So one of the first things that we want to introduce to you is designer vs. non-designer thinking. And 1
it's almost like that advert about the Mac versus the PC guy. 2
There's fundamental differences in the way that designers think and non-designers think and simply by 3
learning about some of the concepts relating to design, the beneficial effects go much further than just 4
simply creating a beautiful app. 5
So what do I mean by designer vs. non-designer thinking? 6
Let's look at colors for example. 7
So way back in primary school we learn about the seven colors of the rainbow. 8
And a lot of us go around thinking that there are in fact only seven colors in the rainbow. It's either 9
red or orange or it's yellow. 10
But actually to a designer, of each of these different shades have a different mood associated with it 11
and you would use them differently depending on the situation or the project. 12
So for example right at the top you know that one might be quite candylike and might be useful for 13
a project that's more fun and playful whereas at the bottom you've got something that's called wine 14
and it's got more of an elegant sophisticated mood which you might use for something that targets adults 15
for example. 16
So one of the first modules that we're going to dive into is color theory, how do you combine different 17
colors, 18
how do you use different colors and in which situations. 19
And the second arm that makes up the fundamentals of digital design is typography, 20
so how to choose the appropriate type for your project, how to modify it to grab user's attention or 21
how to make different typefaces work well together to produce a harmonious design. 22
So most non-designers will look at these typefaces and see regular italic and bold and this knowledge 23
we acquired through using word processing software such as Word. 24
But actually it's so much more nuanced 25
and as a designer you might be looking at this and seeing a regular and a sans serif or italic and a serif 26
typeface or bold and slab serif. So in the typographic module 27
we're going to look into this in more detail. 28
We're going to learn about different type families, how you would combine different funds and how you 29
would use typography 30
not just for form but also for function in your designs. 31
So essentially you should see this course as demystifying digital design. For a lot of people 32
good design is a bit like a unicorn. You know it's this magical beast that is very easy to identify once 33
you've seen it but it's not something that comes into intuitively. 34
So, for example, as humans it's very easy for us to see design A and compare it against design B and decide 35
that you know I prefer design A over design B. But as a designer, it's your job to come up with design A and 36
design B according to the specifications. 37
Now it's easy to see exposed how you know one of these designs might fit the category of contemporary 38
better, 39
but the skill of the designer is coming up with those designs A and B in the first place 40
according to those specifications. 41
So we're going to teach you about the fundamentals of digital design as well as the most important aspects 42
of user interface design and user experience design especially relating to mobile design. 43
So hopefully by the end of the course, you'll know a thing or two about how beautiful apps are designed 44
and how you can go about creating your next project and making it look as beautiful as you can. 45
All right. 46
So without further ado let's begin.