In the last video, we covered how to create a good landing page for your app in different app stores,
and also we mentioned that we should speak every marketing package for your app or a collection of assets
such as logos, press releases by the Rams and multiple materials that you can use to generate better
results.
Let's see how exactly and promote your app.
No one, upload your app to as many places as possible, Google Play and Apple App Store are the biggest
app stores, but not the only app stores where for your attention, you have Amazon App Store, Gaddar,
App Store, Open App Store and more.
You even have tools like Codelco that allows you to upload your app in one place and publish it to more
than 30 different app stores.
And all of that gives you additional reach that you wouldn't have sticking to Google and Apple.
Only you can consider preparing a separate PC version of your app, which can often be prepared quite
quickly.
For example, if an app was produced in Unity Engine, then in your PC version you may place any information
that there is an Android or IRS version which can be downloaded.
And this is and this PC app can be placed on websites, aggregating PC apps, giving you even more visibility.
No to take care of publicity.
Centropa release about the launch of your app to all relevant websites.
Ask for a link, ask for a review.
Some of the websites reviews, some of the websites ignore, some of the websites agree, and some of
them will like money for it.
Inform influencers that your app exists.
If it's good, maybe they will start using it right.
Posts about your app on relevant forums and the groups answer questions on camera and mention your app
as a solution.
If you want to fight for your app, nobody else will.
No free use help of your friends and family.
Beginning is the hardest.
You would like your first installs, first reviews.
Encourage people from your work to download Android app.
No matter if this is a project done for your company or on your own, they will agree your family.
It is at least a couple of additional users, your friends, both from real life and from the Internet
and all of that can secure at least ten and maybe more than fifty downloads.
It's a great start number for use the power of social media.
This one is quite obvious.
Upload the promotional video of your app on YouTube, set up profiles on Facebook, Instagram, LinkedIn
and others, publish regular updates and build community number five, upload to your marketing materials
online.
Prepare wallpaper with the logo for your company or character from your app and place it on the website
before papers.
Thanks to that, you will be visible in Google Images as well as graphic from the game or app on your
own website.
As download as downloadable materials.
Prepare a presentation about your app and upload it on Skillshare record tutorials, presenting how
to use your app and prepare case studies.
Presenting the final results No.6.
Apply for awards and take part in competitions.
Sometimes you can read about different app rankings.
For example, best photo editing app.
Submit your app to be included or there is a competition or award for best developers.
If you feel confident, take part with your app.
Winning any award gives you an opportunity to underline this fact in your marketing communication.
Number seven build partnerships.
You are not the only developer who would like to promote an app, write to other developers and propose
advertising space exchange.
You place a promo banner of their app and they will place it in theirs as both apps are used by different
audiences.
It's a win win.
Just have in mind that the other app should be not be your direct competition and you should have a
similar number of users.
Also, this promotional activity should not be intrusive to the users.
These are seven simple ways to boost the popularity of your app.
This is the last video in this chapter.
And in the course you can go to the conclusion, the video, and watch the summary of what you've lack.
And also, please take the final exam to check whether there are parts of the class that you should
be Pete see in the next video.