Mobile devices are connecting and empowering consumers everywhere, consumers can compare products,
features, prices, opinions they can order, buy and pay for the product or service no matter the time
and place.
People fell in love with mobile devices and mobile shopping is growing like crazy.
People traveling with their phones spend free time on their phones, work on their tablets and laptops,
and even go to sleep with mobile devices next to them that it was indeed a revolution.
And the trend will continue in the foreseeable future.
That's why you shouldn't ignore this fact.
In the previous chapters, you mentioned that your company's website should be responsive and look good
on all kinds of devices, especially taking into consideration Google Glass, in which more and more
emphasis on mobile.
First tracking.
In this chapter, we will focus on the promotion of mobile apps that will take over what you should
prepare for the start of the promotion, the list of all of the necessary assets.
And then we will take a look at App Store optimization, which is critical.
If you want to be found by the users, we will finish the chapter.
We've got promotion ideas, both standard and non-standard.
One market asset that people hate to be separated from their mobile phones like Goldman Wanaaring.
They hate to be separated from their precious think.
Let's not separate them, but rather show them that we have the shiny new thing, which can be an awesome
addition when installed on their devices.