remember that you should not depend on this tool completely.
But some suggest that changes may be actually useful by clicking on the link.
How to master your headline word balance.
We can see examples of uncommon and power words.
So uncommon words are, for example, heart awesome, right, etc..
We cannot also at the beginning of our title.
So right now we have awesome homepage design that sales ultimate guide.
Tons of examples and case studies include that as far as power words, you can find the list by entering
power where two examples go schedule in Google search and it should be the first link.
I like the word insider.
Let's incorporate that now we have some homepage design that sells ultimata guide from insider, tons
of examples and case studies included, and it is even longer than when we started.
So let's return it without removing important words or some humpies designs ultimately from insider
examples in brackets.
Now, let's run this headline in the Analisa.
The result is about 60, so much better, according to the algorithm, we can further fine tune it,
but I am quite pleased with it.
Now, the body of the article or blog post, we first need to think about what should be included in
it, we can again visit a lithograph tool which we use in the search engine optimization chapter.
And thirdly, homepage design, keyword and click generate.
It gives you related keywords which can be used for the structure of your article and also using them
will increase your chances of being ranked by Google, we can toss keywords that are relevant to our
topic and that we can cover homepage design template is good.
We can make a paragraph out of that home page content.
Sure, it is connected with our topic and will be a good paragraph as well.
Creative layouts.
Why not make it a paragraph on page design?
Examples, obviously, as our title suggests.
So this is another paragraph.
And let's also create a paragraph about responsive web design.
As great look on mobile devices is also important.
You can use headline analyzer again to come up with a good title for the paragraphs if you need to,
but don't overdo it.
We will have the following extract her introduction, why homepage design is the key to sell more creative
home page layouts, the foundation of your homepage, homepage content, interior decoration of your
homepage, responsive web design for your homepage.
They use mobile dondi homepage design examples learn from the best in business homepage design templates
don't reinvent the wheel.
As you can see, all of the paragraph titles include the key word from Al SIGGRAPH.
Now, you should fill these paragraphs with text.
You can check other articles online and take the essence of them.
If you are stuck on writing a particular sentence, try to rephrase it.
So put the first and second part.
If a sentence having out that is creative and intuitive will help you to design a great homepage, doesn't
sound compelling to you.
For some reason you can rephrase it to properly designed homepage needs a layout that is both creative
and intuitive.
Sometimes it's that simple.
Try to write rather short sentences.
They are easier to write and easier to read.
If you have a really long sentence, try to split it into two sentences.
If you feel that your paragraph has a lot of repetitions, open online synonyms, tools like the surface
and look for the synonyms to replace them in text, you can even install the synonyms extension on your
browser, use language similar to your audience.
If you write the person your developers, it's OK to use jargon.
If you write for a young audience, you can use their vocabulary to remember that research is a key.
If you include nice examples and references in your text, it will have a value for the users.
There may be a situation that after trying to implement all of the suggestions, you are still not able
to write a valuable text either because of a lack of time or just aversion to writing.
In such a case, you can hire copywriters to do that for you.
There are plenty of options, some of them cheaper than the other.
I will show you one of the options for you to see how the process looks like.
Go to the website Courbefy dot com and click on the place.
The order button.
Just what type of content you need.
Let's say block and how many words will enter 1000 at the top.
You will have a cost and time needed for creation.
Click, save and continue.
Now feel de-brief the subject.
In our case, we can just toss marketing, then suggest suggested keywords.
We will enter homepage design, we can paste.
They were out of our website so the copywriter knows our style.
And in additional info, we kind of right what we would like to include, we can just give our title
and name of the paragraph to cover, then click on the preview.
And if everything is OK, just confirm you can choose between standard and premium copyrighter.
Now sign up pay and he will receive the text soon, you will be able to accept the text or suggest changes.
Once you are happy, you can download it.
Other copywriting website work very similar.
Now that you know how to create text on your own are with the help of copywriters, let's see how to
create visual types of content in the next video.