In the two previous videos, we talked about the specificity of each media character of our group and
also the types of both we can publish.
Now let's apply this knowledge and practice.
We are ready to be company, we say creative and marketing services to our companies.
Our plans are made in the age group of 30 to 50 years, sold out of available social media channels.
LinkedIn, Facebook and Twitter seems most appropriate.
We decided to resign from Twitter as we don't have an option to offer our company updates with a frequency
that they use less than the platform expected.
And also we don't have resources to do that.
Next, we think that our personality is very energetic.
We want to show that we are fun and creative company and that we do amazing things and love our job.
We want to inspire people so we will use motivational language that should give them the power.
Ask for the types of boss.
We definitely will use company updates.
If case studies, we will link to our blog articles.
We also want to present graphics and infographics because that's what we do videos as well as fillers.
In the weeks where we won't have any internal updates, we will pass motivational quotes from the creative
industry and we will link to the value of our resources.
Those six posts, for a start, seems like a reasonable idea.
Now we will create the social media calendar and plan when we will publish which posts will be buried
for one month.
But ideally you should plan a couple of months in advance or even for the whole year, and not just
if needed.
We will look around planning Google sheets, but any software you like that supports the table is okay.
As far as frequency, we will start small to prosper social media channel per week, then in the following
month we will post five times a week to increase engagement.
We name our she July.
At the top, we will have days of the week, end date.
Starting from the first day of the month, all the way to the 30th day of the month.
Also, let's add the particular days of the week, assuming that the first day is Monday.
We will Denmark weekends with great color for better readability, because we will not post on weekends.
We also want to separate it between LinkedIn and Facebook one, and I will be for Facebook and one for
LinkedIn.
Again, for better readability, we can freeze the view so the headers are always visible, go to view,
freeze and choose the first column.
Now we enter all of the things we planned to publish this month on both media, we know that on 2nd
July Tuesday we will have anniversary of our company.
So the past should appear on both media on the same day.
We will have a special video with a summary.
Let's enter that into our table.
On Facebook, we will not have any suitable updates until the end of the week.
We will use and fill our post on Friday with a motivational quote.
On LinkedIn, we will have a post about a job fair.
We will participate in on Thursday.
OK, we have a plan for the first week, you get the idea sometimes you want to publish on all platforms
at the same time with different are the same method.
But sometimes you want to create most unique to the particular platform, taking into account its specificity.
You can also create more detailed calendar with text of the post and assets needed.
You can find such a template in the resources section of the course one out.
If you plan to use any software for social media publishing like HootSuite, you do not have to create
your own calendar.
You can use an inbuilt option.
The posting itself is simple.
I will show it just in case you don't have your business profile yet.
The only requirement for you is to have business profiles set up on Facebook and LinkedIn, which I
will not cover.
We start with Facebook.
We need to create a business paid first.
We click on Create at the top, then we choose a page.
We give our page a name, which will be the name of our brand, our company.
Now, the category and we can place it under marketing agency, once you start typing, Facebook will
give you the suggestions.
Now, you should add a profile picture for your business.
You have successfully set up your business profile page and now you can publish posts, click on the
edit page info and add missing details.
All of this should be accurate.
You can also invite friends to get additional visibility to publish something, just click on write
the textbooks.
The first part you want to publish, according to our calendar, is the anniversary passed.
We prepared some nice graphic in Cannava.
First we write simple text.
It was four years of innovation, research and services development, and we are just getting started.
Stay tuned and celebrate with us.
And then we click on the video icon and we choose our image.
After that, you click on the post button.
And our first post is published, as you can see, it is super easy on LinkedIn.
The process is very similar.
Log into your profile, click on the work button at the top just to create a company paid.
To see what kind of page it is for us, it will be small business and there's some basic information,
your company name, your website address, industry, size and type.
Also, upload Dialogo.
And the tagline for us, it will be digital natives accept the terms and conditions and click on the
great made.
You should admit seeing images and description to look professional, you can do that by clicking on
the pencil icon on different locations, like on the cover photo.
Or the info section, all of this should be correct and up to date, once you fill all of that, you
can invite your friends to follow your page, to write a post.
Just click on Stata Pass.
We will use the same anniversary text.
And also, we will applaud the same photo by clicking on the camera icon and choosing the right photo.
When everything is ready, just click on the pause button, your first post is published on LinkedIn
as well.
So you have seen the complete process from choosing the right social media channels for creating your
social media personality, planning, communication, the calendar and publishing on social media profiles.
But this is not the end of the road.
In the next video, we will see how to optimize your social media marketing.