Display advertising is a great option in many different situations, but mainly to build awareness of
their brand, their product for marketing purposes, or if you want to show something in an effective
way and don't want to pay for it as much as you would for your act in this chapter.
First, we will take a look at what types of these ads are available, what are the differences between
them and their pros and cons.
Then we will check how to set up your marketing or advertising.
Some people already visited your website using Google ads as an example.
In the last video, we will explore the differences between their impact and realtime meeting or buying
ads in an auction based model.
In the eyes of marketers, there is a consensus that the rapid growth of share of automated buying and
selling of advertising is inevitable.
It is faster, cheaper to implement, require less resources, is less prone to errors, and gives you
better opportunities to reach our audience in comparison to manual use.
Due to the small number of companies who own search engines and their enormous reach, size of search
advertising is almost exclusively automated through the platforms like Google or Microsoft, as they
say in video.
I'm quickly following search technologies there, and most marketers too.
I will help you to adapt to these changes starting from the next video.